Ecco a/S-Global Chain Value Management

The objective of these establishments, apart from achieving labor cost savings, was to spread risk. Initially, the various production sites were capable of producing the same types of shoes, indicating an insignificant degree of specialization in the production units. However, in recent years ECCO had strived to narrow each unit and capitalize on its core competencies.

What are some factors companies (and your learning team) need to consider before attempting to enter foreign markets? Assuming you were setting up a market program for a product in a foreign country (and you are), what should you take into consideration? Assume you are developing an advertising strategy for the promotion of a new product (and you are). What are some things you should consider?

A company which is hoping to prosper in the foreign market must pay real close attention to the new countries laws and regulation. They also need to pay more attention the market that they are trying to sell the product to. Thus doing more research and positioning and constant improvement is necessary for the company to strive in order to reach the

The barriers to enter these industries are quite high. It seems very difficult for potential competitors to implement themselves in these markets because there are already many big companies offering large range of products all over the world and these companies benefit from very strong brand image.

3.5 Barriers: When entering a new country, there will always be several barriers along the way. It is best to be aware of these barriers prior entering the market. The business executives in China perceive advertising effects as the most important entry barrier and capital requirements as the least important. When to enter a new market is also one of the critical decisions that international companies must decide on. ( Karakaya, Stahl, 1989). Other more obvious barriers include; language barriers, time difference, cultural differences, and currency rate.

The need for a solid market entry decision is an integral part of a global market entry strategy. Entry decisions heavily influence the firm’s other marketing-mix decisions. Company can enter International Market with many ways, some of them are as follows:

1. Describe the competitive environment of ECCO and determine how well ECCO is positioned (vis-à-vis the competitors) to take advantage of changes in the industry.

The Nike production system can be stratified into three classes; developed partners, volume producers and developing sources (Donaghu & Barff, 1990). Although Nike has developed different levels of supplier relationships with each class the production network is commonly classified as a ‘virtual enterprise’ where independent firms work together based on shared values and a common way of doing business to exploit a business opportunity through joint manufacturing (Pfohl & Buse, 2000).

Companies need to follow the rule to playing the game in a foreign country. Furthermore, government is another part the CEO needs to think about it, some government will stop or against some products unless under their control. The most well-known examples will be the Facebook and Google in China. Google China was founded in 2005 as the google subsidiary corporation and shut down the service in 2010 by not cooperate with the Chinese government. In the main while, the Facebook CEO puts lots effort dealing with the Chinese government, but still unable to entry the Chinese market.

If the company were to expand into new areas of the globe, where would you recommend and why? What factors might encourage or discourage this

Nike took responsibility and created stringent benchmarks for production associations - the Code of Conduct (CoC). While CoC became a need and necessity as it was evident that there still was more to be carried out to direct and deal with the inventory network. Nike constituted the CR Board. It also disclosed the locations of the source factories and manufacturing plants. Nike took measures to match the expectations and published its progress reports. This signalled Nike’s tough stand against these issues and that Nike takes is very seriously to strictly adhere to the best practices and find the solutions. This has resulted into transparency. It has empowered Nike to better fathom the issues and shape more fitting

The aim of this project is show Nike supply chain strategy. Firstly, there are some basic information about Nike, then definition and explanation of supply chain. It can be seen in example of Nike how supply chain works in reality. Secondly there is example of implementing new technologies and software. We can see also explanation of strategic fit and competitive advantage and how Nike achieve it.

Measuring a potential business venture has many aspects which the international manager must be aware of in order to convey the correct information back to the decision makers. Being ignorant to any of the aspects can lead to a false representation of the project, and hence an uninformed decision being passed. In order for a business to survive it must grow. For growth to be optimal, management must first be able to identify the most attractive prospective leads. The country as a whole, specifically geography, government, and financial aspects must be looked at in order to yield the best possible picture of the market a company wishes to enter. Concentration should be placed on gathering reliable facts

Companies can decide to go global or to enter international markets for various reasons, and these different objectives at the time of entry that enable the business to produce different strategies and the performance goals, and even forms of market participation.

There are many different types of market entry strategies that may be implemented by a foreign firm in an emerging country. Amongst the most popular are: