Millennial Values in EDM Culture
While elements of the millennial mindset like acceptance and kindness were found in the early stages of Electronic Dance Music, those values are truly evident in this modern EDM culture.
Kindness:
EDM has rebranded itself from the original drugs and underground stigmas that it has come to be associated with. The basics of why it was created, acceptance and community integration have been rebranded as “PLUR” for the current generation. PLUR stands for Peace Love Unity and Respect. It is often called “the new hippy movement” and related festivals are branded as the “new Woodstock”. EDM Festivals such as the Electric Daisy Carnival promote a strict no drug policy. [Under the Electric Sky]
Moral Responsibility:
An essential part of EDM’s rise to fame in this generation has to do with tech boom. New technology is everywhere. Electric is a key word that both symbolizes technology and creates a high-energy feeling. Artists feel a new “moral responsibility” to distribute free or cheap music. Many popular EDM DJ’s such as Armin Van Buuren, Tiesto, and Paul Oakenfield operate free podcast where they stream their new music for free. The music sharing platform SoundCloud often pays DJ’s to submit their own work, and YouTube is also a main player for free new music releases.
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[Forbes] The biggest mark of the millennial generation is the development, use, and implementation of technology. According to a survey performed by the Nielson Company, technology use ranked the highest when Millennials were asked what makes their generation unique. Phones are available at the palm of your hand. And with these and other portable devices being internet capable, any information, including clips, reviews, and sounds, can quickly be accessed. It only makes sense that the music of the generation reflects this huge generational differentiation
Ask anyone how they listen to music the answer will likely be through any means of easy access at an affordable cost. A study conducted by news outlet Nielsen 's Music 360 claimed, “Americans streamed 164 billion on-demand tracks across audio and video platforms in 2014”. The rapid increase in popularity music streaming platforms are experiencing leaves people wondering what that means for the music industry. When more consumers utilize the on-demand method of entertainment access, how does that translate to the artist being accessed? Astra Taylor contributes to this discussion in her book, “The People’s Platform: Taking Back Power and Culture in the Digital Age”. She lays criticism upon the idea of a more digitized
Electronic music is in most of the music that we hear today, and it’s good. We hear it in cafes, restaurants, clubs and even elevators. It’s all over us and it surrounds us even if we don’t realize it.
During the mid-1900’s many different types of music emerged and became popular. Each type of music that was popular brought along different social and political issues. Between 1950’s rock and roll, 1960’s psychedelic rock, and 1970’s disco, America was undergoing a great deal of changes. Among these three genres of music, rock and roll posed the greatest challenge to the status quo, with its bonding of African-Americans and white people in listening and dancing.
Modern day pop music only differs slightly from the perspectives of a consumer or listener while taking the aspects of sound, conception, and behavior into consideration. Sound being the literal sound generated from pop’s rhythm and beat. Conception the history of modern pop, where it came from, and why it is relevant today; and behavior being how the genre can affect mood and behavior. All three aspects will contrast two similar, but distinctly different perspectives derived from personal experience with both; however, with a stronger emphasis on a consumer perspective. Beginning by marking the differences between that of a consumer and a listener. While both perspectives want similar things from their pop music, they both go about it differently and influence the genre in different ways.
The era of 2000’s still has time for improvement and surprises. Music can go anywhere. The current music style of pop may receive damage in quality because of the current strive for image; however, music still remains important in the hearts of teenagers. According to Kathleen O'Toole's article on Standford online Report website "On average, American youth listen to music and watch music videos four to five hours a day, which is more time than they spend with their friends outside of school or watching television."
