Ebay Case Analysis

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eBay: Dominance in the On-line Industry eBay is The World’s Online Marketplace®. Founded in 1995, eBay created a powerful platform for the sale of goods and services by a passionate community of individuals and businesses. On any given day, there are millions of items across thousands of categories for sale on eBay and its subsidiaries, half.com and shopping.com, to name a few (“eBay Inc Outlines Global Business Strategy”, 2000.) Retrieved October 31, 2008 from http://investor.ebay.com). eBay enables trade on a local, national, and international basis with customized sites in markets around the world. eBay is leading the way in Internet auctions over competitors, Amazon.com and Yahoo.com. The Internet brings together a larger number of…show more content…
eBay should keep a close eye on threats to their company and do what they can to make them opportunities for change.

Conclusion By implementing their business model, eBay employed three main tactics. First, they looked to build strategic partnerships, such as PayPal and Half.com. Second, they looked for customer feedback to constantly make changes and improvements. Finally, they monitored of their internal and external environments for possible opportunities. By initiating all of these tactics, eBay is able to adapt to the changing ways while keeping their customers satisfied. To be successful eBay must continue to mold and change their business model to satisfy customers and keep the level of quality they employ to the highest degree possible. If eBay is able to work these ideas into their everyday business life, they will continue to be successful. Furthermore, eBay must continue to improve its level of service, strengthen community trust and safety, increase system reliability, enhance website features and functionality, and broaden the company’s trading platform by growing existing product categories and promoting new product categories in order to cope with competitive pressures and maintain its existing customers and attract new ones. Finally, they can expand their market to the growing population of older generations by making their websites more attractive by catering to

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