easyJet Business Model Analysis BMAN72801 EasyJet’s Business Model Analysis Table of Contents Executive Summary................................................................................................................................. 1 1. The Business Model of EasyJet ........................................................................................................... 2 1.1 Theory ............................................................................................…

|EasyJet-A ‘No Frills’ Airline | |Report | |Md. Nazmul Hasan | | Executive Summary: EasyJet is the leading in UK and fourth largest airline in Europe. The Report is intended to identify following key points; • The competitive strategy EasyJet used in order to achieve current…

2.1 Strategy EasyJet has adopted its business model from Southwest Airlines from the United states. It is adapted to the European market trough further cost-cutting measures. Important points in this business model are high aircraft utilization, short times on airport, charging for not needed extras and put much efforts in keeping the operating costs low. The key words in the strategy of Easy jet are “low price and no frill” based on Porter’s generic strategies (2.1.1) (appendix XX). This states…

EasyJet EasyJet has become the European leader in a no frills frenzy for low cost, cheap air travel. This market however has since the mid nineties gone from strength to strength and we have witnessed the arrival of a number of low cost airline companies which cater for the no frills approach. In Europe the top two competitors in this market are EasyJet and Ryan Air which serve their customers from London Luton and Dublin respectively. They offer a differentiated product compared with…

The Web 's Favorite Airline 1. COMPANY OVERVIEW EasyJet was lunched in November 1995 with a fleet of two Boeing 737-300 aircraft flying from London to Glasgow and Scotland. Its mission was to offer low-cost airline service to the masses. This was successfully achieved by offering customers low fares with its no frill flights and adopting an efficiency-driven operational model; high brand awareness, maintaining a high level of customer satisfaction making it one of the leading low-cost airlines…

The essay will firstly introduce the organisation easyJet. Secondly the essay will explain about how easyJet uses its operation strategies and its competitive priorities. Finally the essay will discuss the most important operation decision and explain it further in detail. easyJet is a well known low-cost airline which operates in several European countries and has been founded by serial entrepreneur Sir Stelios Haji-Ioannou in 1995. easyJet undertook intensive research of a United States owned low-cost…

we will get information about EasyJet from the textbook and the Internet. Secondly, we will do the SWOT analysis and find out the reasons for EasyJet’s success by making marketing mix. Thirdly, with all the information, we use them to answer 5 questions about the case-study in the text-book. Finally, we apply these experiences to our job in the future. TABLE CONTENT ABSTRACT i TABLE CONTENT ii PICTURE CONTENT v ACKNOWLEDGEMENT vi INTRODUCTION vii 1. EasyJet company 1 1.1 History.…

Impacts of Tourism and Travel, Transport and Logistics EasyJet TABLE OF CONTENTS Introduction 3 Background 3 External Impacts 5 Political and Legal impacts 5 Economical impacts 6 Sociocultural impacts 7 Technological impacts 8 Environmental impacts 9 Other impacts 10 Staffing and recruiting 10 Branding 11 Competitors and competitive advantage 11 Future expansion 12 Conclusion 13 Recommendations: 15 References 16 Introduction Nowadays aviation is a big…

MARKETING RESEARH PROJECT Name: Doğancan Yüksel School Number: 110131060 EasyJet Introduction The Airline market’s success or future lies through marketing because this sector is in competition with other modes of transportation such as bus, high-speed train. Also, the product that airlines serve is a somewhat typical service. Therefore, it has to be differentiated with marketing processes. All in all, marketing is one of the most elements…

Introduction EasyJet plc is a low-cost passenger airline what conducts it’s operations throughout the United Kingdom and mainland Europe. Bloomberg. (2016) Easyjet Plc. [Online] [31st October 2016] http://www.bloomberg.com/profiles/companies/EZJ:LN-easyjet-plc The main strategy of Easyjet is to be Europe’s preferred short-haul airline, delivering market-leading returns. Easyjet Corporate. (2015) Annual report and accounts 2015. [Online] [31st October 2016] http://corporate.easyjet.com/~/med…