17, No. 1, pp. 20–38, 1999 © 1999 Elsevier Science Ltd. All rights reserved Printed in Great Britain S0263-2373(98)00059-0 0263-2373/99 $19.00 0.00 Case Study easyJet’s $500 Million Gamble DON SULL, London Business School, and Commentators, Constantinos Markides, Walter Kuemmerle, Luis Cabral. This Case Study details the rapid growth of easyJet which started operations in November 1995 from London’s Luton airport. In two years, it was widely regarded as the model low-cost European airline and
EasyJet is one of Europe’s most successful low-cost airline that flies on over 600 routes across 30 countries (Marketline 2014). Regarding the business model of EasyJet, their first implementation related to knowledge management strategy was based on paperless office concept, it implies to use the document management tool Keyfile to record management functionality and basic workflow. Besides it integrate KM repository and support the system with effective training (Goodson 2005). In 2002-2003 EasyJet
I.INTRODUCTIONThis report outlines the analysis of two low-cost airlines performance in Europe, namely easyJet PLC and Ryanair Hldgs during their financial year between 2006 and 2008. It examines the companies' portfolio, future prospects and competitors to analyse the threats and opportunities facing their business. In conclusion, there is a recommendation whether to invest on easyJet and/or Ryanair's shares. II.FINANCIAL AND NON-FINANCIAL RATIO ANALYSISIn terms of the completed financial analysis
Selecting an Approach for a Qualitative Research Plan Creswell (2013) contends that “we need to identify our approach to qualitative inquiry in order to present it as a sophisticated study, to offer it as a specific type so that reviewers can properly assess it, and…to offer some way of organizing ideas that can be grounded in the scholarly literature of qualitative research” (p. 69). Although I believe all three arguments cited by the author are important, this week’s readings and discussion emphasized
Processes of a case study methodology for postgraduate research in marketing Chad Perry Processes of a case study methodology 7 85 U n ive rsi ty of Sou the r n Q ueensl a nd, Toowoomba , A ust r a l i a Introduction C a s e s t u d i e s a re f a m i l i a r t o m a rke t i n g e d u c a t o r s a n d t h e i r s t u d e n t s a s a teaching device. For example, the Harvard Business School’s cases are widely used to allow students to be emotionally involved and le ar n action-related
methods that can be used to support children/ young people and their families where abuse is suspected or confirmed. M3 Assess strategies and methods used to minimize the harm to children, young people and their families where abuse is confirmed. Case study: Paul is 10 years old. His teachers that he might be suffering from abuse at home have reported it to the Local authority. He will be starting secondary school in a month’s time. The local authority is due to put him in care temporarily whilst investigations
of three learning methods in the teaching of strategic management; the case method, simulation and action learning, in the form of a consultancy project. A survey of course members ' perceptions of learning
within the field of supply chain management (Näslund 2002). In fact, these studies are so rare that they almost constitute the “White Space” of research in the field (Frankel and Näslund 2005). One reason for this reluctance to adopt AR can be attributed to the lack of rigor in some of the previously published works. Alvesson (1996, p.456) wrote “…much qualitative research is as superficial as questionnaire studies.” Case research has, unfortunately, been used as an excuse for “industrial tourism”—visiting
Environmental factors influencing the internationalisation of a new venture in the German pork industry: A case study By George ten Kate University of Groningen Faculty of Economics and Business June 2012 Gerbrand Bakkerstraat 51 9713 HC Groningen (06)58967820 sjorstenkate@hotmail.nl Student number 1565095 Abstract This paper offers exploratory insights into the ways in which environmental factors influence the internationalisation of a new low-technology firm
CHAPTER 1 INTRODUCTION 1.1: Study Background The population aging, in other words, the greying of the population is major concern all over the world. Many factors are leading to population aging, namely, unwillingness to marry, late marriage, fertility control, low birth rate and longer life span. All these factors are also related to developing status of the country. The more the country is developing, the more the factors have stronger effect on aging population and the age population