E & J Gallo Winery Swot

1502 Words Nov 3rd, 2010 7 Pages
Case Study: E. & J. Gallo Winery


Table of Content
Page
• SWOT Analysis
(Question 1)_____________________________ 1-2

• Value Chain
(Question 2)_____________________________ 3

• Competitive Strategies
(Question 3)_____________________________ 4

• Recommendation
(Question 4)_____________________________ 5

SWOT analysis.

Question 1

Strength
One of the strongest strength that E. & J Gallo Winery had is they Gallo Winery is an privately owned, family operated corporation and also they are practicing a low cost mass production strategy. The E. & J. Gallo Winery has an excellent marketing strategy to create awareness for one of
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In support of the supporting activities procurement, Gallo hauled wine out of Modesto and brought raw materials in and manufactured its own bottles and also the screw-top caps. In term of technology development the company invested in production facilities such they can know the weather condition in a certain section of a vineyard. Besides this, one of support activities is their research and development. Gallo research purposely learns about consumers’ wine drinking preferences, cost-effective, efficient processes that protect quality and enhance the customer experience. Other support activities at E. & J. Gallo Winery include general administration, finance and accounting, legal and regulatory affairs, information services, and supplier development.

(194 words)

Competitive Strategies

Question 3

E. & J. Gallo Winery was founded by Ernest and Julio Gallo in 1933. Since then it operated as a privately owned and family-operated corporate. The Gallo family is very knowledgeable from growing grapes process until to own and operating distributorships. Hence, Gallo Winery must retain this family business and pass it to another generation. In short they are advised to concentrate on their single business, such as concentrating on growing grapes. They can conduct an in-depth research and development on growing grapes. Hence they can have a better resource which is grapes from their competitor. Maintaining on their single business is an idea for them to reduce the size…

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