EOS Or The Evolution Of Lip Balm

LUSH – a global pioneer brand name in cosmetic industry. LUSH which was defined as fresh and green is for its famous natural and handmade cosmetics, which will give customers a unique experience. In introduction we will discuss about the evaluation of LUSH cosmetics, their company profile and their impact on sustainability.

Shortly after World War I began, Estee’s Hungarian uncle immigrated to America and lived with the family. Estee’s uncle, John Schotz experimented with chemistry and was a salesman for his face creams. As a teen, John’s creams were Estee’s first real breakthrough. John had set up a laboratory behind the Mentzer’s home where Ester would watch amazed at the products. Ester began creating her own creams and formulas and trying them out on her friends, family and any woman that would let her. Creme Pack, Cleansing Oil, AllPurpose Creme, and Skin Lotion were Estee’s first four products. When the owner of a salon in Manhattan asked her what she used to get her glowing complexion she gushed. Later Ester would chat and demonstrate her products on women waiting in the lobby, under the hair dryers and anyone who would listen. Her creams became a hit. Estee would always say the best forms of communication were “telephone, telegraph and tell a woman”. This showed true when Estee landed a order with Saks Fifth Avenue, they sold out in just a couple days. After the major success she expanded to more prestigious retailers such as Neiman Marcus, Marshall Field’s, Bonwit Teller and I. Magnin. Estee opened each store herself and also trained all the sales women who would be demonstrating her

Once upon a time there was a small town called Crusty. The name originally came for the way people’s lips were. In the town of crusty there were allot of people with crusty lips even down to the babies. The town was so bad that the chapped lips even started to bleed and peal. The winter time is the worst for the town, because of the cold weather being at the temperature that it is at causes the lips to crack even more. So one day this young man was just in his room bored, when all of a sudden a thought came in his head. The thought was about an invention to help heal and protect a persons chapped lips. So he got the thinking and started to jot his ideas & thoughts down. The first step was to use this kind of medicated lip balm.

The company's first products hit the consumer market back in 2009. The company still has a decidedly small size compared to other lip balm companies that dominate the market. However, EOS has the second best selling lip balm in the country. Today, EOS is a big hit on social media sites like Twitter, Facebook, and Instagram. People leave comments and remarks about their top EOS lip balms for all to share and

Burt’s Bees flavoured lip balms fulfill more than physiological needs like moisturizing lips. It brands itself as a “lifestyle-focused” brand, fulfilling esteem needs, acting like a fashion accessory that reflects his or her personality to his or her social circles. According to Burt’s Bees VP of Marketing, “Lip balm is becoming something more like a gum product that brightens up consumers [and] you’re starting to see a lot more of what I would call personality-driven and lifestyle-focused advertising, and we’re focused on the flavours as a way to reinforce the fun aspect of the brand”. (Oster, 2014) Though lip balm is defined as a convenience good due to its high distribution and accessibility, the mindset consumers have now resembles the higher involvement needed for shopping products (i.e. quality, style, and most importantly, suitability.)

The EOS lip balm has taken over the lip balm market in this country. The little round orbs filled with aromatic lip balm are a favorite for millions of women across the country. Surprisingly, EOS lip balm is new to the lip balm market, compared to traditional favorites like Chapstick, Blistex, and Burt's Bees. EOS or the Evolution Of Smooth is lavishly displayed in magazine pictorials and in local retail stores. Today, the small startup is the second best, selling lip balm. How did they achieve that position in an over-saturated lip balm market? Read on for more about EOS.

MISSHA has created a history in the cosmetic industry. Through MISSHA’s emergence and the remarkable success in early 2000’s, the low-priced cosmetics niche market created by them became bigger enough to attract many other companies.

The quest for beauty is an endless endeavour at all times. Despite the old saying cautioning us that beauty is only skin deep, billions of dollars is spent on skin care products every year for men and women, young and old alike. In this multi-million-dollar industry, every company tries hard to maximize their profit. One of the most common methods they apply is market segmentation.

The generation of Baby-Boomers are growing older and living longer. The struggle to stay young has created a demand for a cosmetic product that slows down the hands of time. Many cosmetic companies have developed products that promise to erase wrinkles, lift and firm skin on our faces, and smooth out blotchiness created by age spots. Estee Lauder's Idealists Skin Refinishing line promises to do all that. The products range from US$46 to US$85 (EsteeLauder.com 2005). These miracle serums and lotions have a price tag many consumers in China still may not be able to afford.

Estée Lauder has an extremely large presence as the global leader in prestige beauty with products being sold in more than 150 countries. This global success is attributed to their focus on cultural relevance, making sure that their products, signage, marketing etc. appeals to consumers in each local market.

Competition – There increase in price based competition from local brands which was driving down revenues, while competitors such as Revlon, had already promoted movies, compounded with stiff competition from Asian brands in the Asian market.

Working with R&D labs in Cincinatti and the UK, several Japanese technologists participated on a global team that developed a new product involving a durable color base and renewable moisturising second coat – Lipfinity

Cosmetics are substances that are applied onto the body and/or face to enhance a person’s looks or scent. Cosmetics can be make-up which is mostly used by women and it is to enhance a female’s appearance. It is normally applied to face, hair, and body. Cosmetics has been used throughout society since Ancient times. In Ancient Egypt, cosmetic chemistry was being used before anyone knew it related to chemistry. Cosmetics was being used for many reasons in Ancient times. It is said that Cleopatra bathed in donkey milk to keep skin smooth, this is an example to show that chemistry is being used for the benefit of skin care. Skin care is another example of cosmetic chemistry being used. Skin care has been an important factor in society. Skin care has been around since 3000 BC in Ancient Egypt. This was prepared by natural materials.

The only concern for the cosmetics industry is on how products have only a short ‘life-cycle’ due to mass-customisation and the increasing amount of competition.

The Estee Lauder Companies Inc. engages in the manufacture, marketing, and sale of skin care, makeup, fragrance, and hair care products worldwide. It offers skin care products, including moisturizers, creams, lotions, cleansers, sun screens, and self-tanning products; and makeup products,