ELLE Magazine Publication and Audience Analysis

1609 Words Oct 23rd, 2011 7 Pages
ELLE Magazine Publication & Audience Analysis
Introduction of Publication. ELLE is a fashion magazine that began in France in 1945 when sellers were transitioning from the sales-oriented era into the market-oriented era, which is characterized by marketing based on a determined target market and focusing on what consumers want and need. Adhering to this prevailing notion of the time, ELLE’s aspiration to advise females of the latest trends in fashion, beauty, lifestyle, and relationships has satisfied many women’s needs and wants by inspiring them to begin a new life after World War II. Targeted User Profile and Audience Dimensions. ELLE employs a unique mix of all four segmentation techniques, namely geographic, demographic,
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Your Style.” Positioning Statement and Benefits Offered to Target. Through close analysis of the advertisement and Chamilia’s slogan, which can also act as a positioning statement, it is apparent that Chamilia is appealing to consumers as a company where customers can discover their own personalized style in jewellery. Through the use of a drawn picture, Chamilia’s message through the advertisement is that they can assist their customers in exercising their creativity and retaining control in painting their own unique world of fashionable jewellery. Furthermore, Chamilia claims this can be accomplished while maintaining high quality of the resulting piece of jewellery, as indicated in their advertisement by telling consumers that they can “[d]esign combinations of dazzling sterling silver, 14k gold, Swarovski crystal, colored stones and Italian Murano glass” (ELLE). This is furthered by their website, which describes their company as one where your “…options are endless. Create a special piece around a…style that’s meaningful to you. Your finished designs will be as dazzling as they are personal” (Chamilia). The benefits that can be derived from customers also include the satisfaction of social needs. Chamilia provides their customers with products that identify them as belonging to a higher status in society. Target Market of Chamilia. The advertisement is targeted at sophisticated women with
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