Ecommerce Website : The Kindle Essay

Following the emergence of e-readers, new entrants offered variations similar to the Kindle Fire (Exhibit 1). Apple’s iPad was a major success and dominated the tablet market for its multipurpose and feature rich device. Both Amazon and Apple had

Amazon is a Fortune 500 e-commerce company based in Seattle, WA. It is one of the top companies that sells the most goods over the internet.

As of January 2010, Amazon.com has three times the Internet sales revenue of the runner up, Staples. By offering a large amount of varied categories through its website and other international ones (Amazon.co.uk, Amazon.co.fr, and so on), it has managed to grow to a customer based company with over 30 million people. In addition, the online retail format enables the company to reduce costs of managing inventory (Amazon.com; online bookstore, 2008).

The Nook E-Reader by Barnes and Noble is a 12.1 ounce portable e-reader with a 6 inch ink screen 3G wireless connection with the ability to hold over 1,500 books on its memory card. The nook’s features also include computerized versions of popular games and allow the user to download magazines and newspapers to the device (Bubar). This device satisfies the esteem needs of achievement and status since owning a piece of new technology delivers the message of a higher status symbol to a person’s peer group (Chapman). Being able to afford an E-Reader satisfies a want for convenience and is not necessary need.

I do not know why, but I found myself not interested in books. In general, I think in out culture, reading is not popular as other cultures, and those who love reading is just an exception where the majority do not read. In addition, however, there is a generational shift towards reading habit, I think me and my generation do not read books as those in the previous two or three decades, and that’s due to many factors. Technology is one of the most important factors, one the other hand, Kindle is exploiting technology to make people love reading and it succeeded in doing so with me and others. Unsurprisingly, a study shows that those of age between 19 to 29 are the most prolific E-book readers (1). However,this artifact (E-book) is posing any considerable threat to the hardcopy book industry in the near future. There’s a report shows that a few readers have abandoned the hardcopy books for E-books

The new product introduction (new version of Kindle Fire) maybe faced by a number of potential risks from its production initiatives. The first risk is associated with costs that were not expected. In every project that is initiated, planning encompasses expected costs; the rise of unexpected costs can hamper the continuity of such a project. The new version of Kindle Fire may be hampered by costs that were not planned for yet essential for the completion of the project. Such costs may be due to aspects such as development of new version of operating systems that calls for additional hardware. Such hardware might not have been planned for hence delivery of a product with such hardware may not be appealing in the market. The next risk is associated with increased features that may make it complicated to operate (Kim, 2011). In the new world of rapid dynamism, it is required to develop a complex technology yet simple to use. In a situation where the new Kindle Fire version has complicated features and still complicated to use, it is possible to have the introduction of the new product successful. There are also the risk of new marketing and financial strategies. The new Kindle Fire might require a different approach in terms of marketing and financial moves that might not be the norm for Amazon. Amazon will thus be faced by the risk of developing the new financial and marketing strategies. Another probable risk is delays that weaken the continuity of the project such as

The ability to be able to sit down and flip through pages is one of the greatest feelings in the world to a lot of people. However, sometimes a person does not have the paper copy of a book and they have to get it digitally. This is where electronic devices come in with reading capabilities. The Samsung Galaxy S3 and the Kindle Fire HD are these devices and their ability to let someone read on them is very different experiences because of the screen size, the battery life, and the reading library.

Amazon stated its marketing approach in its 2011 annual report as “we direct customers to our websites primarily through a number of targeted online marketing channels, such as our associated program, sponsored search, portal advertising, email marketing campaigns, and other initiatives.”(Petro, 2017). Being the leader of the ecommerce industry, Amazon maintains that

As discussed in the case study, the advertising and marketing strategy of Amazon have been focusing on how the products would gain interest from their target market and how they can be able to generate sales with their products. This is Amazon’s stronghold where it continues to yield strong sales revenue by leveraging off its excellent online shop in different locations, such as in UK and other country, strong brand name and excellent reputation among customers. Amazon has also been continuing to create affiliate websites to expand their business market among various consumers.

Amazon’s core competencies are in its ability to effectively use and develop technology to drive site traffic and enhance the customer experience. Their distinctive use of website real estate coupled with their ability to leverage their brand and effectively use that leverage to deliver low prices and high quality products, makes them a leader in online retailing. Their partner brands and their ability to adapt and recognize deficiencies enable them to effectively cut out the middle man, or at the very least, partner with them.

Did you know: Amazon has had one of the fastest growths in the Internet’s history…

Amazon has grown rapidly since their inception. The company experienced a surge is sales of 313% until 1998, supported by 8.4 million customer accounts in over 150 countries, of

In this advanced era, we, the consumers, want a Smartphone that keeps surprising us with new and unique features that helps in enriching and improving our Smartphone experience. Is it any surprise that Amazon wanted a taste of the market, now that it has conquered the digital retail market?

Amazon.com is a Fortune 500 company that has revolutionized the retail industry. In recent years, Amazon has faced increased competition in the highly competitive online retail space as competitors invested heavily in their online storefronts and infrastructure. Positioned in a highly fragmented industry, Amazon must find solutions that can sustain its long term profitability and maintain its market share. To that end, Amazon should grow the Amazon Prime membership base and expand on its media and mobile offerings.

In 2014, Amazon controlled 16.2% of the market share in the U.S. E-Commerce market with sales revenue exceeding $88.9 billion. In comparison, our second largest E-Commerce competitor holds controls only 1.7% of the market with revenues of $17.9 billion in 2014, about a fifth of our total revenue. (Carter). In addition to the large market share of E-Commerce as a whole, we also hold 3.1% of all online grocery sales, only 2.3% less than that of the company with the largest market share percentage, PeaPod (McKitterick).