from the first audio recording on a cylinder in 1877, to development of radio in the 1920s and 1930s introduced tens of thousands of people to blues and country, and jazz music. The transistor radio and the record player enabled Over the next four decades, the music and the technology continued to evolve hand in hand, from the people to play their choice in music anywhere that they went. This technological growth only continued with the long-playing record and the eight-track tape to the Walkman and the MP3 player. Today we have the luxuries of satellite radios and music that can virtually stream naturally through our phones and computers. We can play any song in any order on demand, and with those kind of innovations it is safe to say that not only are we spoiled rotten, we have come a long way in a seemingly short period of time. Location especially for certain genres of music was huge for the growth of that genre and its social standing, the places that music stemmed from were the voice behind the voices, Harlem, Memphis, Seattle all hold a certain sound, and they are all very much in representation of the people that stem from
The 2000s started a change in music very different as the ones in past decades, since this was the year technology commenced rise importance in human life. Hence, the usage of auto-tune, pitch corrections and multimedia programmes started to be used in multiple songs of this decade, also YouTube will appear in the upcoming years as a way to share music videos, therefore, varied hits of this decade, like Hey Ya! From OutKast or Crazy in love by Beyonce have some of the new technological features and give videos a big importance. Under those circumstances, the differences between those 3 decades are that in the 1980s, music criticized people living situations, in the 1990s, music criticized mentality and the living generation and in the 2000s, music talked about the changes society was living. To sum up, music will keep changing throughout the years. In some years, some of the themes music can talked about are the continuous technological advances or how humans are ending themselves. Nevertheless, given the situations we’re living today, music could talk about the imminent wars that could
The target audience’ relationship with EDM is to them bigger than the music, ‘it’s a culture and a way of life’ and with other words called the electronic music culture (EMC) (Jaffoni 2015). A survey of Beatport users was undertaken and questioned how they felt about EDM:
Music as we know it today is the voice of a generation. It gives us entertainment, and
Music has played a vital role in human culture and evidence based on archaeological sites can date it back to prehistoric times. It can be traced through almost all civilizations in one form or another. As time has progressed so has the music and the influences it has on people. Music is an important part of popular culture throughout the world, but it is especially popular in the United States. The music industry here is, and has been, a multi-million dollar business that continues to play an important role in American popular culture. This is also a art form and business that is forever changing as the times and more importantly, technology changes. Technology has changed the way music is made as well as how it is produced,
Since technology has become a huge factor in generation y’s lives, the technology for music has transformed as well. Just in generation y’s period of time, the way to obtain music advanced from cassettes to downloading or pirating music. When someone wanted to purchase a song, they would have to buy the whole cassette or cd. In reality, they spent way too much just to listen to that one or two songs. Technology has created a way that people can buy or steal songs. Without technology generation y would be lost, technology helps music define a generation.
Nowadays, teenagers are living constantly surrounded by technology. Even if the younger generation may not see it, technology has had an impact on different factors. The widespread use of digital technology in the music industry has allowed consumers to reproduce digital versions of copyrighted songs inexpensively, with the help of many software and websites. There has been an increase in digital copying activities and those are most of the time claimed responsible for producers’ loss in revenues. While some people claim that the increase of digital technology has killed the music industry, in fact it has lead to innovation and new ways of consuming and sharing music, such as
Electronic dance music (EDM) festivals around the world bring hundreds of thousands of fans together for enormous multi-day parties. New York Ranger (2014) points out that ‘DJs are the new rock stars’.
In the midst of the United States’ “dot com bubble” (years 1997-2000), there was a surge in technology that brought about file sharing and digital downloads. Threatening the survival of the music industry and introducing a unique set of challenges for the industry to overcome. To remain relevant in the new global market of digital music online, the music industry would have to evolve and change with the introduction of each new facet technology had to offer. The introduction of digitally compressed music files, so easily attainable for a small fee or downloaded legally (pirated) for free, made the music industry reevaluate how to make a profit and protect copyrights. Social media created a visible opportunity for both consumers and artists to maintain digital relationships while providing a platform for consumers to follow and discover new musicians and bands, naturally, making the internet a promotional medium for artists. As the corner record shops closed to make way for virtual storefronts and instant downloads; the internet, digital downloading, and social media made an enormous impact on the music industry that has changed the way consumers purchase, source, listen to, and produce music today.
Technology and music have always had a connection; a marriage. As one progresses, the other