Early Openning on Thanksgiving

Target is one of the largest retailers in the United States. Target wants to be able to give guests better quality products for a cheaper price. They also want to be the one stop shop. Target relies on their team members to keep

Andrew Leonard's "Black Friday: Consumerism Minus Civilization" argues that the Black Friday shopping spree has begun to get out of hand in the previous years. Leonard explains that consumerism is a great thing for America, but showing Americans that it is okay to go crazy when shopping for deals is not the way to approach the buying markets. He mentions a Target advertisement and states that, "The Crazy Target Lady is not a joke. Watch her cannibalize her gingerbread man, or strategize her reverse psychology shopping techniques... she is America. She might be a lunatic, but it's a culturally approved lunacy" (Leonard 166). The author emphasizes how Americans embrace the acts of the target lady as funny and amusing, but during Black Friday shopping, some shoppers will take the night to the extreme like the advertisement does. He does remind us that there is light at the end of the tunnel, by reporting how shoppers are seeing the problems with the night of crazy shopping. I agree with Leonard that there are problems with Black Friday ads, and that consumers are realizing Black Friday shopping is taking away from Thanksgiving.

In his argument, Leonard guessed that Black Friday shopping is degrading to America as a whole. Throughout the article, he states that people should avoid large sprees of retail spending “For the sake of the U.S. economy” (Leonard 165); he insists that voluntarily overbuying causes the country to

There is this particular Target store located at the city of Signal Hill that I really enjoy shopping all the time. I love the nice organization of the store, it has excellent lighting, useful new products to my everyday necessities, and I always find tempting good deals. Throughout the years I have notice some population changes and racial diversity among the residents that shop at target, which I think is very interesting. Around ten years ago, Target used to be different, there was not much variety in clothing, no groceries section, and Black Friday was not as popular as it is today. One interesting fact about Target now days, is that it is the third largest discount store in the world, based on sales. Back when I was younger, I clearly

Target stores are designed to be more attractive than large big-box stores. They have a tendency to have wider aisles, drop ceilings, a more eye-catching presentation of merchandise, and generally cleaner fixtures. Also, Target does not use music in their stores because they strive to deliver a distraction-free shopping environment for their guests. Firearms are not sold or allowed in Target stores which could be a major positive impact (Target Corporation, 2016).

Black Friday is the following Thanksgiving Day in the United States, traditionally the beginning of the Christmas shopping season. Black Friday is not an official holiday, but many workers have the day off as part of the Thanksgiving holiday, this increases the number of potential shoppers. Retailers often decorate for the Christmas and holiday season weeks beforehand. Many retailers open extremely early, with most of the retailers typically opening at 5 A.M. or even earlier. Retailers use Black Friday to kick off the holiday season to use much of their products to go from the red to the black.

Target Corporation is a retail chain specializing in household goods, clothing, food, and accessories at discounted prices. The retail chain’s history started back in 1902 as Goodfellows and in 1910 as The Dayton Company. Initially, the chain specialized in “furnishings, fabrics and decorations for business and other public institutions” (“Target Corporation,” 2016, p. 5). Eventually, Target went public in 1967 and on to acquire Mervyn’s in the 1970s where they became the seventh largest retailer in the United States. Target operates in the United States, where it is headquartered in Minneapolis, Minnesota and as of January 31, 2015 Target employs over 300,000 people. “The company recorded revenues of $72,618 million in the financial year ended January 2015, the operating profit of the company was $4,535 million, [and] the net profit was $2,449 million” (“Target

Historically, the department store affected every facet of social and economic life in America. The rise of the department store from the mid-1850s to the end of the 19th century was a major revolution for business and society. It revolutionized the shopping experience and created an entirely new view of ordinary retail stores. Endless categories of items from jewelry and accessories to home goods and furniture were available to all customers under one roof. Department stores found success in the early years, because they were selling more than just “products.” They were selling an entire experience to the American consumer. Known for their low prices, convenience, experience, and variety, department stores emerged as the iconic establishments of their time. These stores became mainstream institutions in downtown areas. Some department stores, such as Filene’s, even had restaurants and tearooms located inside the building. They had services like photo studios and special events like fashion shows and parades. Macy’s Thanksgiving Day Parade is still a widely popular event today, originating in

