Eastman Kodak

The problem in this case is concerned with Eastman Kodak losing its market share in film products to lower-priced economy brands. Over the last five years, in addition to being brand-aware, customers have also become price-conscious. This has resulted in the fast paced growth of lower priced segments in which Kodak has no presence.

1. How would you classify Forest Hill Paper Company in terms of size and ownership?

In December 2006, Bob Prescott, the controller for the Blue Ridge Mill, was considering the addition of a new on-site longwood woodyard. Two primary benefits for this new addition include eliminating the need to purchase shortwood from an outside supplier and creating an opportunity to sell shortwood on the open market. Also, the new woodward would reduce operating costs and increase revenues. Blue Ridge Mill currently purchased

From its humble beginnings as a single store in 1962, Kohl’s has quickly become one of the nation’s largest retailers. Based and headquartered in Menomonee Falls, Wisconsin, Kohl 's is a family-focused, value-oriented, specialty department store offering quality exclusive and national brand merchandise to the customer in an environment that is convenient, friendly and exciting. Currently, Kohl 's operates stores and distribution centers in 49 states. Every year, we continue to build new stores and remodel existing locations to create an inspiring shopping experience. (Kohl’s Corporation, 2013, Press Room).

George Eastman invented roll film and an easy to operate camera that made photography easier for anyone to experience photography. He founded the Eastman Kodak Company to manufacture cameras and photographic supplies, making the art of photography available to the masses. This talks about his life and how he came about the inventions that made photography easier for people to use and produce their own photographs.

Second, the customers switching costs was small. Members were likely to drop out anytime they like or renew membership. According to statistics, about 30% of members dropped out after a year and 70% members renew their yearly subscription every year. Because of this situation, the competition between the exiting competitors had become more intense. As noted before, the company should provide diverse products and addition of new programs to get back members.

Kodak is known for providing the quality services, innovative products offering the best quality to customers. It developed competitive advantages and satisfied its customers during many years. Kodak has evolved different strategies in the field of traditional photography where it brought innovations and modification. Kodak has a successful history in the industry. According to the case study, the main reason behind the success of Kodak in the industry is its quality.

Within the Economy brands, ScotchColor is priced lower than Funtime ($2.69 versus $2.79. see Appendix C for retail price calculation of Funtime) making

The Kodak Company was undisputed in the photo industry until Fujifilm, a Japanese company, was established in 1934.  Since its inception Fujifilm has become a leader in motion picture photography, audio and videotape and the floppy disc industries.   The company also boasts products such as still cameras, camcorders, photofinishing equipment, paper and chemicals, imaging and information products for the office and health care markets.

It is considered that photography only became widely available to the public when the Kodak Eastman Company introduced the box shaped Brownie Camera in 1900. (Baker, n.p.) Its features became more refined since its original placing on the market; one of the reasons why it has become considered the birth of public photography is because of the processing. Using a similar image capture system, the brownie exposed the light to a 120mm roll of film, which could be wound round, meaning six photographs could be taken before the slides needed removing. The first Brownie used a six-exposure cartridge that Kodak processed for the photographer. (Kodak.com, n.d.) Realistically, the armature photographers did not need to understand darkroom processes,

However we feel that this strategy also has several weaknesses. Compared to the first option presented by the VP of Advertising, we would still need to advertise that our product is coming down in price. If we don’t advertise, the consumer is still going to be drawn to our competitors because they will remain unaware of the new parity in pricing. Also, if we

Two potential solutions were proposed at the Marketing and Operations Council meeting. Rita Sanchez, the sales lead, suggests a reduction in the price of current products by 40-50% or introducing a new lower-market brand reaching value consumers in order to quickly sell the excess inventory. Jim Hargrove, the Marketing Directory, strongly disagreed with either scenario arguing they would permanently tarnish the brand’s premium quality image. A fourth alternative could be to introduce a new premium line while dropping the price of the Gold line to maintain brand image.

Since the demand for the brand has traditionally outstripped supply, the company can easily and without loss charge a premium from its customers. As mentioned the company sells its products at a 100% markup and which in turn translate into increased revenues.

He started his business of photography in 1881, advertising dry photographic plates. He moved on to patenting his film in 1884, and then in 1889 he patented a roll film. He introduced his first camera, the Kodak camera (shown in picture two) in 1888 (Carlisle 247.) This is when the magic and joy of photography first began. “He called it a Kodak because he liked the strength of the letter K and reckoned it was a word that would be pronounced the same in every language,” (Buckland and Lefer 250). In 1889, Eastman fit his Kodak cameras with transparent nitrocellulose film. This was a major breakthrough in the photography industry because it allowed easier processing and developing of a photo (Buckland and Lefer 250).

* Marketing- Kodak is the world’s foremost imaging innovator. Its reputation in the film printing business is dominant. Introducing a new line of cost efficient printer ink will be effective and popular. Kodak’s target market will include anyone with a household printer. Kodak’s goal will focus