E-marketing Plan Essay

738 Words Apr 23rd, 2014 3 Pages
AMB335 E-marketing Strategies
Assignment 1: E-marketing plan proposal

Submitted by: Arthur Chang n7107196
Semester 1, 2014
Tutorial: Monday 4-5pm
Tutor: Alice Tsou

Script
Introduction:
Good afternoon board members today I will be presenting to you a brief proposal of an e-marketing plan for Ginga Sushi Bar & Dining. Ginga is a restaurant located in 5 of the most sophisticated and vibrant dining precincts in Brisbane. The restaurant offers a menu with the finest Japanese cuisine traditions for authentic fine flavours and culinary delights. Ginga is a portrayal of traditional Japanese cuisine with modern and western interpretations. The most iconic food choice that Ginga offers would be their
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The customer will constantly interact with the website where this adds value to the relationship with the customers and the business. As the customer scrolls down, they are able to sign up for “Ginga Rewards Newsletter”, this allows them to be constantly notified of the monthly rewards, promotions and offers. By sending out newsletter to the customers, it helps the customers learn about the restaurant and the food, this further builds on the relationship between the customer and the business (Chaffey 2013).

Weakness
1. Bad site navigation: When customers visits a restaurant’s website they expect the menu to be easily located, a tab specifically for the menu perhaps. In this case, Ginga’s restaurant menu was very hard to locate, it required a lot of searching before it was finally located. This is a major flaw for the website as it didn’t allow the user to efficiently locate the information they are looking for hence, causing them to have an unsatisfactory experience (Chaffey 2013).
2. Slow loading time: Due to the website being very intricate and detailed, the loading time for the website is fairly slow. When pressing on different tabs, sometimes the content fails to load or shows up a few seconds later. The rule of thumb is website visitors will not hang around the site if they have to wait for more than 4 seconds for the content to load (Chaffey 2013). Next Step: