Essay on E-Commerce - Week 7

626 WordsMay 2, 20133 Pages
Course: BUSN320 Assignment: Week 7 Assignment As the owner of an online surfing gear business, you periodically study the customer paths on your site. This week you've noticed a high percentage of customers abandoning their orders at checkout. Outline the possible reasons as well as how you would correct the problem. Have you ever gone online to checkout a website? And as you browsed through, you add things to your shopping cart as you go along. At the end you decide to go to your shopping cart and go through the process as if you were going to check out, you look at your total and decide to come back later. And that’s if you decide to purchase those items. I know for sure that I am guilt of that. When an online store sees…show more content…
But there are ways that online stores can minimize shopping cart abandonment. They must ensure that their store is user friendly. During the shopping process always allow your customer to review the steps they have taking as well as the product at anytime (Tuttle, B., Sep 27, 2012). Using an online comparison tool is always a great thing. Ensure that your online shopping process is clear and easy to follow. You must keep a clear count of what you have in stock. This will allow the customer to purchase more than one item. Using icons of the product in the shopping cart is also a great way to let the customer see what they are purchasing when they are viewing their carts. Be clear on your return policy. You can also send reminders to your customer to let them know that they have items in their shopping cart. It is also a good idea not to empty the carts too soon. You want to try and keep them active for at least 60 days (Tuttle, B., Sep 27, 2012). References * Bustos, L. (Aug 10, 2012). Shopping Carts Abandonment Stats. http://www.getelastic.com/shopping-cart-abandonment-stats-infographic/ * Roggio, A. (Apr 24, 2012). 3 Tips for Managing Shopping Cart Abandonment. http://www.practicalecommerce.com/articles/3497-3-Tips-for-Managing-Shopping-Cart-Abandonment * Tuttle, B. (Sep 27, 2012). The Passive-Aggressive Way to Haggle Online: Abandon Your Shopping Cart.
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