E Marketing Is A Way Of Selling / Marketing Essay

There is a misconception that e-Business simply means buying and selling products and services over the Internet. The broader view of e-Business focuses on the key processes that directly enhance revenue — namely, customer acquisition and retention through sales, marketing and service (Siebel, 2004). This customer-centric view of e-Business is not limited to the Internet but rather applies to all aspects of the customer relationship whether it is online or offline.

The internet and World Wide Web are extremely well suited for conducting business electronically on a global basic, Web-based Electronic Commerce(EC) has introduced unprecedented opportunities for the marketing of products and services, accompanied by features, functionality and innovative methods to serve and support consumers. E-commerce has became a major catalyst of the economy and remains a vital growth engine for businesses today, It successful change the consumer behavior. Consumer purchases over the Internet continue to grow from year to year. The survey involving

Every company depends on an efficient marketing program to fulfill customers' needs. Marketing is a process of finding out what the customer wants and meeting those requirements. Within the company, the marketing group has to consider customer values and customer satisfaction before considering offering a product. Marketing is part of our everyday world, and can be perceived everywhere and every time. At any time, everyone has been exposed to different kinds of marketing or advertising depending upon personal necessities such as T.V commercials, radio, internet, etc.

E-business is relativity new and refers how companies do business on the internet. PC Magazine defines Electronic Business as “Doing Business online. The term is often used synonymously with e-commerce but e-business is more of an umbrella term for having a presence on the Web.” (2012) In our ever changing world where a companies’ online presence is equally important as the sign on the front door, it only makes sense for a business to spend time and money on their online business.

Many retailers have expanded their retail market to an online market. Using the internet to sell their goods is known as e commerce. “Ecommerce allows consumers to electronically exchange goods and services with no barriers of time or distance” (Network Solutions, n.d.). E commerce has expanded rapidly in recent years due to its convenience for the consumer and the increase in businesses that use electronic retailing (e-tailing). Businesses use different marketing methods in order to reach their customers and attract new ones.

E-marketing is defined as “achieving marketing objectives through the use of electronic communications technology” (Chaffey et al, 2014). The purpose of this essay is to discuss how the growth of the internet is altering the relationship between consumers and brands and also the opportunities that are now available to retail marketers. Key points that will be focussed on in this essay are; the characteristics of the internet and their implications, communication models available to marketers, the market environment online and the overall impact the internet has on consumer behaviour.

E-commerce has been considered to be a primary element to change the global economy and the method which business is conducted. (Shin, 2001) It impels enterprises to search for new sources and new measures to expand the markets for growing profits. With its flexibility to the changing trends, E-commerce allows business to have instant response to this continuous change.

The Warehouse works discount retail foundations offering a wide extent of non-essential supply and staple things. The Warehouse used more than 12,000 people in New Zealand across 242 retail stores in NZ. The Warehouse 's chief competitors in the national retail scene include Farmers (low scale department stores), Kmart (discount department stores) and The Briscoe group (discounted sports and homeware store chains)

eBay was founded in Pierre Omidyar 's San Jose living room back in September 1995. It

E-marketing is a relatively new form of marketing (also referred to as online advertising), includes mass email advertising, banners on websites, banners on searching engines, advertising during online videos, and any other online advertising. Traditional marketing is all the forms of offline media such as television advertising, road banners and boards, in malls signboards, radio advertising, newspapers and magazines advertising and all similar types of advertising.

Warehouse group is a retail industry established in 1982 at north shore New Zealand .It was founded by Stephen Tindal and chief executive officer is mark Powell. It operates around 241 retail stores along with 2 distribution centre’s located in wiri and rolleston and also 12 online stores. It provides a products includes clothing ,entertainment ,technology ,music ,sports equipment ,gardening ,grocery and many others .It is a business to customer business model. It provided the employment opportunity over 12000 people. Apart from its own operation it owns various brands which are located within the stores. It became popular by money back guarantee policy. It is operated within New Zealand firstly and then expanded to Australia but due to heavy competition and under performance it sold to catalyst investment managers and renamed it as a sam’s warehouse. Warehouse group owned 5 subsidiaries i.e warehouse stationary,torpedo7 group ,warehouse group financial services limited ,noel leeming group limited ,Waikato valley chocolates .Warehouse sell as many different items possible. In 1995 the warehouse added to New Zealand stock exchange with security code WHS, warehouse is added to New Zealand 10 index. Its main competitors including farmers, k-mart ,the briscoes group ,super cheap auto. As same as wall-mart , warehouse was the first store to provide an in store bakery ,pharmacy and café at Sylvia park. It also started its smaller concepts store. It also been

e-Marketing means offering services and products using electronic tools and technologies. El-Gohery (2010, p.3) defined it as a new concept that is used to reach ideas, information and services to customer by using internet. Also, Chaffey (2007, p.1) focused on using the best communications methods to gain customer satisfaction. The main objective of e-Marketing is to attract customers’ attention, increase sales, cover a wide regions and safe cost, time and effort. E-Marketing tools have developed from traditional technologies such as TV, radio, etc. to depending on different methods like social media ( facebook and twitter), email, microblogs, viral and much more ( Sheth and sharma, 2005, p.3).

Today E-Commerce has become a network of intricate commercial activities at the planetary level. E-Commerce facilitates the distribution and the exchange of goods and services. The ranges of consumer goods are very broad. One can electronically sell

E-Commerce is a method for working together exchanges by means of the web. It deals with establishing customer to buyer relations, business to business (B2B) purchasing and offering. It involves exchanging items or administration using computers. There are many advantages and disadvantages for both consumer and economies. In developed countries like U.S., it has helped in the growth of business knowingly. It helps in expansion of client base with the ability to market products online worldwide. It functions day in day

THE STUDY ON THE LEVEL OF APPRECIATION OF ELECTRONIC MARKETING IN THE ZIMBABBWEAN HOSPITALITY INDUSTRY: THE CASE OF SELECTED HOTELS IN HARARE.