E-Marketing Plan for a Wine Company in Australia

The company's objective is to discharge the responsibility as leaders in its trade by acting with complete integrity, by carrying out its work to the public good and to the quality of life in the community, to provide unrivalled value to its customers in the quality of the goods it sells, in the competitiveness of its prices and in the range of choice it offers.

of the goals and objectives the organisation is trying to achieve in relation to customer

Much of the company’s success has been attributed to its superior customer service, along with low process and a broad selection of products.

Goals in the company are to find the right product for the customer’s particular needs and build a relationship with the customers

To truly understand the consumer’s needs one must listen to what the consumer wants and desires, it takes very little effort on the part of Company Q to understand the needs of its consumers. The effort we make can be the difference between a store’s success and a store going bankrupt. Insuring that Company Q's stores standout amongst its competitors in the marketplace will help give Company Q a competitive edge.

As the Operation and Production Department we strive for excellence by providing superior quality products in an efficient manner in order to guarantee customer satisfaction.

We need to provide excellent customer satisfaction to ensure that the customer is happy and that we can get recommendations from the work we have done. We want to continue to build up our reliable customer base from which we know approximately 60% is purely from recommendations so customer satisfaction is crucial to move forward the business.

How do the views of the stakeholder link with the aims and objectives of the business?

products, have attracted a lot of customers throughout the world. The company has a huge

The business is owned and operated by Tony Bonatelli and the mission is simple: produce quality, boutique wine at a reasonable price, with the aim of building customer loyalty and securing repeat purchases. Tony’s goal is to establish and maintain a thriving family business that provides an enjoyable lifestyle and comfortable standard of living.

Promoting and sharing also have a big impact on expanding the business brand. What better way to expand a business then by being able to share and promote through online services. Sharing a business encourages one of the most powerful marketing forms, which is word of mouth. Not to mention it’s priceless. If a business if being shared online by another business, network, or person that you

Their goal is to focus on environment protection and ensure that the right products are placed in challenging markets. Apart from that, they want to boost the profitability and at the same time enhance the flexibility and efficiency of production. Moreover, they aim to increase their customer base and also delivering better satisfaction to the current customers. (para. 3, 4)

So fundamentally the main objective for setting these goal is to expand our business by providing good quality products to our customers at an affordable price so that they love our products and attached with us for longer time and also advertise our business through word of mouth. So it will be helpful for our growth and expansion of the business in the longer term.

Businesses can be recompensed for their advertisements to perform on the sheets of a variability of websites, most normally in the method of banner promotion. The admiration of a website typically commands the price of enlisting an advertisement. Some businesses involve themselves in mutual marketing, which can benefit amended expenses. Many promoters also aimfor consumersby using mailing lists and by inflowingdeliberations in online mediums and chat areas, though this is sometimes disheartened by the group’s mediators.

Maximize stakeholder value.This remains our highest objective by following policies that (1) continuously improve our competitive advantage and maintain the market leader through our offerings resulting from our operations effectiveness. (2) Minimize cost and waste while improving the quality of our products, (3) enhance the skills and satisfaction of our employees, and (4) contribute to the development of our community from which we draw our resources and sustenance.