E-Marketing Plan: Home Depot

3144 Words Apr 1st, 2013 13 Pages
| Final e-Marketing Plan | Home Depot | | Asheenita S. King | 3/2/2013 |

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Table of Contents

I. Executive Summary (Assignment 8.2)
For most people, their home is the biggest financial and emotional investment they make. Before computer technology was as advanced as it is today people had to rely on the Yellow pages or the suggestion/advice of strangers, neighbors, friends, and/or family members if they wanted the perfect tool to the job themselves or to find the right contractor to do the job for them. With Home Depot home improvement retailer stores and its website has eliminated the guessing for us. HomeDepot.com gets more than 8 million visitors per week and operates more than 2,200 store locations. About
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A forecast has stated that in 2009 Home Depot had an increase of over 3% or $15.1 billion in sales. | E-market constraint | The Home Depot is required by law to charge all applicable sales taxes for online orders. Please note that the order totals during the checkout reflects estimated sales tax. The actual charge to the recipient credit card will include the applicable state and local sales taxes and will be calculated when the order is shipped. |

Macro-Environment Factors: Socio-Cultural Factors* Socio-Cultural Factors | Behavioral Result | Marketing Implications | Cross-cultural effects on brand or product category | Viewing other experiences increases their comfort level | Targets customers on the go looking for information on how to do specific projects and specific products | Cross-cultural perspective on time | Order arrival timelines are dependent upon the product(s) and inventory status. | Typically, parcel ground orders will arrive to your home within 3-5 business days. Items shipping via Home Delivery Carrier can take up to 10 business days to receive. Specific delivery times for all service levels can be found under the Shipping & Delivery FAQ. | Accepted norms of social interaction and networking | Smartphone, I Phone, IPod, IPad, Android, Blackberry | Mobile App will incorporate scanning technology but will not offer comparison

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