E-Commerce Trends: Viral Marketing Essay

Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness. It can be word-of-mouth delivered or enhanced by the network effects of the Internet.

It is an easier way to market the information than before. There are many new trends that are coming in the near future for additional sponsorship such as Disney has a “Magic Band” that guests wear on their wrist as a “proof” into the park. The magic band tracks where guests are located in the park and that way when they see a huge amount of people gathered at one place, they will send out characters such as Mickey or Minnie Mouse to distract them so there is no traffic. Some rewards card program in casinos allow guest to opt-in their email for the program to receive offers. This is also a good way to market because since technology had grown so much, email is becoming a daily thing for most

| First, marketers must realize that they often do not control the content on social media sites. Second, the ability to share experiences quickly and with such large number of people amplifies the impact of word of mouth in a way that can eventually affect a company's bottom line. Third, social media allow marketers to listen. It is no longer one way communication. Marketers now can actually have conversation with customers and get feedbacks. Fourth, social media also provide more sophisticated methods of measuring how marketers meet and interact with consumers than

The Facebook fan page had increased number of likes making them acquire their fixed goals. Conversely, The Limited had a mission of enhancing their marketing outreaches far beyond the standard approaches so as to develop its database. The objective was to find out the responsiveness of its current customers and use Dukky’s viral Peer Sharing to expand the customer database. The strategy in achieving this was to send an email with an offer of $10 off of a $25 purchase to its current customers. Clients were walked through an interactive process of sharing the offer with friends on 287 social networks. In so doing, 25,000 emails were sent to customers with 3,695 clicking on the link to get the offer. The campaign response stood at 24.75%. Poll results indicated that The Limited received information on how their customers preferred to receive the promotional material, where they shopped most and type of fashion they basically shop. Eventually, The Limited was able to capitalize on word of mouth marketing through its campaign. Additionally, the integration of Viral Peer Sharing proved extensive in 50 states and at the same time expanding the customer

In the past word of mouth marketing has been one of the most effective forms of marketing for us. If we are going to become more successful on an international level it is imperative that we incorporate more mediums of marketing into our marketing plan. In order to implement these new strategies , we are going to conduct extensive research.

It’s kind of the Holy Grail, isn’t it; to get your small business’s content to go viral?

For the purpose of this article, I will touch on the first three "paid marketing strategies" now utilized on the Internet to drive traffic to a website, capture page with the sole purpose of making a sale or building a list to sell to later.

Social media marketing refers to the process of gaining website traffic or attention through social media sites.

Word-of-Mouth (WOM) is the process of relaying information from a person to another and heavily influences product purchasing decisions [ (Richins & Root-Shaffer, 1988) ]. Consequently, Word-of-Mouth Marketing (WOMM) is the process by which organisations intentionally influence consumer-to-consumer communications through various marketing techniques (Kozinets et al., 2010). Positive WOM is considered extremely desirable as it can positively influence consumer purchasing decisions. Research also indicates that consumers not only trust the words of their own immediate social network but also those of individuals outside, like online reviewers and columnists. This is now known as eWOM (Electronic

Ideally, all businesses using the internet as a marketing tool would want to be seen in their right image. For this to be achieved you must incorporate techniques that combines quality content, the social media and search engine optimization methods to attract prospective customers. This is inbound marketing; in this technique, potential customers find your brands, products and services by reading relevant quality information provided; they respond to this information through social sites and results to a public talk. Through the talk a network is formed where there is sharing of tips, ideas and uses of products or services, this network expands resulting in many people talking about your business. Indeed inbound marketing is a cheap way of converting

Given the meteoric rise of social networks and the significant implications they have for marketing, the many areas of unconventional marketing, from viral to social media-based campaigns, show significant potential. The intent of this analysis is to for evaluate the companies who are gaining the greatest results from using unconventional marketing, followed by a literature review and analysis of the best practices of viral marketing communications. Theorists and researchers have defined the term viral marketing communications (VMC) as a strategic term to encompass all forms of unconventional marketing (Cruz, Fill, 2008). The traditional buyer behavior model of awareness, interest, evaluation, preference and purchase is being completely redefined through viral marketing strategies today (Kraus, Harms, Fink, 2010). Companies who are excelling in this area are taking a more unconventional and even nonconformist approach to defining their viral strategies, looking to engage with the customer earlier in the creative process, leading to greater participation and shared ownership of the program when launched (Hinz, Skiera, Barrot, Becker, 2011). What emerges from this literature review is an appreciation of how the traditional buyer behavior model is being compressed both from a time and depth of content standpoint. In addition the role of social media and its implications on buyer behavior,

It also creates a potential to attract new users and upgrade satisfied free users to premium subscribers. Since a large chunk of revenue is contributed by advertising, and the marginal cost of adding new users is low, the additional revenue generated will support the added costs and the model thus will thrive. This aspect is called the network effect, perfectly exploited by LinkedIn thanks to its 400 million and more users.

(Ahmad, 2014) According to an estimate by a social analytics platform, an average customer, through word of mouth and social media, will have the ability to influence 42 people for every positive experience he has with the company. With the existence of social media, not only can customers easily and quickly share positive experiences, they can also share negative experiences as well.

The ultimate objective of marketers interested in creating effective viral marketing programs is to create viral messages that appeal to individuals with high social networking potential (SNP) and that have a great probability of being presented and viral by these individuals and their rivals in their communications with others in a short period of interval

Today I 'm not offering a fancy new push button system or anything like that but I am going to lay out a ten step formula for you to become successful at network marketing online.