Ebay: Facing The Global Challenge Essay

Analyzing Five Forces of Competition Connected strengths decide eBays force of rivalry and henceforth the productivity and engaging quality of

Electronic commerce (e-commerce) over the Internet is the fastest growing method for consumers to conduct business. Less than ten years old and it already has radically altered the potential to economic activities and the social environment. There are nearly 200 million Internet users worldwide currently. Of these 200 million users, roughly 40 percent reside in the United States (Styliano, A., Robbins, S. & Jackson, P., 2003). E-commerce currently affects large sectors such as communications, banking and the retail industry. E-commerce has also had an effect on the education, health and government (Wyckoff, A., & Colecchia A., 1999). It is predicted that commerce on the Internet could total tens of billions of dollars by the turn of the

The advent of Internet has allowed companies to offer their goods and services throughout the world. Not only has the Internet opened up the floodgates of International marketing, it has also brought with it many other challenges such as cultural, political, and geo-economics challenges. In order to be successful in these global markets, companies must be very diligent in handling these challenges.

eBay first entered the Chinese market in 2002 by acquiring a 33% stake in its local counterpart, EachNet, followed by a full acquisition a year later in 2003. Critically assess eBay.s choice of market entry strategy for China (use Key Country Matrix), listing both the advantages and disadvantages of its

Ebay is short for Echo Bay, which was the name for his consulting firm at the time is the Online Marketplace for the world. A company that deals with sale and goods and they are passionate about their service that they provide. There are millions of buyers and seller that visit eBay every day, Businesses and individuals.

EBay is an American transnational corporation that utilizes an online interface to transmit its business globally. To become a transnational corporation your business must facilitate its operations in more than one country. EBay hosts an online marketplace where consumers and merchants can trade new and used goods for discounted prices. EBay has made it easier to shop from other countries through the process of deterritorialization. The website is also a good example of globalizing culture; which will be discussed later in the paper. EBay has not only transformed the online marketplace, but has been especially successful doing so. In an interview conducted with Entrepreneur.com, a former Fortune 500 company IT consultant stated that, “EBay became a $10 billion company selling something used cheaper than new,” (Girard, 2011.) This emphasizes how successful this business has become and what the future may hold for EBay as well as companies alike.

The website eBay is the perfect shopping destination for people who don’t like to leave the comfort of their comfy couch, and for people who enjoy taking advantage of some awesome deals! No matter how big of an online shopping fanatic you consider yourself to be, there is still so much that most people don’t know about this intriguing shopping destination. To find out all that there is to know, all you have to do is explore our article- still from the comfort of your comfy couch! Don’t forget to check back soon for our part two article, where we reveal the top eight lesser-known tricks about eBay!

A short year before Amazon was incorporated; eBay (EBAY) was established as a powerhouse internet sales service, garnering success because of the rapidly expanding dot com era. Considered to be one of Amazon 's largest competitor 's, eBay is a similar B2C sales service, offering a unique, but debatably negative, addition to the business. While it can be easily confused for a company that sells items, eBay acts more as a meeting place where sellers can sell to others; like Amazon. Also similar to Amazon, eBay advertises and sells things at a much cheaper price than the brick-and-mortar stores consumers usually purchase items at. One of eBay 's largest downfalls is the bidding service they use. It has remained

References Wasserman, S. (2012). The Amazon Effect. Available:http://www.thenation.com/article/168125/amazon-effect#. Last accessed 11th Dec 2012. Dembosky, A. (2012). Ebay moves beyond its dotcom roots. Available:http://www.ft.com/cms/s/0/df3723ca-1773-11e2-8cbe-00144feabdc0.html#axzz2EbzDqb5Y. Last accessed 10th Dec 2012

Major Competitors There are many major competitors for EBay. Of the many companies that are in the same industry which are at the top of the Hoovers in depth list is Amazon, Google, Overstock.com, Walmart.com, HSN and the list goes on. The industry that these companies are in is a multibillion dollar industry. All these companies know that the consumer is their main concern. The consumer will always have a these companies doing all they can so that they stay on top.[6]

Vertical, Horizontal and E-Commerce Businesses Conducting business online using the internet has continued to experience significant growth over the last two decades. According to the Internet World Stats (2014) the number of worldwide internet users has grown from an estimated 16 million users in 1995 to 2.9 billion users in 2014. This world of interconnectivity has provided a way for people all around the world to communicate with one another in a real time format. The internet has removed the distance between governments, industries, businesses and individuals. This interconnectivity is helping to establish the foundation for a globalized community.

eBay Case Study University of Mary Hardin- Baylor Abstract 1. Analyze the marketing environment and the forces shaping eBay’s business over the years. What conclusions can you draw? The market eBay takes place in is primarily the Internet market. Around 1995 the Internet market was just beginning. “there will be more than 500

The internet phenomenon has significantly evolved particularly in developed countries. This has transformed how retailers and buyers meet at the market place through physical and online purchases, distribution of products and services(Bashir, 2013). Although deemed to be a familiar channel for success and growth in developed countries, online shopping is still considered an innovation in developing countries like Tanzania (Mlelwa, 2015; Zaied, 2012)

eBay advertisement on the streets eBay advertisement on a bus Personal Selling During the starting years of eBay, Pierre Omidyar adopted a very simple approach into selling, which is, “there is always a market for any product that you are selling, the only challenge is in finding that right target market.”

Read the case carefully and answer the following questions: 1.Till 2005, eBay EachNet was the leader in the Chinese e-commerce market, controlling more than half of it. But eBay EachNet soon lost its market leadership position to Taobao.com (Taobao). In this context, analyze the reasons that can be attributed to Taobao’s edge over eBay. 2.a. To enable people to trade with each other, Pierre Omidyar created a marketplace in September 1995 which was later called eBay. By mid 1997, eBay received one million page hits per