Target stores carry clothing, shoes, jewelry, health and beauty products, electronics, compact discs, DVDs, bedding, kitchen supplies, sporting goods, toys, pet supplies, automotive supplies, hardware supplies, and food. They also carry seasonal merchandise such as patio furniture during the summer and Christmas decorations during November and December. Many stores may also have one-hour photo processing, a portrait studio, an optical store, a pharmacy, and a garden center. Stores opened or re-modeled in 2004 or later also include the expanded snack bar that is featured in Target Greatland locations. These generally include a Starbucks Coffee shop, a Pizza Hut Express, and a Taco Bell Express in addition to Target's Food Avenue. It has also been reported that Cold Stone Creamery and Target have signed a deal to test in-store ice cream shops in four stores. The first few Target stores included leased supermarkets in addition to general merchandise, which during the time was a common practice by discount retailers as they attempted to offer a one-stop shopping experience to customers. Douglas Dayton stated in 1967 that "we believe that the discount-grocery store is a necessary ingredient in what we offer the customer. After all, food sales are about 40% of all department store-type merchandise sales, so the two kinds of stores go hand-in-hand and are

It is called Black Friday because it is the shopping day after Thanksgiving. So many people went shopping that there was so many traffic accidents. It was first recorded in 1966 by Earl Apfelbaum. In his ad, he said, "'Philadelphia police department call it Black Friday because it is the Friday after thanksgiving. On Black Friday the stores are always mobbed from open to close. Black Friday crowds get in to violence over who gets what. On 2012 there was a hunting sale the cops had to shoot a shop lifter who dragged a cop into the vehicle.

Thanksgiving is celebrated the third Thursday in the month of November. The following day is called Black Friday, during this event stores and companies dramatically reduce the price of their items. The consumer that is brave enough to face crowds and long lines might save enough money on purchases to make getting up early worth it. The gun industry and accessories broke record sales during this last Black Friday event (Smith, 2017). Alien Gear is one of the newest companies to emerge in the conceal carry holster industry.

Since the 1960s, consumers have been waking up during the early morning hours the day after Thanksgiving to score the lowest prices of the year. Black Friday kicks off the Christmas shopping season, with prices so low people get into physical fights in hopes of grabbing the last item. But has Black Friday ran its course? Many analyst seem to think that Black Friday will have very little importance in the upcoming years, and I would have to agree with them. Although I do believe that the weekend after Thanksgiving will always be a little busier than any other weekend, I believe the urgency consumers feel to wake up at 3 a.m. on Black Friday to snag the best deals will eventually cease to exist.

Target is using a multi-channel marketing strategy to attract consumers who choose to do their Christmas shopping early. Some of the multi-marketing strategies that Target uses are by stocking and displaying some Christmas merchandise in the store before the holiday season even begins. Also, by creating an atmosphere of using different displays and creating a certain mood of happiness during the Christmas season. Target seeks an emotional appeal to the customers. They start advertising Christmas merchandise by sending out emails and direct mailings, offering merchandise for sale to only customers who have certain preferences about shopping early before the holiday begins.

On black friday, people love to run to store to get great deals. Let’s back up to the “great deals” part. Black Friday has prices from 5 percent off, all the way to 35 percent off. Last Christmas deals were 30-40 percent off, and sometimes 50 percent off. So why does Christmas get better deals? Well, stores want to get rid of extra stock to make room for more. Lower prices mean people will buy more, because they can save money. Stores also know there are people who forgot to buy presents, so the saturday before Christmas, they are busy little

People may get caught up in the excitement of the day, and that can help them to spend even more money. While waiting in line, customers at the front of the line seem to be excited and happy. However, at the end of the line, customers appear to be more frustrated and anxious. Some consumers plan their Black Friday shopping trips weeks in advance. There are many websites available for people to view Black Friday advertisements online, before they are supposed to be released to the public. Walmart has tried year after year for the advertisements not to be leaked, but they usually end up on these websites before they are supposed to (4 Years Strong: Walmart Sends Another Cease & Desist, 2011). Stores may not want to have their advertisements released early for a couple of reasons. First, consumers having the ability to research products and having too much time to explore all of their options may mean that consumers will not make as many spontaneous purchases on Black Friday. They also do not want to have their competition see their deals, and then have them beat their prices. Having the advertisements earlier though means consumers are able to plan what stores they want to go to, which may lead to less chaos on the actual day. People are motivated by saving money on Black Friday. Some consumers may even see it as a competition. For some, because there is only a limited selection available for many of the items that are