Ebay International Case Study Essay

EBay has paved the wave in this industry and being in a billion dollar industry making things happen to benefit consumers in many ways.[5]

Dembosky, A. (2012). Ebay moves beyond its dotcom roots. Available:http://www.ft.com/cms/s/0/df3723ca-1773-11e2-8cbe-00144feabdc0.html#axzz2EbzDqb5Y. Last accessed 10th Dec 2012

EBay is an American transnational corporation that utilizes an online interface to transmit its business globally. To become a transnational corporation your business must facilitate its operations in more than one country. EBay hosts an online marketplace where consumers and merchants can trade new and used goods for discounted prices. EBay has made it easier to shop from other countries through the process of deterritorialization. The website is also a good example of globalizing culture; which will be discussed later in the paper. EBay has not only transformed the online marketplace, but has been especially successful doing so. In an interview conducted with Entrepreneur.com, a former Fortune 500 company IT consultant stated that, “EBay became a $10 billion company selling something used cheaper than new,” (Girard, 2011.) This emphasizes how successful this business has become and what the future may hold for EBay as well as companies alike.

Assess the potential benefits and risks of eBay.s joint venture with Tom Online (use Global/Local Matrix)eBay first entered the Chinese market in 2002 by acquiring a 33% stake in its local counterpart, EachNet, followed by a full acquisition a year later in 2003. Critically assess eBay.s choice of market entry strategy for China (use Key Country Matrix), listing both the advantages

Read the case carefully and answer the following questions: 1.Till 2005, eBay EachNet was the leader in the Chinese e-commerce market, controlling more than half of it. But eBay EachNet soon lost its market leadership position to Taobao.com (Taobao). In this context, analyze the reasons that can be attributed to Taobao’s edge over eBay. 2.a. To enable people to trade with each other, Pierre Omidyar created a marketplace in September 1995 which was later called eBay. By mid 1997, eBay received one million page hits per

Opportunities * Emerging markets and expansion abroad * Product and services expansion * Development of new technologies and the web

eBay was founded in 1995 and gained the first mover advantage establishing itself as the first major online auction site. The firm started out offering its' services as an intermediary, facilitating the auction of goods by providing a common platform to be used by buyers and sellers. Today the firm has evolved significantly, operating across the globe with more than 97 million different active users registered (eBay, 2012). In total, the organization facilitates the sale of more than US $2,000 every second of every day (eBay, 2012). The growth of the auction service has died classified the development as well as acquisition strategies to provide services and products that complement the core operations. For example, the acquisition of PayPal, the online payment provider has complimented the ability for consumers to pay for goods

A short year before Amazon was incorporated; eBay (EBAY) was established as a powerhouse internet sales service, garnering success because of the rapidly expanding dot com era. Considered to be one of Amazon 's largest competitor 's, eBay is a similar B2C sales service, offering a unique, but debatably negative, addition to the business. While it can be easily confused for a company that sells items, eBay acts more as a meeting place where sellers can sell to others; like Amazon. Also similar to Amazon, eBay advertises and sells things at a much cheaper price than the brick-and-mortar stores consumers usually purchase items at. One of eBay 's largest downfalls is the bidding service they use. It has remained

eBay Incorporated is an American multinational e-commerce company with a presence across the world. It engages in b2b as well as c2c model of business. The company rose during the dot com bubble in the mid-1990s and is now one of the largest e-commerce companies in the world along with Amazon and Alibaba. Pierre Omidyar founded the company in 1995 in San Jose, California.

The name “eBay” (http://www.ebay.com) is synonymous with “online auctions”. Founded in September 1995, the company qualifies as a genuine cultural and economic phenomenon (Bunnell, 2000, p.vii). The site can be credited with creating and defining an entire industry and has remained the dominant force in the online auction world, with anywhere from 70 to 90 percent of the person-to-person online auction market. eBay is also the 15th most visited site (http://www.MediaMetrix.com) on the web. In the face of large competitors such as eBay, internet powerhouse, Amazon.com Auctions (http://www.amazon.com/auctions), is battling for online auction dominance over eBay. Amazon is not just a bookseller but also a genuine e-commerce platform for

By the year of 2006, eBay’s combined international investments in Latin American, Europe and Asia Pacific has totaled revenues of 2.1 billion, representing 49% of aggregate revenues of the company at the time. Seeing the great potential of the Chinese C2C online auction market which back then comprised of 250 million customers, eBay has launched various attempts majoring the acquisition of EachNet in 2003 and the later joint venture with TOM

The company I will talk about for this paper is eBay. eBay is the world 's online marketplace; a place for buyers and sellers to come together and trade almost anything. With more than 97 million active users globally, eBay is the world 's largest online marketplace, where practically anyone can buy and sell practically anything. Founded in 1995, eBay connects a diverse and passionate community of individual buyers and sellers, as well as small businesses. Their collective impact on ecommerce is staggering: In 2010, the total value of goods sold on eBay was $62 billion -- more than $2,000 every second. I have been interested in eBay since I got first debit card and was able to shop online. eBay’s stock is currently valued at $28.23. It has

2. David Lucking-Reiley. (2000), “Auctions on the internet: What’s being auctioned and How?”, Journal of Industrial Economics, Vol XLIII, No.3.

The company eBay Inc. is an American multinational Internet consumer-to-consumer corporation. Founded in 1995 by Pierre Omidyar in San Jose, California, it is now a multi-billion dollar business with operations localized in over thirty countries including China and India. It’s main enterprise is eBay.com, an online auction and shopping website that allows people and businesses to buy and sell a broad variety of goods and services internationally. Millions of collectibles, décor, appliances, computers, furnishings, equipment, domain names, vehicles, services, intangibles and other miscellaneous items are listed, bought, or sold daily on eBay. Anything can be auctioned on the site as long as it is not illegal and does not violate the eBay’s Prohibited and Restricted Items policy.

International expansion plays a major role in eBay’s goals. EBay has noticed the increase of international buyers and sellers and needs to make advancement into the international world, and they must do it wisely. When trying to go into China, they failed because they did not have the international knowledge. Now seeing that America, is gaining more international people (i.e. Mexicans, Chinese, etc…) they must gain that international knowledge and expand into international countries that are vital to their market share. Without expanding, they could potentially lose a large part of the market, and that could allow for competition to take