Ecommerce Assignment on Amazon

4169 WordsNov 28, 201117 Pages
Shopping at Amazon.com?: consumer’s perspective A qualitative report Submitted by: Vaibhav Singh Student id: K0943552 Module Name: E-commerce operations (BBM001) Module leader: Mr. John Eldred Date of submission: 30th January 2010 Word count: 3599 Table of Contents I. Executive Summary 3 II. Introduction: 4 III. Defining E-commerce: 5 III a). Types of e-commerce: 7 III b). Ecommerce applications: 8 IV. RESEARCH REPORT: 9 IV a). Company Profile 9 IV b). Strengths and weaknesses: 12 V. Research Methodology 13 V a). Aim and outline of the study: 13 V b). Study Design: 14 V c). Participants: 14 VI. Data Analysis: 14 VII. Result and Discussion: 15 VIII. Conclusion and recommendations: 17 IX. Limitation of the study: 18 X.…show more content…
Thus interpreting the understanding of the term e-commerce or e-business is quite complex and essential at the same time. Various terms like e-commerce, e-business, e-services are often used interchangeably. However, another perspective provided by the CGI report (1999) which distinguished between these concepts quite clearly as ‘ecommerce is a subset of eService carried out by eBusiness in the eEconomy.’ (Figure 1) Figure 1: Diagram depicting the differences between e-commerce, e-business, e-services and e-economy. (CGI report, 2002) III a). Types of e-commerce: 1.B2B (Business -to -Business) The companies exchange their products between them such as manufacturers selling to distributor and whole sellers to retailer means trading between the businesses not to the customer. For examples, Argos purchasing the products through different vendors like, dell, hp, Sony and many more. 2. B2C (Business-to-Customer) The selling of products to the individual directly through the website, no matters the buyer is influenced with any
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