Economic Efficiency

Developing a sourcing strategy is vital with my new “buyer” position at General Mills. I need to consider what General Mills is looking for and what best suits their company.

While Chobani has had phenomenal success in the U.S. market, international expansion has been challenging. In 2011, it entered both the Australian and Canadian markets, and in 2012 it began selling its yogurt in the United Kingdom. However, as of April 2013, Chobani has had to withdraw from the Canadian market and has lost the privilege to call itself “Greek” in the United Kingdom. We will analyze

1. (10 pts.) Stella Ann Freeman is having a difficult time deciding whether or not to purchase a new car. How would understanding the concept of opportunity costs help her make a decision?

The primary audience of this film is for the consumers of food products and for anyone interested in where our food comes from.

One of the main themes that Brave New World tries to get across is that efficiency is not necessarily a positive thing, especially in terms of the contemporary world and it’s constant improvement of technology to make life as convenient as possible. The author, Aldous Huxley, wrote a letter to George Orwell in 1949. "I feel that the nightmare of Nineteen Eighty-Four is destined to modulate into the nightmare of a world having more resemblance to that which I imagined in Brave New World. The change will be brought about as a result of a felt need for increased efficiency"(18). Huxley implies that even though we want everything to be as efficient as possible, it is not necessary. The book itself goes even further to show that efficiency can actually be dangerous when it is the main priority of a society.

With a company that has been around over a century the strategies it uses change an develop with the society. Since they had begun they have rapidly grown, within the first 30 years of their business

The cost-efficiency implies that the company introduces changes that allow the company saving costs without harmful effects of such changes on the quality of products and services of the company. For instance, the company can optimize internal business processes through their automation (Clarke, 2000). The automation of internal business processes saves time of employees which they can use more effectively, for instance, to increase their productivity. In such a way, the company enhances its performance and increases its revenues while its costs drop.

General Mills (NYSE:GIS), our company, is a global consumer foods company. We develop distinctive value-added food products and market with our unique brand names. We work continuously to improve our established products and to create new products that meet our customers’ potential needs and preferences. Our company has $14.88 billion in sales last year. Our sales has grown substantially throughout the years due in large part to our popular brand names, this however is only part of the reason that we has been so successful. We markets global brands such as Green Giant, Old El Paso, Häagen-Dazs, Yoplait, Cheerios, Betty

Boulder Brands is a consumer-packaged foods company providing healthy food to major retail channels. The company is headquartered in Boulder, CO, but has manufacturing facilities in the U.S., Canada and the U.K. Boulder Brands owns and operates Glutino®, Udi’s Gluten Free®, Earth Balance®, Level Life™, EVOL foods and Smart Balance®. This report will analyze the financial statements and accompanying notes for Boulder Brands’ fiscal year 2013 (January 1, 2013 – December 31, 2013). To effectively examine the financial standing of Boulder Brands this report will compare Boulder Brands financial statements to Annie’s financial statements for the fiscal year (April 1, 2013 – March, 31, 2014). Like Boulder Brands, Annie’s is a natural food company focusing on the production of organic macaroni and cheese, snack crackers, graham crackers and fruit snacks. Annie’s is headquartered in Berkeley, CA and sells their products in the U.S. and Canada. General Mills acquired Annie’s in September 2014. Both companies take a sustainable approach to the production of healthy, natural food.

This assignment has a maximum total of 100 marks and is worth 10% of your total grade for this course. You should complete it after completing your course work for Units 1 through 5. Answer each question clearly and concisely.

the early 1990s, the company made a series of small, “tuck-in” acquisitions. It targeted companies

General Foods Corporation is an organization that manufactures consumer food products. The corporation is "organized along product lines in the United States," including Post, Kool-Aid, Maxwell House, Jell-O, and Birds Eye. Their customers are retail consumers.

Glanbia plc is an international dairy, consumer foods, and nutritional products company. The Company conducts operations primarily in Ireland, the United Kingdom, and the United States.

The Kerry Group began over thirty years ago in the south west region of Ireland. Beginning as a dairy and ingredients plant the company has now flourished into a global leader in the food ingredients and flavor products area. Kerry Group is headquartered in Tralee, Ireland and through its manufacturing, sales, and technical centers around the world, employs over 20,000 people. The company supplies over 10,000 food, food ingredients and other flavor products to customers in over 140 countries. Kerry Group also has manufacturing and sales facilities in over 20 countries.

Gardenia utilizes only the finest ingredients from all over the world to ensure Cebuanos that they can have the