Easyjet Market Analysis

The airline industry has long attempted to segment the air travel market in order to effectively target its constituents. The classic airline model consists of First Class, Business Class and Economy, and the demographics that make up the classes have both similarities and differences to the other classes. For instance there may be similarities between business class travellers on a particular flight, but they will not all be travelling for the same reason. An almost-universal characteristic of air travel is that customers do not fly for the sake of flying; the destination is the important element and the travel is a by-product, a means-to-an-end that involves the necessity of an aircraft that gets the customer from point A to point B.

easyJet Business Model Analysis BMAN72801 EasyJet’s Business Model Analysis Table of Contents Executive Summary................................................................................................................................. 1 1. The Business Model of EasyJet ........................................................................................................... 2 1.1 Theory ........................................................................................................................................... 2 1.2 Easyjet’s Business Development ................................................................................................... 2 1.3 EasyJet’s Current Business Easyjet’s critical success factor is built around its leading market position in European convenient airports, low fares, and exceptional customer orientated services. However, the successful growth of EasyJet has brought it into direct competition with Legacy Carriers and similar Low Cost Airlines. This Report has been divided into three sections, the first section analyses the business model using

CONTENTS PAGE 1. – Introduction_________________________p. 3 2. – Application__________________________p. 4 2.1. - Easy Jet profile__________________p. 4 2.2. - PESTEL Analysis__________________p. 4 2.3. - Porters Five Forces________________p. 5 2.4. – SWOT__________________________p. 7 3.0. - The Challenge_______________________p. 7 4.0. – Recommendation____________________p. 8 5.0. – References_________________________p. 8 1. - INTRODUCTION According to Boddy (2008), management refers to the process of bringing together individuals with

It is important to examine Easyjet’s strategy due to the changing financial climate in the UK and Europe such as the 2008/9 recession and Brexit.

The Organizational Lifecycle of easyJet Few appreciated just how far we could and would go, back in 1995, when Stelios first had the idea to create a customer focused brand that would revolutionise the concept of stepping on an aircraft. -- easyJet History, 2012 Introduction Many larger organizations have already achieved a

Executive Summary: This report illustrates an in-depth look of easyJet and will also discuss an analytic research that was made to demonstrate aspects of the history of the airline, along with the marketing strategy and brand strategy used and implemented by the low-budget airline. The strengths, weaknesses, opportunities and threats, known as SWOT analysis, will also be illustrated along with the external environment better known as PEST analysis which consists of the political, environmental, social/cultural and technology factors of easyJet. In addition an analysis of the competitive market environment of easyJet will be shown, which includes an overview of easyJet’s main competitors and the nature of business in which they operate

By reducing turnaround times to 30 minutes and below easyJet can achieve extra rotations on high frequency routes and maximise utilisation of its growing fleet. (See appendix Fig. 5). 'UK budget airline EasyJet PLC could announce a decision on its long-awaited order for 120 new planes by the end of this month, with both Boeing Co and rival Airbus still in the running, the German business daily Handelsblatt reported, citing various sources.,

A recent trend is business goals and strategic planning is established to satisfy company’s long-term requirements. Jackson (1975) claims that planning tried to decide a systematic decision making to influence all the factors in which success or failure would be affected. Also, compared with marketing planning, strategic planning puts more attention on overall and long-term objectives, such as organizational direction, framework, orientation, which need systematically decision. According to Mintzberg (1994), strategic planning is more about strategic programming than strategic thinking. Managers should comprehend the diversity of strategic thinking and planning, focusing more on the process of strategy development hence. And easyJet, who

Political, legal and social factors impacting LLC and IAG The following report will consist of some of the social, political and legal factors that could potentially affect Leeds City College and International Airlines Group as a business. I will also go over which factors are having the most significant impact on

Executive summary Virgin Atlantic Airways is a British company that specializes in Air transport. The company was introduced in 1984. Marketing concepts identifies and defines the target markets. A company can identify and define a target market using the techniques like market segmentation. The marketing team should be able to evaluate

Evaluation Strategic Position Easy jet PLC overall competitive position by applying Boston Consulting Group growth/share matrix analysis With the BCG Matric analysis, we can argue that Easy Jet enjoys a viable competitive position because of its actual market growth. However, its prices have been compared with those of rival firms. This has clarified that Easy Jet emphasizes on being a low-cost carrier with no surplus in-flight services. Writers such as Quelch & Deshpande (2004, p. 71) argue that the Boston Consulting Group growth/share matrix has offered an opportunity to establish the market share of Easy Jet and the company's growth rate. In the context of the company's low cost market, it is clear that the market is still are still increasing. In addition, with the current fleet volume of 80 aircrafts, Easy Jet can serve 160 routes across Europe. Industry experts have associated such massive penetration with the rise in numbers of passengers and a relative rise in market share. Consequently, it is clear that the company has become a star. Nevertheless, Easy Jet must expand its market share for it to transform into a source of income after the decline of the market's growth rate. With respect to the company's Boston Consulting Group growth/share matrix analysis, we can claim that the cash flow of Easy Jet from operating activities have declined as well as the annual finances. Nevertheless, the acquiring firm's cash flow statement is the main area of focus (Butler &

The essay will firstly introduce the organisation easyJet. Secondly the essay will explain about how easyJet uses its operation strategies and its competitive priorities. Finally the essay will discuss the most important operation decision and explain it further in detail. easyJet is a well known low-cost airline which operates in

easyJet plc TABLE OF CONTENTS TABLE OF CONTENTS Company Overview..............................................................................................3 Key Facts...............................................................................................................3 SWOT Analysis.....................................................................................................4 easyJet plc © MarketLine Page 2 easyJet plc Company Overview COMPANY OVERVIEW easyJet plc (easyJet or the easyJet is the third largest carrier in Portugal with a market share of around 13% and is also the second carrier in Lisbon Portela airport. easyJet's strong position in the key aviation markets of Europe supports the company in delivering

• The economy class • The premium economy class • The upper class Within the category of services, it applies to different types of customers such as family, solo travellers and business travellers, the key focus of this report is on the upper-class service for business travellers and how it influences business travellers to purchase a flight package from them instead of using their competitors Jet airways, British Airways or Emirates. We can discover the decision-making process and how it operates but it’s important to understand the marketing strategy behind the company that makes it very successful and attracts more business travellers to fly with them.

1 INTRODUCTION The aim of this report is to carry out a strategic analysis of Ryanair. This will involve investigating the organisation’s external environment, to identify opportunities and threats it might face, and its strategic capability, to isolate key strengths and any weaknesses that need dealing with. Finally, a SWOT analysis will be carried out to assess the extent to which Ryanair’s strategies are suitable to what is happening in its task environment.