Easyjet Is A British Airline Based At London Luton Airport

With the BCG Matric analysis, we can argue that Easy Jet enjoys a viable competitive position because of its actual market growth. However, its prices have been compared with those of rival firms. This has clarified that Easy Jet emphasizes on being a low-cost carrier with no surplus in-flight services. Writers such as Quelch & Deshpande (2004, p. 71) argue that the Boston Consulting Group growth/share matrix has offered an opportunity to establish the market share of Easy Jet and the company's growth rate. In the context of the company's low cost market, it is clear that the market is still are still increasing. In addition, with the current fleet volume of 80 aircrafts, Easy Jet can serve 160 routes across Europe. Industry experts have associated such massive penetration with the rise in numbers of passengers and a relative rise in market share. Consequently, it is clear that the company has become a star. Nevertheless, Easy Jet must expand its market share for it to transform into a source of income after the decline of the market's growth rate. With respect to the company's Boston Consulting Group growth/share matrix analysis, we can claim that the cash flow of Easy Jet from operating activities have declined as well as the annual finances. Nevertheless, the acquiring firm's cash flow statement is the main area of focus (Butler &

operating profit reached $396.7 million in FY2012, an increase of 47.6% over FY2011. Also, the net

One of the primary financial results is the increase in net income from fiscal year 2014 to fiscal year 2015. The percentage increased 2% from $337.6 million to $344.2 million, which may be accounted for by a liquidation of assets, due to the sale of the plane as well as an increase in sales. This change is verified and observed by seeing that, according to the Executive Summary, net sales also increased 10% from $6,213.2 million to $6,814 million. This was primarily due to store expansion and same store sales.

The company mostly focuses on direct selling as a key part of controlling cost. It has the company’s URL painted on both sides of the Jets in its trademark orange. Easy Jet bases its idea on the principle that the determining factor in air transport is price elasticity. Initially, airlines operated on the assumption that the number of passengers grows in line with the economy and cutting of conveyance fees will result to reduced revenue. Easy Jet operates on 125 routes from 39 European airports. Its main airports are Luton, Liverpool, Geneva, and Amsterdam and were operating 72 aircrafts by November 2003 (Easy Jet Airline Company).

Revenue for 2015 was $1,692,292 versus to $89,803 for 2014 and operating expenses for 2015 was $11,639,430 versus $6,900,310 for 2014. 2015 Net loss for 2015 was $12,069,466 versus $17,576,576 for 2014.

Sales for 2015 were $48.7 billion, an increase of 4.7% (2015 sales-2014 sales)/2014 sales) compared to the last year. Food cost inflation was 3.7% which was improved from last year. In the graph, acquisitions helped to get 0.6% more to sales. Gross profit was $8.6 billion, an increase of 4.5% compared to 2014 year.

There are notable items mentioned on the income statement as well. The first is the growth in revenues, which increased from $2,700,800 to $3,262,400. Once the cost of revenue was subtracted from the total, the gross profit was $2,819,400 for 2010. To distill the differences in before-tax profit, the firm’s cost structure must be analyzed. The gross

This report illustrates an in-depth look of easyJet and will also discuss an analytic research that was made to demonstrate aspects of the history of the airline, along with the marketing strategy and brand strategy used and implemented by the low-budget airline. The strengths, weaknesses, opportunities and threats, known as SWOT analysis, will also be illustrated along with the external environment better known as PEST analysis which consists of the political, environmental, social/cultural and technology factors of easyJet. In addition an analysis of the competitive market environment of easyJet will be shown, which includes an overview of easyJet’s main competitors and the nature of business in which they operate

EasyJet EasyJet has become the European leader in a no frills frenzy for low cost, cheap air travel. This market however has since the mid nineties gone from strength to strength and we have witnessed the arrival of a number of low cost airline companies which cater for the no frills approach. In Europe the top two competitors in this market are EasyJet and Ryan Air which serve their customers from London Luton and Dublin respectively. They offer a differentiated product compared with the major traditional airlines and the key to their success has been

The Net Profit Margin in 2012 was 10.5% while in 2013 it was 66.6%. This increase in the Net Profit Margin can be attributed to the increase in net profits after taxes despite the fact that there was a slight decrease in revenues.

There is no significant increase or deduction in terms of financial performance. There is a slightly downturn showing in the franchising sales revenue from 5.19bn to 5.08bn contributed by almost the same amount of outlets. Basic earnings per share have increased from 21.78c to 23.75c whilst a decrease of 2c in dividend per share compared with 2010.

Southwest Airlines is a company that is known for its low ticket prices and profitability despite the highly risky industry in which it operates. This essay examines the cost behavior, cost volume profit (CVP), activity based costing (ABC), budgeting process, costing and decision making policies of the firm. The essay will discuss how the airline integrates these concepts in its daily operations.

The essay will firstly introduce the organisation easyJet. Secondly the essay will explain about how easyJet uses its operation strategies and its competitive priorities. Finally the essay will discuss the most important operation decision and explain it further in detail. easyJet is a well known low-cost airline which operates in several European countries and has been founded by serial entrepreneur Sir Stelios Haji-Ioannou in 1995. easyJet undertook intensive research of a United States owned low-cost airline ‘Southwest Airline’. Most of the concepts for easyJet were adopted from Southwest airline; however easyJet added its own touch which reduced operating costs even further. EasyJet was strategically located at London's Luton airport.

Firstly, it’s cost base. The low priced industry is highly competitive with various brands contending for the same customer base, which has led to price battles and other actions that makes it challenging for EasyJet to keep up due to concern over cost involved in trying to cut fares further or offering any luxury. Secondly, Easy jet stays away from big airports like London Heathrow airport to cut down cost of landing. However, this makes customers who live nearby the airports uncomfortable, since time and money are wasted to travel to easy jet landing airports. Lastly, due to fluctuations in the Middle East, impact of increased oil prices, cost of production is increased and this eliminates profit margin therefore customers have to pay more.

Review of Ryanair’s and British Airway’s current financial situation ........................................................ 2 Liquidity ..................................................................................................................................................... 2 Performance and earning .......................................................................................................................... 3 Solvency..................................................................................................................................................... 3