Ecommerce: Shopping Cart

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E-Commerce: Shopping Cart
Wendell B. Taylor
Grantham University
Electronic Commerce
April 3, 2012

A shopping cart is a piece of software that acts as an online store 's catalog and ordering process. Typically, a shopping cart is the interface between a company 's website and its deeper infrastructure. Contrary to popular belief among merchants, an online shopping cart does not process credit card payments (Parker, 2010). Instead, shopping cart software serves three other main purposes. First, it allows merchants to setup and manage online sales processes such as adding products, inventory management, order fulfillment and customer data collection (Parker, 2010). Second, it acts as the ordering interface for the customer allowing
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same office, difference offices, home offices, etc.) (Early Impact, 2012). 3) Live changes. In most cases, updating a store using online shopping cart software means that any change to make to the product catalog or other store settings are immediately live (Early Impact, 2012). You don 't need to remember to "publish" the changes to apply them to the storefront (Early Impact, 2012). This speeds up the process, but also means that you have to be extra careful when making changes. If you use an offline shopping cart, then typically changes are not applied to the storefront unless you "publish" them (Early Impact, 2012).
Some obvious disadvantages of the web merchants that we all are aware of: consumers are at higher risk of fraud on the part of the merchant than in a physical store. Merchants also risk fraudulent purchases using stolen credit cards or fraudulent repudiation of the online purchase. The lack of full disclosure with regards to the total cost of purchase is another one of the concerns of online shopping. While it may be easy to compare the base price of an item online, it may not be easy to see the total cost up front as additional fees such as shipping are often not be visible until the final step in the checkout process. Privacy of personal information is a significant issue for some consumers. Normally, a customer can only view pictures and or descriptions of the item
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