Eco Water

With the addition of added services to DCI’s portfolio, it is imperative to add a sales department to assist the service and support department to maximize profits. Training and development implementation for the new sales division for every employee, regardless of the employees department must take place (Mayhew, 2012). This will ensure that every employee can assist customers who wish to purchase DCI’s products. Furthermore, it is necessary for current employees to complete monthly online scenario training and comprehensive training classes. Additionally, each of the new sales department teams will have a sales mentor available to provide guidance and feedback on an ongoing basis.

Bottled water is a high revenue business with little to offer its consumers. Americans spent around $11.8 billion dollars on bottled water in 2012 (Boesler). It is surprising to discover that bottled water costs at least 300 times more than tap water (Boesler). Bottled water drinkers might assume this is an adequate price considering marketers convince them it comes from natural springs, but at least 25% of bottled water comes from municipal water supplies (“Bottled Water”). The company filters the tap water and sells it in misleading packaging at an outrageous price. However, with tap water only $ 0.004 a gallon, Americans can filter their own water and increase the productive opportunities for their money (Boesler).

Although water conservation helps, some people have misconceptions about what water conservation can and can't do. If we all work together to conserve water, we can help assure a bright and prosperous life for future generations. Become an advocate of conservation in your community. Help promote conservation as a wise and important water management principle.

Growing up only a couple hours from the coast gave me the advantage of quick trips to the beach. I cherish the memories of the beautiful drive and the excitement of finally arriving to the ocean. As I got older, I began to notice more than just warm sand, fun shops, and yummy food- I noticed what has been going wrong. Over the years, I have realized how much garbage washes up on the shores, that tourists leave enormous messes, and most importantly- the beaches are showing the effects. I hear more often about sea life washing to shore, contaminated shellfish, and mass amounts of coral and other sea life sick or dying altogether. At first glance, I think it is just the effects of a changing world, but truly it is the cause of overuse and contamination of water. Everything we do has some

Dig a borehole. Since the company is in a rural place, the can decide to dig a long term borehole that will address the high usage of water used in the production of goods.

Their interest as customers is to have better products and services that offer values and cost effective with safe and clean water.

Describe the target market for this bottled water. How does bottled water create value for target market consumers?

When researching companies that manufactured water filtration systems, the companies were based out of the United States. Developing countries so not have access to resources such as though with a better economic background. Many institutions have researched the water condition in other countries, and Coca-Cola is one of the major bottling companies who has the same goal of creating clean water for developing countries. To create a successful filtration system, it will take sustainable measures to advocate for the goal of the water filtration system

In this Green Biz article the author Mark Tercek discusses how the world is running out of water and that the problem of running out of water can be prevented or reduced by establishing water markets, balancing those markets, and fixing them to scale this while establish a view of water as tradable assets that will promote the attitude of saving water and allocating it elsewhere for profit.

In chapter eight, Miller discusses the sales manager’s responsibilities of assigning salespeople territories, designing effective “compensation” packages, and establishing incentivized reward systems (Miller 2001, 189-212). Miller explains how the firm’s sales force can be deployed using the following three pathways: 1) “Geographic,” 2) “Account,” and 3) “Product assignments” (Miller 2001, 189-212). Miller advises that a hybrid combination of all three is the most effective for enhancing market share and sales acquisition. Miller further elaborates on the importance of using “The ProActive Sales Matrix” for maximizing salespeople’s schedule and opportunity for selling (Miller 2001, 189-212). Miller suggests

Preface This book is for ambitious salespeople who are eager to increase their sales and boost their incomes immediately. It is written for those who are, or intend to be, in the top 10% of their fields in selling. Every idea is aimed at the Sales Superstars of today and tomorrow. Salespeople are primarily motivated by two things: money and status. They want to be paid well and they measure their success by the size of their incomes relative to others. In addition, they want to be recognized and appreciated

Due to the lack of training with new hires, this has caused a decline in sales due to lack of knowledge and experience. The following four week program will prepare all new sales employees to be able to be confident and efficient on the sales floor. Week one will include an overall introduction to the program. Week two will teach the new hires all products (living room, bedroom, mattress, dining room, office, accessories, and etc.) the company offers. Week three will breakdown all of the financing programs and how to run the PLH system to create cash sales and contracts. Week four will allow the new hires to put what they learn and work the sales floor with guidance of their superior.

The issues in this case revolve around the launch of a mini-oxidation product which will solve global clean water issues. Their filtration unit has already experienced two failures in the launch of this product. Vyas, the business manager of this unit, is convinced that the unit can be turned around by innovativeness. He revives an abandoned oxidation technology and recommends his team to develop a small-scale oxidation system with the capacity of disinfecting waste-water in small batches. While the market analysis of the product proved promising, marketing the product was a tussle and it failed due to defects in the design and lack of interest in the market. Through a three-phased process recommended by Cynthia Jackson, Vyas team was

Their first foray is with bottled water where they’ve created a product that is responsibly sourced, produced and packaged for improved environmental and community impact. The product is 100% spring water from the Glens Falls watershed at the base of the Adirondack Mountains in New York where water is bountiful. They pay six times the highest local municipal rate for the water and they bottle in a package that is a paper-based and derived primarily of renewable resources. The packaging paper comes from Forest Stewardship Council (FSC) certified forests, where new trees replace the ones that are harvested.

The company has identified a market for its water purifier in developing countries where there is a huge, profitable and attractive market for clean water. Rahul Chatterjee, an International market liaison has been gathering information about the Indian market for home water purification devices.