Ecobus Marketing Coursework - Nokia - The Wireless Giant Essay

Business Mission: To provide the best quality of wireless and customer services in today’s market of wireless communications.

Telstra segment their residential customer based upon customer usage and lifestyle patterns and for small business customers according to the type of business they operate and the way they interact with their customers. Telstra enable customers to interact with them online, through door-to-door sales representatives and telephone sales channels and face-to-face via Telstra Shops.

Nokia Corporation is a Finnish multinational corporation. Nokia focuses on fixed and wireless telecommunications products, with employees in 120 countries, selling products in more than 150 countries around the globe.

the service and I don’t see myself going by that my previous carrier. There trend of people

With technology continuously advancing and information becoming more easily accessible through smartphones, it is a must have to keep up with the latest cell phones that come from Apple. Just recently, Apple has released their newest model, the iPhone X, at a the standard price of $999 (Reisinger, 2017). Comparing this to their original iPhone, which was priced at around $499 (Cohen, 2007), this is a decent price jump, not including the prices if you were to buy the larger models or models with higher storage. However, consumers are still willing to pay a pretty penny for these smartphones, regardless of the price. This shows how even though the price may rise on

Nokia’s aggressive strategy to dominate mobile communication cluster would be the main reason how Nokia could become a world leader in the sector among other reasons. Nokia’s passion for mobile communication industry was great enough to give up more than 40% of its revenue in is pre-owned communication industry to concentrate only in mobile communications. Nokia was also lucky enough to see the possibility of mobile communication early enough to predominate the industry and prevent any competition from

Objective Regain blackberries 20% lost market share, and improve overall net profit vs. last year by 13%

From Nokia’s vision and mission statement it can be inferred that Nokia wants to be known for its credibility and to be a market leader again as it was before the year 2007 (Kess, 2014). Nokia understands that the company has to use innovation to offer products that are not yet

Motorola has finally made its way back into the market and this time with a bang. After the successful launch of there budget smartphone Moto G in devloping markets, Motorola recently came up with Moto X.

Motorola was first founded in 1928, making battery eliminators for household radios. In 1929 the company designed and manufactured and car radios, then a new concept, and subsequent sales kept the company afloat during the Great Depression of the 30s.

EV: Generally, the threat of substitutes is low in the smartphone industry as there are not definite products that can readily substitute the smartphone. Consumers rely heavily on Smartphone and would not be able to find a close substitute that has all the function of a mobile phone. Furthermore, Nokia is a long and established company with many loyal customers. These people may continue to stay faithful to Nokia and are hence less resistant to change. Also, the perceived level of product

In this age of technology, it is amazing how quickly a technological advance can become obsolete in a very short span of time. Nokia was the only name in cell phones in the early 2000’s, now some consumers have no idea who Nokia is. The next generation of cell phone buyers are loyal to Apple since their smartphone hit the market and offered applications that Nokia considered a fad. By the time Nokia did realize that it needed to act and create competition for Apple, it was too late. Prior to the introduction of Apple’s iPhone, the company was known for providing cell phones that were easy to use. By the mid-to-late 2000’s, the company began introducing phones that even with a manual, were hard to figure out. Nokia’s Symbian-based E51 phone was introduced in 2008 and one user noted that upon receipt, “wondered about it for a week” (Dilger, 2013). The user compared it to his purchase of the IPod Touch six months earlier and stated, “I ordered my iPod touch, turned it on, and knew immediately how to use it” (Dilger, 2013). He had used the device daily for a period of over six months and did not once have to refer to the manual. The article goes on to state that Apple’s IPod Touch “was a huge success all over the world” (Dilger, 2013). In comparison to Nokia’s Symbian, the user described the phone as

Effects of Social Media adverting on consumer buying behavior; a case study Nokia’s performance in a smart phone market

This case is about implementation of a new “shared vision” concept within The Analog Division of Motorola Company. In 1993 Analog division was a major manufacturer of analog products in the world and had its divisions in many different countries. In other words the division had strong global presence. In order to create more efficient global company, Alison and John have decided to develop new shared vision within The Analog Division where managers would be involved directly and indirectly in the decision making process. Before the new vision development, Analog Division and its managers was very limited in decision making. Because they had such a strong global presence their

One of the fundamental purposes of this undertaking is to think about the promoting systems received via Airtel and its adversary global partner Vodafone. The examination would help us see how both the organizations have been testing one another to addition a huge area of the piece of the pie.