Ecco and Turkish Market

2882 Words Jun 26th, 2012 12 Pages
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Preface
Ecco is a Danish shoe manufacturer and retailer founded in 1963 by Karl Toosbuy in Bredebro in Denmark. Ecco shoes are sold in more than 90 countries. The company has expanded its operations into markets worldwide.
Applying relevant theories, we made a research on how Ecco can be profitable in Turkish market. By doing this project we combined market research and use of methods to do a project. Our target audience of the project is teachers and marketing students.
3 December 2011

Resume
With these report we have been able to analysis Ecco as a well-known company with good brand and
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When they start their own factory in Turkey they need local employees and they can give them good salaries and for example a pair of Ecco shoes.
Product lifecycle
Growing stage
ECCO is a well-developed company. Each step they take they try to improve every stage in the value chain. They are very efficient and you can see this in their increasing sales. They got companies all over the world and one main objective is minimizing their costs. They do this by example having companies all over world instead of exporting their goods. This will help ECCO reduce taxes on export goods. They can do this in Turkey by creating their own factory and have local employees.
Value chain
Ecco controls the entire value chain from cow to customer. One of Ecco’s most important raw materials is high-grade leather and that is the reason why they have operated their own tanneries in the Netherlands, Thailand and Indonesia for many years. The tanneries help ensure that the important raw material is always in compliance with Ecco’s tough quality standards. Ecco’s tanneries are among the world’s leading suppliers of high-quality leather for car and airplane seats, gloves, bags and shoes manufactured by other companies. In order to meet the growing demand, they initiated the construction of a tannery near the factory in Xiamen, China in October 2007. The tannery, which will be one of the worlds’s most advanced tanneries from a production and environmental point of

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