Eco-Friendly/Green Technology: Consumers are becoming more interested in environmentally products

900 WordsApr 23, 20194 Pages
Eco-Friendly/Green Technology: Consumers are becoming more interested in environmentally products and practices due to global warming and other environmental hazards. Today’s electric vehicles offer several advantages over gas-powered cars. Some of these advantages include, better gas mileage, less dependance on foreign oil, reduced exhaust emissions, and saves customers money. One of the main benefits of eco-friendly cars is the improved gas mileage. Improved gas mileage not only means not having to fill up as often, but it means that drivers can travel farther distances on a single tank of fuel (gengreen.org, 2013). Additionally, when eco-friendly cars require much less fuel to power them across equal distances, this means that the…show more content…
The Model S was the first luxury sedan to be built from the ground up as an electric vehicle, it went on the market in 2012 (Tesla Motors Inc, 2011). Tesla is responsible for the entire process from vehicle design to customer delivery. This allows for close communication between Tesla’s engineers, sales and service teams to ensure product quality and an exceptional customer experience (Tesla Motors Inc, 2011). Tesla provides a unique driving and buying experience by allowing customers to customize their own Model S online through Tesla’s Design Studio - everything from the exterior color, type of roof, interior material and color, tire type and battery size. Tesla’s choice of using lithium-ion battery cells has reduced their manufacturing costs and material costs. Products and Service Offerings Product: The Model S, a premium electric sedan that runs on a 60 or 85 kWh battery with plug-in capabilities. Customers have three options when choosing the type of package they want (60 kWh, 85 kWh, 85 kWh Performance) all three options have different price points. The Model X is an SUV currently in development and plans to enter the market in late 2014. Service Offerings: Tesla’s Design Studio located on their website allows customers to personalize their own Model S vehicle - everything from the exterior color, type of roof, interior material and color, tire type and battery size. Tesla
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