Economic:. In Past Years, Mcdonalds Have Shown The Ability

McDonalds has become such a well know brand and has expanded internationally with over 36,000 stores and this any new/potential business will have to spend a large amount of advertising as well as developing their stores to get to the same level of this brand.

McDonalds is a corporation that has great success because of good strategy and planning. In the next five years, McDonalds needs to keep up with the changes of the consumer and social

REFERENCES•www.mcdonalds.com, accessed on 18 July, 2008•www.mcdonldsindia.net, accessed on 18 July, 2008•en.wikipedia.org/wiki/McDonald's, accessed on 19 July, 2008•http://www.associatedcontent.com/article/263943/mcdonalds_strategic_marketing_mix.html?cat=4, accessed on 19 July, 2008•www.kfc.com, accessed on 25 August, 2008

Due to globalization and increased competition in the fast food industry, a very complex environment is created for McDonald’s. There are various internal and external environmental factors affecting the functions of McDonald’s corporation and demands for new innovations. The factors are as follows:

McDonald has grown over the years despite economic meltdowns in America, Europe and Asia because of its diverse communication and marketing strategies

As a child I grew up all around food, my family always had problems with eating healthy. My diet would mainly consist of fast food, twice a week we would eat Mcdonalds and growing up this was my favorite place to eat. They have everything a little kid wants; from the Ronald Mcdonald clown, to the Big ball pit outside, it was a child’s heaven. As I began to eat more and more i began to gain weight extremely fast, so much that my parents had to stop eating fast food and start cooking healthy. This was happening all around the United States more and more people are eating fast food, and thus obesity is on an uprise. Mcdonald’s has become famous off of it’s slogan ‘“I'm lovin it” but people actually aren’t “lovin it”, Mcdonald's is constantly being

McDonalds is less of a restaurant, and more of a vicious entity. This friendly restaurant is making its way into every aspect of our society with poorer education, horrible customer service, and so on. The problem being that our culture is embracing these traits and behaviors of McDonalds, society is becoming lazier and focusing on quantity instead of quality. There are four dimensions of McDonaldization that highlight how it is impacting societies worldwide: efficiency, calculability, predictability, and control. Efficiency is getting from one place to another the quickest way possible, calculability is when bigger quantities are better, predictability is when things are the same in terms of taste etc.

I, Tayneata M. Starr, decided to discuss McDonald’s for this strategy report. McDonald’s began in the 1940’s as a “mom & pop” bar-b-que diner in San Bernardino, California by Dick and Mac McDonald (“McDonald’s History,” n.d.). In December of 1948, McDonald’s was rebranded as a self-serve drive-in restaurant (“McDonald’s History,” n.d.). The original menu was comprised of nine items, with the staple product being the “15-cent hamburger” (“McDonald’s History,” n.d.). Today, McDonald’s is a publicly traded organization that operates in the United States, Europe, Asia, Africa, Canada, and Latin America (“MCD Profile,” n.d.). As of December 2015, McDonald’s has 36, 525 restaurants in operation, offering products such as soft drinks, hamburgers,

Have you been to McDonald’s lately? Every day, close to one in four Americans eat fast food, with McDonald’s serving close to seventy million people daily (Sorensen). They are a growing, popular food chain, and with that comes many positive and negative effects. McDonald’s has created many new jobs which has helped to decrease America’s unemployment rate, they provide a low cost meal for those who can afford nothing else, and they also participate in raising money for charities. Yes, all these things are great; however, McDonald’s, along with other fast food restaurants, are the leading cause of rising obesity rates (Owens 31, 33).

Therefore, due to McDonalds Corporation’s success in the marketplace, it is essential to conduct both its strategic and positioning analysis with a close consideration of the changes in market mix, efforts, and pricing strategy among

In spite of McDonald 's known as a leading company in the fast food market, it faces the issues from the perspective of consumers. The consumers ' perception of the brand has the negative impact on the company. Some are related to the company itself but some are based on the characteristics of fast food industry. In general the public perceives McDonald 's brand in a negative manner (Morrison, 2012). This includes the factor of obesity, animal cruelty, social media impact, and manipulative character of selling especially towards children.

Strengths: McDonalds is the leader of the fast food industry and operates 36,899 restaurants in 120 different countries (Statista, 2016). Due to economies of scale, we can spread our fixed costs across many locations, which allows us to sell our food products at lower prices and keep value in our stores. Our size also gives us market power for obtaining better deals with suppliers, and for providing lower prices when competing against competitors. Also, we have more locations than our competitors so this adds convenience to our customers and gives us a competitive advantage. Lastly, due to being in business for more than fifty years we have a solid, established brand name as McDonalds is one of the few companies that is recognizable in almost every country around the world. Our famous golden arches and our bright-colored, smiling clown named Ronald, both stand for superior friendly customer service, efficiency, convenience to customers, quality, and cleanliness. We need to build upon these strengths to continually ensure that “Everyone is lovin’ it at McDonalds.”

The McDonald’s Corporation is one of the most successful global restaurant chains around the world. They have used effective management and global expansion strategies to enter and gain a share of the foreign market.

Since McDonald’s is the most well know fast food chain in the world with a market cap of 69.35 billion, brand recognition is their biggest strength. The secret of McDonald’s success is its willingness to innovate and maintain consistency in the operation of its many outlets. In recent years McDonald’s has introduced Premium Salads, Snack Wraps, fresh Apple Dippers in the United States, and Corn Cups in China. Also, McDonald 's products are priced so low that economic conditions are almost insignificant.

“I’m lovin’ it” are the words synonyms with McDonald’s, the world’s most recognized and profitable food chain over the past 75 years. Their continued success over this time span and ability to stay at the top shows that people are, well, really loving it. However, recent research shows that over the past year the population is not loving it quite as much. In fact, for the first time in it’s history, McDonald’s has posted a decrease in sales for twelve months in a row. With social movements towards healthy and fresh food trends, McDonald’s has been pinned as the posterchild for unhealthy and processed cuisine. While they still top the world’s leaderboard of restaurant sales, this steady decline is something that needs to be examined and dealt with so the company can reach continued success and longevity. In order to improve this weakened image one must examine McDonald’s brand image and marketing tactics. By determining what the problem is they could possibly reposition themselves and get back to the top of the food world.