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Eastern And Western Model: Analysis Of Western And Eastern Model

Decent Essays

According to the study of Hamel and Prahalad (1989), they highlighted six elements of Western and Eastern model that showed in Table 1. Firstly, Hamel and Prahalad (1989) has criticized that the strategy fit and generic strategy is not enough for a success organisation to sustain their competitive advantage because it just focuses the standardised procedure that fit between existing resources and current opportunities based on its financial objectives. The strategies just focus on current resources and rivalry rather than build new potential competitive advantage and it may not long last due to global business change constantly. Conversely, Eastern model such as strategy intent that able to build new resources and capabilities to create and …show more content…

Hamel and Prahalad (1990) defined core competency as an outcome of capable to attune the technologies, skills and work activity with knowledge based. Core competencies are organisation’s key abilities that make it different from others, do better than its rivals and not easily imitated by rivals. According to the research by Agha, Alrubaiee and Jamhour (2012), the study showed that core competency is important for an organisation and it has positive influence on competitive advantage and firm performance. Core competency is such a key element in reinforcing the competitive advantage (Bani-Hani and AlHawary, 2009). Therefore, it can improve competitive advantage and firm performance. Hamel and Prahalad (1990) indicated that core competencies developed by knowledge based of skills or experiences rather than resources or financial capital. Thus, it also can be said that it is developed by mindset of managers and well in utilizing skills and technologies that able to provide a particular benefit to customers by the end products and it also named as core products (Faiz, 2014). Unfortunately, if organisation has no possessed greater technical capabilities such as western company like Eastern companies, they cannot build better core competencies as well (Hamel and Prahalad,

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