Eco 365 Week 3 Current Market Conditions Competitive Analysis

With this analysis, we will be familiar with the competitive forces that could significantly impact the success of this product. By analyzing these threats, we will be able to create more accurate planning strategies.

The opportunities that afford us are enormous! This is the first product on the market and since this is a technology society, it will create excitement in our culture. The purpose of this product is to provide a more convenient product for parents to help in transporting the child from place to place in a safe manner. The car can be operated while the parent is driving the by the car seat remote control. The

Chatter Box is a Cell phone Manufacturer, which has been in business since 1990. Our company has stayed in business so long because of the ability to provide customers with reliable and durable products. We have not had many issues keeping up with the advances in technology; however, recent research has shown us that the competition for cell phone is growing every day. We have also found through extensive research that more customers are moving away from computers and laptops and moving toward wireless, easier to carry tablets. Therefore, Chatter Box has come up our own version of the tablet; we expect our product to do very well

The framework used in this note is organized around the estimates of industry demand, market share, costs, and performance. All data

Imagine you are part of a strategic planning group at a large corporation that is considering developing a new proposed product. The marketing director has asked your team to do a competitive market analysis to determine the product’s potential success. The analysis will focus on your primary competitor in the product’s market.

The competition among rivals is very high due to price and non-price factors. Companies try to attract customers to their products by introducing

Draw upon market data which is available, to support your conclusions on “Market Structure” with in this industry sector.

Presents an analysis of performance and position in different dimensions, for example territory, products, etc.

|the industry and its challenges it is important to understand its various phases of growth so far. |

There are varieties of market drivers contributing to the current dilemma as well as to the solution to the problem. The rate of technological change, increasing industry globalization, changes in cost and efficiency, and regulatory influences all have

Many of the employees have followed the high-technology market very closely and have decided that

| Similarities in products so they can easily switch to other if they increase the cost

On the other side there is the theory of Purchasing Power Parity (PPP) which states that the rate will adjust to the point where international purchasing power is equal.

            Other environmental influences, such as competition, may fuel the company’s desire to create more and better products that could well determine their location and standing in the global market. Increase in the number of competitors for the same line of products may mean that there

The Competitive Profile Matrix (CPM) is a tool that compares the firm and its rivals and reveals their relative strengths and weaknesses (Competitive Profile Matrix, 2013, October 29). These factors are influenced by external and internal challenges. The illustrated CPM below compares Domino’s Pizza with two of its top competitors, Pizza Hut and Papa John’s. The results of the CPM give Domino’s Pizza a 3.3, which is above average in its respective industry. The firm also has high market share. There is an opportunity to improve areas of product expansion and effective advertising. A strong social media presence will also help increase brand loyalty and give the firm the competitive advantage.