E Sonic : Strategic Analysis

Entertainmentnow.com is an international Internet retail Website offering an array of books, music, videos, DVDs, toys, and small electronics. The company has historically marketed and sold to individual consumers, but has recently expanded their market to serve corporate and institutional customers as well. The company purchases products from vendors, holds the products in inventory, and then fulfills customer orders directly. This business model is similar to Amazon.com’s, making them one of the company’s main competitors.

E-Sonic is an online music downloadable and streaming company providing consumers with a user friendly interface. E-Sonic’s industry is classified by North American Industry Classification System (NAICS) and is part of the two different codes listed as 334614 and 512220. The first code 334614 is defined as, “Providing mass duplication of recorded products; Software and other Prerecorded Compact Disc, Tape, and Record Reproducing”. This U.S. industry comprises establishments primarily engaged in mass reproducing computer software or other prerecorded audio and video material on magnetic or optical media, such as CD-ROMs, DVDs, tapes, or cartridges. These establishments do not generally develop any software or produce any audio or video content. This industry includes establishments that mass reproduce game cartridges. (www.naics.com) This code is given in reference to E-Sonic’s producing of music on to multiple forms of products that include DVD, tapes, and cartridges. The second code 512220 is referring releasing, Promoting, and Distributing sound recordings, “Integrated Record Production/Distribution”. This industry

Technology and Information Systems- the Company will continue to expand its e-commerce business in the future. Its e-commerce sales today gross over one billion. Its plan is to focus on continued profitability with online sales. Part of the plan included a full assessment of the online business to analyze the main areas of functionality and online improvements. It will also continue its Omni channel capabilities, which includes shipping to store and in-store pickup exclusively during the holidays. Due to the rapid growth of mobility, over 50% of its e-commerce sales

Pricing is one of the important elements in within the marketing industry, it is also among one of the key elements of the marketing mix. This is a report briefing about a case study about Radiohead, an English rock band from Abingdon in Oxfordshire. The aim of this briefing report is to discuss, using the case study as a source, about pricing strategy in the music industry, which includes defining and talking about the online value chain of Radiohead, to compare online value chain and the traditional value chain, to critically analyze the online value chain’s impact on Radiohead pricing strategy and its implications for customers. Furthermore, the report will talk about ethical access to free online content and also will give a recommendation of how Radiohead’s next album pricing strategy would be.

For example In 2004 Branson was set to enter the music industry once again by diversifying into the online music industry through an online music store service just like Apple. He also released his own mp3 called the ‘Pulse’ that was to rival Apple’s Ipod. Unfortunately he closed both products later that year due to the fact that Apple kept releasing new products that made the ‘Pulse’ outdated with Apple’s high brand awareness, Virgin found it difficult to rival a large market leader therefore caused them to retrench and withdraw their product. This shows that although diversifications seem the best strategy for profitable growth, it does pose many risks especially when entering new unfamiliar markets.

Best Buy Co., Inc. is currently the world’s largest retailer for consumer electronics. The company has 1,400 brick and mortar stores and is a popular online retailer as well. The stores serve as display room for various online retailers. Best Buy consumers can purchase electronic products such as mobile, corded and cordless phones, televisions, cameras, personal computers, laptops, appliances and more (David & F.R., 2015). Today’s society relies on convenience and technology, forcing companies to implement new ideas and projects in an effort to maintain their ability to compete with other companies. For continued success the company must look at the internal and external issues the company may face as well as their competitors and their best practices that are contributing to their success.

Expanding into the production of home, auto and personal (MP3) sound system or licensing their technology to other manufacture may be an option. The acquisition of Bose, a privately held U.S. company, should be considered.

These objectives are reasonable. However, objectives should be specific and measurable. Some alternative objectives would be to focus the Company's resources toward achieving profitability by the fourth quarter of 2000 (an annual objective), and to increase profitability by 5 percent per year for the next 3 years (long-term objective). These objectives would give meaningful, measurable goals that management would need to obtain, or it would require management to re-evaluate the Company's objectives or the Company's strategy to achieve the objectives. With the aforementioned objectives in mind, the Companyneeds to implement a strategy to achieve the desired results. It is necessary to evaluate alternative strategies before selecting the actual strategy to implement. The SWOT or TOWS, SPACE, Grand Strategy, IE, and QSPM Matrices are tools to help in the evaluation and selection of alternative strategies. The matrices indicate that Amazon is in a strong competitive position, and that the Companyshould build and grow. The matrices indicate that, despite Amazon's financial position, the Companyhas some distinct competitive advantages in a high-growth or unstable industry. Some strategies for companies that fit this profile are backward, forward and horizontal integration, market penetration, market development, product development and joint venture. One strategy that would fit into

Labor Market is vital for every company seeing that it relates to having the best employees within your organization. In fact, E-Sonic is no different, so they need to seek out skilled, knowledgeable and qualified workers for E-Sonic to be a success in all areas in their new business model. According to Martocchio (2013), E-Sonic must adapt quickly to the market shift by employing skilled workers with the knowledge of online marketing with marketing initiatives to operate their new and tech savy online music industry delivered to their current customers and future ones. Based on the Bureau of Labor statistics when it comes on to Software developers they obtain the median pay of $100,690 per year in 2015. There will be a 17 per cent increase

It is the firm belief of this analysis team that the most effective competitive strategy for Sonic to pursue in the release of its Sonic 1000 is a focus-oriented strategy. Textbook author Kevin Keller describes the strategy as one wherein “the business focuses on one or more narrow market segments” (Kotler & Keller, 2009). In the use of a focus strategy, “the firm gets to know these segments intimately and pursues either cost leadership or differentiation

By the end of 2006, two game console industry giants, Nintendo and Sony had launched their respective new products; the Wii and PS3. Various marketing strategies were implemented by both rivals and this writing attempt to analyse common and differing elements.

Despite Sony Entertainment’s success, due to a declining industry, Sony has been unable to sustain their profit margins from previous years. After an in-depth analysis of Sony Music Entertainment’s industry position and it’s rival competitors , along with an assessment of their internal and external environment, I have developed two recommendations that will increase Sony Music’s long-term profitability in the digital music industry. The following recommendations, derived from the addendums below, will

Although the corporate strategies implemented by Netflix and Blockbuster have allowed them to become leaders of competitive advantage in the movie rental industry, they sometimes encounter strategic issues that slow down their product and services process. My research of Netflix and Blockbuster will enable me to present a SWOT analysis and recommendations for each company.

With the ever changing domestic and global economy with uncertainty of unrest within certain demographics, Best Western will need to review their market strategy to evolve to the ever changing world. Digital technology within the industry becomes a challenge as technology grows with customers needing to be educated on the different ways of utilizing the technology to enjoy Best Westerns product on

but it also caters to millions of customers. It has become the first stop for most people’s virtual needs. They have managed to acquire this trust and built a digital empire by providing excellent services and products that are delivered on time along with amazing after-sales services.