Australian Ecommerce Websites

Once a decision is made to develop a business, whom the customer will be is the next decision to be made. Whom will the company target as a customer? Will it be a business? Or will it be a consumer? Business-to-business (B2B) marketing has differences from business-to-consumer (B2C) marketing practices. This paper will outline these differences between the two types of e-commerce business transactions.

E-commerce is the process of buying and selling of various products and services by businesses through the Internet. Primarily there are five types of ecommerce systems: Business to Consumer (B2C)

There is a misconception that e-Business simply means buying and selling products and services over the Internet. The broader view of e-Business focuses on the key processes that directly enhance revenue — namely, customer acquisition and retention through sales, marketing and service (Siebel, 2004). This customer-centric view of e-Business is not limited to the Internet but rather applies to all aspects of the customer relationship whether it is online or offline.

I am choosing to do my Business Analysis paper on e-commerce. I will explain the importance of it as well as the effects on the global economy. I will discuss the advantages of telecommunications and information technologies in a business versus those businesses without e-commerce. I will also discuss the marketing strategies involved with e-commerce and how it helps businesses. Due to the global nature of internet business, electronic commerce (e-commerce) standards have become a priority on the national and international level. While most traditional businesses are subject to local, state, and national

1. What are the major differences between pure play e-commerce and bricks-and-clicks operations? What are the benefits and limitations of each? (5 marks)

E-commerce Explain what is meant by the term ‘E-commerce’. It is the conducting of business communication and transactions over networks and through computers. As most restrictively defined, electronic commerce is the buying and selling of goods and services, and the transfer of funds, through digital communications. However EC also includes all inter-company and intra-company functions (such as marketing, finance, manufacturing, selling, and negotiation) that enable commerce and use electronic mail, EDI, file transfer, fax, video conferencing, workflow, or interaction with a remote computer. Electronic commerce also includes buying and selling over the Web, electronic funds transfer, smart cards, digital cash (e.g.

This paper presents analysis of business models used by leading consumer electronics and appliance retailer, Best Buy Co. Inc.

The idea behind this study is of great significance because e-commerce (online shopping) has grown tremendously since the turn of the century. It has shaped the way people do shopping for the most part.

E-business uses the digital technology to optimize the business activities of organization in order to increase the efficiency and effectiveness of operation and gain competitive advantages. E-business provides the solution that allows the organization to instantly share database, information of products and services, financial figures and data and nearly anything else that the organization may need to operate the business activities effectively and efficiently (Nguyen, 2013). E-commerce which is the abbreviation of electronic commerce is the subset of e-business. It focuses on the online transaction which includes selling of products or service by using computer network, primarily the Internet.

This assignment is to understand the nature and complexities included in B2B marketing. This assignment also includes the important aspects of B2B and B2C marketing. The objective is to discuss how B2B differs from B2C.

For many years the focus has been on B2C, even though B2B generates more revenue, and arguably/probably has more (financial) potential. Not long ago retail was a sole bearer of eCommerce flag pioneering almost alone in that vast space. Those days are long gone and eCommerce is increasingly becoming not just a reality but a necessity in B2B relations.

5. Compare and contrast your chosen websites: which website is more likely to be successful than the other, and why?

E-commerce is platform of communication through internet that takes place between companies and their customers (Whiteley, 2000). The e-commerce provides various services such online shopping, online bank and E-enterprise which are also emerging trends on their own. Online shopping is one biggest service of e-commerce which allows consumers to buy, order and view goods and service on online through their gadget, anywhere they are (Dennis et al. 2004; McCormick, 2009). Based on fact that world is connected through internet and the new generation prefer to utilise technology than do things in manual process (going physical retail). .

The rapid growth of e-commerce on the Internet has created a challenge for traditional bricks and mortar businesses. Businesses must now change their focus about their own business models, target market, products, and services, and ultimately their own benefits. This paper will compare and contrast the business models of a business to business (B2B), a business to customer (B2C), and a customer to customer (C2C). The Internet

other way to support them. The e-commerce business model is one such technology available in the market for the companies to do their business online. The online business helps the company to achieve more profit and stand apart from the other competitors. The company uses the internet as the medium to promote their business and do the online business. In the present scenario most of the people uses internet as a tool to attain their needs.