Essay on ESPN: The World Wide Leader in Sports

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Mass Communication Process

The World Wide Leader in Sports In the years prior to 1979, the way people in the United States obtained information about sports was through either the daily newspaper, segments on the news, or just being at the game. However though on September 7th, 1979 all of that would forever change as a new TV channel would debut. Entertainment and Sports Programing Network, ESPN, would become the first TV channel dedicated as an all sports channel. They dubbed it as “If you love sports…if you really love sports, you’ll think you’ve died and gone to sports heaven.” Since its initial launch ESPN has grown to become one of the most successful TV channels/companies out there. Over that time ESPN has been able to
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Mass Communication Process

The World Wide Leader in Sports In the years prior to 1979, the way people in the United States obtained information about sports was through either the daily newspaper, segments on the news, or just being at the game. However though on September 7th, 1979 all of that would forever change as a new TV channel would debut. Entertainment and Sports Programing Network, ESPN, would become the first TV channel dedicated as an all sports channel. They dubbed it as “If you love sports…if you really love sports, you’ll think you’ve died and gone to sports heaven.” Since its initial launch ESPN has grown to become one of the most successful TV channels/companies out there. Over that time ESPN has been able to become the face of North American sports and all around the world. While they have enjoyed the highest of highs over the past ten plus years and counting they haven’t been able to avoid controversy and competition from other competitors. Over the course of the years, ESPN has been very successful in creating a strong brand identity. ESPN has been able to create an identity of that if you want sports coverage, 24/7 365, then we are your one stop shop for it. However in order for ESPN to have this identity they have to have coverage of specific sports that make people want to tune in on a consistent basis. Two sports that have helped in achieving it are the NFL and NBA. ESPN has TV contractual rights that allow them to broadcast games for each

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