Essay on ESPN: The World Wide Leader in Sports

Abstract: Society is affected every day by many different kinds of sports.  These sports often govern society's way of life.  People all over the nation turn their TVs to sporting events, such as golf, during the weekends.   Scott Stossel states that "more than six million Americans enjoy watching golf on the weekends."  Parents  use sports as a teaching tool for their children.  Kids learn teamwork and discipline from team sports programs and  sports have also helped many students with their grades.  Kids who want to compete in school sports are taught to keep their grades up or they won't be able to play, but the greedy coaches and schools often look around grades to keep their "star athletes" in the games.  Adults have

For the past years the media has had a big effect on society. Many people rely on the media for news or sports coverage but they don’t realize that the media may influence people’s beliefs or way of behaving. The media covers sports in order to provide information to the fans but they also can create fake news to spark controversy in sports. The world of sports is largely affected by the media as they are a big topic to talk about throughout all kinds of media. Although the media can provide information of sports to fans, it can also create positive and negative conditions for the athletes. The media’s portrayal of sports creates rivalries between teams and players which increases competitiveness, damages professional relationships, and

The consumer market for ESPN’s streaming service is made up of sports enthusiasts who need access to live events and sports information on-the-go. According to our situation analysis, consumers use ESPN for their sports needs because of ESPN’s strong brand name; the ESPN brand promotes awareness and trust to consumers within the sports entertainment market. Due to ESPN’s focus on a higher purpose, many consumers choose ESPN over competitors for their environmental sustainability and diversity initiatives. Thus, ESPN’s well-known brand name and positive public image bolster ESPN’s favorability among sports enthusiasts within the entertainment market.

Social media has made a massive impact on our culture. One of the areas that has not been affected is professional sports. In today’s world, professional sports teams and players from around the world use social media to connect with their global fan bases. Sports teams attempt to build a larger, stronger fan base by engaging fans through social media sites. Additionally, social media sites allow professional athletes to increase their marketability. However, they can also severely damage their career, personal life, and their ‘brand’ if they do not handle their social media interactions with care (Van Schaik). Twitter and Facebook allow teams and

The National Basketball Association, or NBA has grown up over the last few decades. Once on the verge of collapse, and unwanted by television, the NBA has rebounded to become quite possibly the most popular league in the nation. It was through television that the league finally established itself as a worthy opponent to Major League Baseball and the National Football League. The NBA got its first television exposure during the 1953-54 season on the long-since folded DuMont network. At that time, baseball was still the national pastime, and pro football was beginning to take the spotlight as the favorite sport. Even college basketball was

Arguably one of the most successful avenues of sport to expand globally is soccer. Soccer is played in more countries(204) than any other sport. (Klein, 2008) A perfect example of soccer as a brand that has expanded globally is Manchester United. In a case study by John S. Hill and John Vincent Manchester United’s Globalization in sport branding is examined through using David Aaker’s

The study of sports analytics is a common strategy and performance tool for players and fans. Many professional athletes will study analytics to help improve their game. Not only do professional athletes use this to their advantage but fans and workers in the sports world can use it to study the game and make wise predictions. Sports analytics also provides an in-depth evaluation of how numbers can track a particular sport and helps us follow along to a closer degree. Sports analytics provides a strategy for studying player’s habits and the selected sport as well as digging deep into the root of the game and understanding it from an analytic point of view.

Flashback to before September 9th, 1979, all televised sporting events were on ABC, NBC, or CBS, and fans had to wait for the 5 o'clock or 10 o'clock or the next morning's paper to see other teams' highlights and scores of. That was the pre-ESPN era. Now, sports fans have unlimited access about sports anytime they want 24/7 in today's sports world dominated by ESPN. William Rasmussen was the mastermind behind the fresh edgy network that's broadcast to over half the countries in the world. Blossoming into a mini-media conglomeration in its own, ESPN has conquered of the so-called "Sports Nation" does not show any signs of slowing down anytime take over. In addition of being a subsidiary of Walt Disney Company, ESPN's

     For my career research paper I have chosen to delve into the world of the sportswriter, and take a closer look at what that occupation may hold for myself. I have chosen to research this form of journalism because I consider myself to be a sports fanatic, and would very much enjoy spending the rest of my working days writing about the conditions in the world of sports. During the last year or so I have taken a period of time everyday to relax and read over sports articles from baseball and football at some of my favorite websites, such as espn.com or nesn.com, or to sit down and watch Sports Center on ESPN. I also seem to have an ability to remember statistics and rosters of players and

The price that we pay is the value that we associate to any product, whether it is a good or service. It is the compensation given to a person or authority to purchase an object or service. The greater the value associated to the product, the greater the price.

Sports’ marketing is becoming more readily known as the vehicle that drives the sports business to success. It is “orientated toward consumers and about thinking, deciding and acting in terms of the final consumer. You have to know who your consumers are, what they want and need and use this effectively as a sports marketer orientating the drive more toward the market, not the product (Sports Marketing: The motor that drives the sports business

Another important aspect of sports is the media and news part of it. Cooperation and legal rights can be greatly disputed in the area dealing with the media. The person that is the main

"If industry is to be successful in dealing with public opinion . . . it must learn the language of the people, it must consider the study of public opinion as important as any phase of its operations. It must recognize that public opinion can be measured, and utilize the increasingly scientific methods developing today for gauging it"(Ross)

"Politics has come to be considered not only inappropriate in the arena of sports, but actually antithetical to it," Zirin says. "We want so much to see sports solely as an arena of play, not seriousness. But here's the thing, this can cheapen not only the greatness and relevance of sports to us as a society, but also the courage of the athletes" (The Nation). The pursuit of fame, wealth and status can blind the human conscious, which is why it is important for us to encourage athletes to speak their minds. As a nation, we should not silence the athletes, because it is the truly courageous athletes who have the audacity to stand up when it’s not popular. Sports should be used as a platform for a certain kind of politics: militarism,

There are many repercussions that are projected upon both men and women when they enter into a sport that typically isn’t thought of as gender appropriate. Some of those cultural and social stigmatisms may be abandonment by your peers, and friends questions regarding your sexuality, and even in some cases criticism as to how you are living your life. In some cases, it may lead to you not being accepted by either group, theone whose norems you are not following, of as well as the one with whom you are trying to get involved. This paper will address all of these issues and how these seemingly negative situations can, will, and are, leading to growth. It will also discuss how this is a situation where repercussions are