E-Marketing

1556 WordsApr 25, 20127 Pages
Abstract: Advancement in the internet and information Technology provides several opportunities and different channels for businesses to market to products services. Deploying an effective targeted e-marketing campaigns an important strategic decision for businesses to stay competitive and to increase profitability. The three e-business marketing strategies are: e-commerce website, e-marketing and web services using underlying web technologies including Extensible Markup Language, Simple object Access protocol, Web Services Description Language and Universal Descript on, Discovery and International specification using NuSOAP Web Services Toolkit for PHP, HTML, My SQL, HTTP etc. We evaluate the effectiveness of the web technologies used…show more content…
The company took in to account product features, costs, staff training needs and costs maintenance and upgrade costs, data conversion costs, IT equipment upgrade costs to meet the various product specification requirements. Proposed solution to solve of problems and challenges for externally hosted platforms, the popular choice is between Microsoft Windows Web Server and Linux running Apache Web Server. Microsoft Windows Web Server support Microsoft native programming language ASP.net from the .net frame work family. Linux Apache Web Server does not support ASP.net. Another web technologies decision to make is the specifications, frame works and toolkits to use for deploying the web services. A web service according to Glass is software service “that accepts digital requests and returns digital responses”. Many people think that the term web service is a specialized service that can be used across the World Wide Web that lead to opinions like “Web services will fail because there won’t be enough demand for subscriptions to internet software services. Web service is a specialized service that can be used across the World Wide Web that lead to opinions like “web services will fail because there won’t be enough demand for subscriptions to internet
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