Ebay

2698 WordsSep 28, 200811 Pages
Table of Contents 1. Company Description 2. Question 2.1 What is competition like in the online auction industry? How strong are the competitive pressures confronting eBay and other online auction firms? 2.2 What forces are operating in the online auction macro-environment that has the power to alter the nature and structure in the online auction industry? 2.3 What does a strategic group map reveal about the positions of the major players in the online auction industry? Is eBay in a good position on the map? Why or why not? Who are the closest competitors? 2.4 What do you see as the key success factors for firms in the online auction industry? 2.5 What does a SWOT analysis reveal about eBay’s situation? Just how attractive is…show more content…
The online auction environment influences greatly in various ways. First, online auction makes people’s life convenient. For example, people can buy and sell a large number of products anytime, anywhere they want even when they are busy in online auction. It does not matter what people do or where they live. Second, globalization is one the biggest forces. The online auction operates globally in the world. In addition to its original U.S. Web site, eBay has established localized Web sites in over thirty countries. Because of Internet, people can communicate with each other, regardless of places where they live. It is enable everyone to do global purchases individually. Finally, cost effective advantage can be operated in the online auction. Many consumers tend to seek the products are services as cheap as possible. In auction, sometimes, people can buy products cheaper than usual price because the products include used or damaged one. In fact, many students look for the textbooks that are cheaper in online auction, compared with several companies. 2.3 What does a strategic group map reveal about the positions of the major players in the online auction industry? Is eBay in a good position on the map? Why or why not? Who are the closest competitors? The strategic group map about the online auction industry is occupied a large part by eBay. In reputation or brand

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