Ebay: Facing The Global Challenge Essay

There are many major competitors for EBay. Of the many companies that are in the same industry which are at the top of the Hoovers in depth list is Amazon, Google, Overstock.com, Walmart.com, HSN and the list goes on. The industry that these companies are in is a multibillion dollar industry. All these companies know that the consumer is their main concern. The consumer will always have a these companies doing all they can so that they stay on top.[6]

The advent of Internet has allowed companies to offer their goods and services throughout the world. Not only has the Internet opened up the floodgates of International marketing, it has also brought with it many other challenges such as cultural, political, and geo-economics challenges. In order to be successful in these global markets, companies must be very diligent in handling these challenges.

Amazon and Ebay are two well-known brands of online shopping sites. They have evolved and grown from small firms to the giants of e-commerce today. In this essay, a comparison would be made between the two firms.

Connected strengths decide eBays force of rivalry and henceforth the productivity and engaging quality of

EBay is an American transnational corporation that utilizes an online interface to transmit its business globally. To become a transnational corporation your business must facilitate its operations in more than one country. EBay hosts an online marketplace where consumers and merchants can trade new and used goods for discounted prices. EBay has made it easier to shop from other countries through the process of deterritorialization. The website is also a good example of globalizing culture; which will be discussed later in the paper. EBay has not only transformed the online marketplace, but has been especially successful doing so. In an interview conducted with Entrepreneur.com, a former Fortune 500 company IT consultant stated that, “EBay became a $10 billion company selling something used cheaper than new,” (Girard, 2011.) This emphasizes how successful this business has become and what the future may hold for EBay as well as companies alike.

Strategic recomendation on International Commercial Strategy for E-Bay: “Alliance, Acquisition or Abandon Strategy” (use QSPM to select strategy) 20%

According to Katawetawaraks & Wang(2011) online shopping has facilitated the presence of many foreign companies looking to boost their brand visibility . Locally, buyers have easy access on information and products that may not be physically available in their home countries(Oreku, Mtenzi, & Ali, 2013).Unlike conventional stores, online shops are open 24 hours a day throughout the year(Gong, Stump, & Maddox, 2013). Moreover, consumers from the comfort of their homes can log in at any time throughout the world and buy products and services at their convenience. On the other hand, online retailers who do not have physical presence can gain local and international exposure whilst reducing transactional costs(Laohapensang, 2009).

Ebay is short for Echo Bay, which was the name for his consulting firm at the time is the Online Marketplace for the world. A company that deals with sale and goods and they are passionate about their service that they provide. There are millions of buyers and seller that visit eBay every day, Businesses and individuals.

Read the case carefully and answer the following questions: 1.Till 2005, eBay EachNet was the leader in the Chinese e-commerce market, controlling more than half of it. But eBay EachNet soon lost its market leadership position to Taobao.com (Taobao). In this context, analyze the reasons that can be attributed to Taobao’s edge over eBay. 2.a. To enable people to trade with each other, Pierre Omidyar created a marketplace in September 1995 which was later called eBay. By mid 1997, eBay received one million page hits per

A short year before Amazon was incorporated; eBay (EBAY) was established as a powerhouse internet sales service, garnering success because of the rapidly expanding dot com era. Considered to be one of Amazon 's largest competitor 's, eBay is a similar B2C sales service, offering a unique, but debatably negative, addition to the business. While it can be easily confused for a company that sells items, eBay acts more as a meeting place where sellers can sell to others; like Amazon. Also similar to Amazon, eBay advertises and sells things at a much cheaper price than the brick-and-mortar stores consumers usually purchase items at. One of eBay 's largest downfalls is the bidding service they use. It has remained

Electronic commerce has been there for a long time now, and it is a practice that is practiced by peoples from Germany, France, and the US on a daily basis. Since its inception around 40 years ago, e-commerce has continued to grow as innovations, technologies and a lot of business reverting to the use of the e-commerce. The aspect of buying and selling of goods in the early 1960s was sluggish with the traditional way of mailing of documents being replaced with the Electronic Data Interchange (EDI), which would later pave a way to the electronic commerce. After the e-commerce, however, the practice was not more reliable as it still had many challenges (Tsolis, 2009). For instance, it was not easy for buyers to see products from the comfort of their homes and more so, the methods of accessing the information were limited.

Conducting business online using the internet has continued to experience significant growth over the last two decades. According to the Internet World Stats (2014) the number of worldwide internet users has grown from an estimated 16 million users in 1995 to 2.9 billion users in 2014. This world of interconnectivity has provided a way for people all around the world to communicate with one another in a real time format. The internet has removed the distance between governments, industries, businesses and individuals. This interconnectivity is helping to establish the foundation for a globalized community.

A steady increase in the popularity of online sales has caused a major push towards e-commerce in the retail industry.

The market eBay takes place in is primarily the Internet market. Around 1995 the Internet market was just beginning. “there will be more than 500 million users by 2003 and a rapid increase in e- commerce turnover, rising from US$500 billion worldwide in 2001 to more than US$3 trillion in 2004” (Fichter, 2003) EBay was a pioneer in Internet market until competitors such as Amazon and Wal-Mart began to sell products online as well. “Online marketing is now the fastest-growing form of marketing” (Armstrong, 2013). The difference between eBay and its

During the starting years of eBay, Pierre Omidyar adopted a very simple approach into selling, which is, “there is always a market for any product that you are selling, the only challenge is in finding that right target market.”