E Tron, Its Nascent Line Of Hybrid Electric Vehicles

2071 Words Mar 15th, 2016 9 Pages
Audi launches “e-tron,” its nascent line of hybrid electric vehicles.

The Audi A3 Sportback e-tron name is a mouthful. Once you get beyond the lengthy moniker for this unusual plug-in hybrid electric vehicle (PHEV), calling it “e-tron” or “A3 e-tron” seems entirely appropriate.

The “e-tron” designation is an Audi registered trademark, representing this brand’s electric and hybrid vehicle efforts, much in the same way Ford uses “Energi” to describe its own line of electrified vehicles. The 2016 Audi A3 Sportback e-tron is its initial offering and will be followed by other models.

That the e-tron arrived on the market the same year Audi’s diesel engines were put on hold due to parent Volkswagen’s emissions scandal seems fortuitous, although sales of this PHEV will certainly come in at a much lower rate than what the diesel models would have provided.

Nevertheless, Audi’s US sales continue to rise despite the EPA’s stop-sale order for its diesel engines. Indeed, customers have discovered that the marque’s family of gasoline-powered models are a sufficient substitute — lower fuel prices across the board has relieved consumer pressure to find the most efficient cars too.

2016 Audi A3 Sportback e-tron

The 2016 Audi A3 Sportback e-tron has a familiar look — in essence, it is a compact five-door A3 outfitted with a turbocharged 1.4-liter, four-cylinder gas engine, an electric motor, and a battery pack.

That pack is located behind the second row seat and can be spotted by…
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