E Marketing On Hospitality Industry Essay

The role of marketing is to deliver the product or service information to customers and try to persuade them to make the buying decisions. Therefore, how to access to and present product or service for customers is of significance. The channels of marketing have been evolving fast with the progress of technologies. In modern society, internet technology has made huge progresses and internet and mobile internet change people`s life to a large extent. Online marketing has become a popular and effective way of marketing. Nowadays, Australian customers, especially the youth, have become used to surf on Internet to buy what they needs. Online marketing allows salespersons to access to target customers effectively at a low cost (Schegg & Murphy, 2003). Customers can also make comparisons and contrasts in the online shops based all over the world (Zhu & Zhang, 2010). The purpose of this article is to discuss three popular issues in the times of online marketing: the online retailer, digital platform marketing and eWOW (e-Word of Mouth). In the first section, the related literatures on these issues will be reviewed. After that, the causes and implications of these three issues

The Internet is one of the current important platforms of information. Company make use of the Internet to display information, connect with customers, operate the transactions and share cost reductions. It has become clear that in this internet age the world has transformed into electronic information utilization based on technology and globalization, this situation leads to an increase of the use of digital marketing (Syscomdigital.ro, 2015).

I am choosing to do my Business Analysis paper on e-commerce. I will explain the importance of it as well as the effects on the global economy. I will discuss the advantages of telecommunications and information technologies in a business versus those businesses without e-commerce. I will also discuss the marketing strategies involved with e-commerce and how it helps businesses. Due to the global nature of internet business, electronic commerce (e-commerce) standards have become a priority on the national and international level. While most traditional businesses are subject to local, state, and national

Technology has changed almost every aspect of our lives. People, companies and institutions are affected from this new way of accessing information called Internet. We just have to look around and we will see how technology its after almost every operation nowadays. Because of the existence and use of the internet, companies and consumers are developing new habits of interaction between them. Companies need to take care of how they adapt to this habits, focusing in how they can offer their product and how their products can be accessed by their consumers. That is why internet marketing its the branch of marketing in which a high speed growth can be observed in this last decade. Because of technology and internet, the world its very connected, and every slightest change its noticed very rapidly, and at the same time customers are migrating their daily operations online. This can be explained by few variables: time and space convenience, easy shopping and comparison and information exchange.

Some people may think about web marketing as rocket science, but it is going to be simple when they a detailed look at it. The internet marketing would include technical aspects like web sale, design, development and so on. These are the major aspects to remember when it comes to web marketing. People who don’t have any knowledge about online marketing would find it difficult to understand the strategy. There are many things that people need to learn in order to control internet based businesses. When people are about to enter in to online business, they should learn the basics of the internet.

In internet marketing assignment 2 I am going to be describing the benefits and the opportunities of using internet marketing. I am going to be selecting an e business and explaining how internet marketing has made it more efficient, effective and successful. Also I am going to describe the challenges to a business of using the internet as a marketing tool and I am also going to analyse the opportunities and challenges to the business of using internet marketing.

In this world, people are the most important resources for business. This is extremely genuine with respect to a service-intensive sector, which is Hospitality and Tourism (H&T) industry (Baum, 2006). In this industry, development support should emphasize on the staff with high quality of performance and skills so that the hospitality and tourism industry can reach the level of full business potential and it is the main factors to underpin the competitive success in this industry (Baum, 2006).

E-marketing is defined as “achieving marketing objectives through the use of electronic communications technology” (Chaffey et al, 2014). The purpose of this essay is to discuss how the growth of the internet is altering the relationship between consumers and brands and also the opportunities that are now available to retail marketers. Key points that will be focussed on in this essay are; the characteristics of the internet and their implications, communication models available to marketers, the market environment online and the overall impact the internet has on consumer behaviour.

The objective of an e-Marketing Strategy is to create a sustainable competitive advantage and improve performance by capitalizing on technology and enterprise resources. The E-Marketing Strategy is essential to good business and a companies overall E-Business model. According to Wilder (1999), "Many companies are struggling with the most basic problem: What's the best E-business model? They're experimenting with different formulas. Some are incorporating E-business throughout the organization. Some are creating E-business subsidiaries, then spinning them off as separate online entities. Others are investing in or merging with Internet startups. Some are even moving their businesses entirely to the Web."

Internet interconnected businesses have enormously grown owing to its flexible nature and the numerous ways in which the internet can be personalized. Due to these unique characteristics, the internet is continuously used by organizations and individuals for communication, leisure related activities and digital trading (Korgaonkar and Wolin, 2002). The revolution and the continuous innovation and renovation emerging has made the internet an integral part of the day to day running of the organizations. These have enabled businesses to offer a broad range of products and services to their clients globally. Thus many companies have resolved to have the internet as their primary marketing tool.

With the emergence in technology companies are going through dramatic transformations and are now adopting a direct marketing approach. Direct marketing is the ability to connect directly with targeted consumers on a one-to-one interactive basis. It has also created many benefits for buyers and sellers. For buyers, direct marketing offers a wide selection of products that a store possibly could not hold all of these items. Through technology customers can look at product descriptions, images, customer feedback, and ratings before actually buying the product. This has created a system for a consumer that is convenient, easy, and private. Since online marketing is the fastest-growing form of direct marketing it has forced eBay to find success where they know they can win. The internet has fundamentally changed customers’ notions of convenience, speed, price, product description, and services (495). For sellers, through direct marketing they can find out about customer’s needs, personalized products, and services to match their tastes (496). In turn, customers can ask questions and volunteer feedback. It also offers sellers a low-cost, efficient, and speedy alternative to broaden their markets regionally and globally. Finally ongoing adjustments to prices and programs create greater flexibility within the company. In just this little period of time, direct marketing has become the primary approach and constitutes a whole model for doing business. Worldwide there are 2 billion

The last chapter was focusing on literature review on the coverage of e-marketing, e-marketing usage in hospitality industry, strategies of e-marketing, advantages of using e-marketing and the challenges in adoption of e-marketing in hospitality industry. In this chapter there are various sections which will be focusing on aspects which are involved in data collection. Section 3.1 will be focusing on research design. Section 3.2 will focus on the population of the study. Section 3.3 will focus on sampling and different types of sampling techniques. Section 3.4 will focus on data collection methods. Section 3.5 will be focusing on data analysis plan.

E-Marketing is a way of selling/marketing Products or Services using the electronic media and Internet as a medium. E-Marketing is also referred as Internet-Marketing or Web-Marketing or Online-Marketing. This way of marketing is a different approach when compared to the traditional ways of marketing. In today 's world, most of the companies which have a physical store, who follow a traditional way of marketing are also getting into E-marketing, as there is much more scope for their business. E-marketing has made huge impact not only on the business industry, but also on the customer 's lives. It has made customer 's life much more easier and saved them a lot of time. E-marketing is the product of the meeting between modern communication technologies and the age-old marketing principles that humans have always applied (quirk, n.d). One of the major aspects of E-marketing is to add value the customer.

E- marketing is popular nowadays worldwide. Through the help of Internet companies interested in selling goods and services can easily penetrate into the homes and offices of prospective buyers. Companies can measure their marketing related statistics easily and relatively inexpensively. Certain drawbacks such as information security related issues are of prime concern. Online banking is on constant rise

“E-marketing is the result of technology applied to traditional marketing. It affects traditional marketing in two ways — increases efficiency in traditional functions, and the technology in e-marketing transforms many marketing strategies.” This in turn will result in new business models that add customer value and/or increase company profitability.