E Commerce at Yunnan Lucky Air

With the BCG Matric analysis, we can argue that Easy Jet enjoys a viable competitive position because of its actual market growth. However, its prices have been compared with those of rival firms. This has clarified that Easy Jet emphasizes on being a low-cost carrier with no surplus in-flight services. Writers such as Quelch & Deshpande (2004, p. 71) argue that the Boston Consulting Group growth/share matrix has offered an opportunity to establish the market share of Easy Jet and the company's growth rate. In the context of the company's low cost market, it is clear that the market is still are still increasing. In addition, with the current fleet volume of 80 aircrafts, Easy Jet can serve 160 routes across Europe. Industry experts have associated such massive penetration with the rise in numbers of passengers and a relative rise in market share. Consequently, it is clear that the company has become a star. Nevertheless, Easy Jet must expand its market share for it to transform into a source of income after the decline of the market's growth rate. With respect to the company's Boston Consulting Group growth/share matrix analysis, we can claim that the cash flow of Easy Jet from operating activities have declined as well as the annual finances. Nevertheless, the acquiring firm's cash flow statement is the main area of focus (Butler &

Cathay Pacific might present a complementary budget airlines subsidiary or alliance which offers essential carrier services with a lower fare. It will broaden its market share through an affordable price. This option extends its proportion of the entire industrial sales through minimum investments with maximum profitability. But it might be blemished likewise because the brand of C.P. was not initiated for budget traveling.

The airline industry has been a major factor in the globalization of the world economy. It connects the sellers and the buyers as well as transports goods across countries. It also breaks the time and distance barriers. In the past, air travel was considered a luxury but it is now a common necessity.

The Airline industry today offers services to nearly every place of the globe. The following economic factors that include consumer behaviour, currency rate, purchasing power of consumers, oil price plus the inflation plays key role in deriving the country’s economy. According to (Macmillan & Tampoe 2000), Airline industry itself is a leading economic force in terms of both its effects on associated industries for example aircraft manufacturing, operations and tourism. In this regard, this paper discusses the economic factors that affect the decision, the board of Air Asia needs to consider before acquiring 10 units of Air Bus model A350-1000 to increase its fleet of long haul airplanes.

The scope of this report involves carrying out an investigation and study of the strategic development of Air New Zealand. Analysis of the external and internal environment will be carried out in order to provide relevant information pertaining to the organisation’s level of success. Further identification and analysis of the international dimensions of the nonmarket, corporate, business and competitive strategies of Air New Zealand will be carried out in assessing the performances of strategies and factors pertaining to their level of success. Various recommendations that are important to the short, medium and long-term success of the airline will also be discussed. This report also discusses the business strategy used and the factors that contributed to the organisation’s success or failure.

The U.S. airline industry is one of the most varied and active in the world, even though the latest years this industry have been struggling to make revenues and profits. Thus, among all the regulated business within United

American airline industry is steadily growing at an extremely strong rate. This growth comes with a number economic and social advantage. This contributes a great deal to the international inventory. The US airline industry is a major economic aspect in both the outcome on other related industries like tourism and manufacturing of aircraft and its own terms of operation. The airline industry is receiving massive media attention unlike other industries through participating and making of government policies. As Hoffman and Bateson (2011) show the major competitors include Southwest Airlines, Delta Airline, and United Airline.

One of the most large scale United States Airlines since the late 1920s is the Delta Airlines Incorporation. The incorporation’s financial statements are more than $9 billion in operating income and over $40 billion in total revenue Its net income was US$ 926 million. It is also worthwhile to note that Delta Air Lines, Inc. was the most admired airline for the 5th time in the span of six years and was named Fortune's Top 50 Most Admired Companies. 2 – How Delta Airlines Compete With Other Airlines

Aviation industry got hit real hard as a result of global financial crisis. Nov ’08 IATA’ traffic data showed a 4.6% drop in international passenger traffic and 13.5% drop in international cargo and stated that the worldwide aviation industry “shrinking by all measures”. During this hard time, Qantas made a

Over the years, company sustained low operation costs and tickets prices following well-developed strategy. Among other measures, it was able to keep prices low by flying only one airplane type, minimizing service and maintenance expenses, and convincing employees to cut gate turn-around times and make the airline more efficient (Fitzpatrick, 2005).

When thinking about airline companies, most people naturally gravitate to the big name carriers of current times. Delta, American, United, and Southwest usually top the list of companies that come to mind when discussing airline companies. Throughout history, however, a multitude of airlines have operated in the United States and abroad. Some of these merged or were bought by other companies forming the mega airlines we see today. Others were not so fortunate. The airline industry is a complicated business with high costs and narrow profit margins. Many airlines have simply succumbed to these challenges unable to turn a profit. One of these companies, most people have

Part 1 Overview and Fiscal Analysis - One of the prime examples of the new paradigm in the airline industry is Jet Blue, an American low-cost, no-frills airline. Its main base is JFK international airport in Queens, NY. The airline's main destinations are U.S. hubs, flights to the Caribbean and Bahamas, and some to Central and South America. It is a non-union airline with a fleet of just under 200 craft, with another 50 ordered. The primary strategy for Jet Blue is the customer value proposition. The airline is not fancy, does not try to offer a number of amenities, only has a few routes, and is primarily trying to base ridership on low-cost fares. Revenue for 2011 was $4.5 billion, with operating income of $322 million and net income of $86 million. The company has a total of over $7 billion in assets showing that 2011 was a good year for the airline, even though revenues were slightly lower than the previous year (Jet Blue Annouces 2011 Annual Profit, 2012).

When thinking about airline companies, most people naturally gravitate to the big name carriers of current times. Delta, American, United, and Southwest usually top the list of companies that come to mind when discussing airline companies. Throughout history, however, a multitude of airlines have operated in the United States and abroad. Some of these merged or were bought by other companies forming the mega airlines we see today. Others were not so fortunate. The airline industry is a complicated business with high costs and narrow

The Airline industry has experienced continual problems with rising costs with both fuel and maintenance which has caused them to increase their fees to the consumers to pay for those rising costs. This paper will help explain what an airline such as Delta does to help alleviate such costs without forcing its consumers to flip the bill through high fees that consist of tickets, baggage fees and food. The costs of doing business in aviation today have spiraled out of control making it very expensive for both airlines and the

This allows Lucky Airlines to emphasize on something that they do better than their competitors. (Hill pg.387) They were also influenced by loyalty programs. There were incentives for the people that purchased their tickets with Lucky Air. They gained loyalty points for being a frequent flyer. While people still look to the prices, having a loyalty program that gives you points and cheaper flights is always a plus. Another good point that they did was targeting college students. Since a lot of college students look to travel the world Lucky Air directed its attention to its students. Also considering its fleet which consists of a mixture of 737s and A320s. They need to look ahead in the possibility of their fleet growing. They will need to consider and gain market education as well as getting market shares. An LLC may be an option they are looking into. A low cost model or a hybrid. As many airlines are transitioning it would be beneficial for them as well. Knowing the costs of checking in, food service, as well as delays and cancellation. Another factor to think about fuel. What the cost will be if they do expand. Since they have to pay beforehand until they are well established that should be on the list, it all needs to be put into consideration. The strengths of Lucky Air was its IT operations. Hainan Airlines was its parent company and it looked to them for their It