Economic Issues Of Nike

To maximize its profits and expand its market share worldwide, Nike invests intensively in the emerging market, where South-East Asia is the primary region for the firm to build many factories. These business investments enable Nike to generate the substantial revenues and the business makes billion dollars in profits. Consequently, the Nike’s employees in Indonesia suffer critically in their work as well in their living residents. They must work as many as 60 hours per week with a minimal wage. In

The report focuses on the Economic Value Added of Nike Inc. The analysis is conducted through a detailed assessment of the financial statements including income statement, balance sheet, and cash flow. Such financial statements are then applied to derive common-size statements for income statement and balance. The trends and predictions obtained from the common-size statements predict the future economic value. Similarly, the Pro-forma financial statements derived provide vital future economic performances of Nike Inc. According to the regression analysis and the assessment of the common-size and Pro-forma financial statements; Nike Inc. has a growth in revenue and earnings per share. The EVA computed using WACC, Net Operating Profit after Taxes (NOPAT), and Invested Capital is positive (+$391.24); this shows that Nike Inc. is financially stable and will grow in the next three years.

Nike’s target market for their shoes, clothes and other accessories are males and females between 18 and 35 years old. Nike’s Competitive market has expanded and dominated in the international market. Nike disburses TV ads during professional and college sports events, prime-time programs, and late-night TV programs. A financial analysis helps us compare a company’s current performance with its past performance Gives us an idea of how the entire industry is performing as well as liquidity ratios, profitability ratios, and leverage ratios will give us a good understanding of how Nike, Adidas Group, and Under Armour are performing.

The global trends are to be fashion and personality. So Nike change its marketing strategies and products design to become more fashion and focus on the youth consumers. It brings risks to Nike because in the traditional mind of customers, they consider Nike only sell the athletic products. The fashion or the changing style products is unimaginative for customers to purchase. Not all the customers can follow the changing of Nike. Therefore, Nike should analyse the market and customers' preference as well as customers'

In the last couple of years Nike’s sales have decreased which were targeted at 15-19 year olds. This problem has caused Nike to lose customers which means a loss in sales/ profits. Over the past few months competitors have been raising their strategies to bring in customers in which increases their profits. This is having a negative effect on Nike, if Nike carry on the way

In this project, I have chosen to provide a microeconomic-based analysis on NIKE Inc. The study will include the analytic overview of the general market of Nike brand, as well as the information about the goods, service, and areas of operation. Throughout the research of this paper, I will discuss the cost of production, as well as the supply and demand in relation to microeconomics. Moreover, we will look at how supply and demand of this market regulates the equilibrium of quantity and price, as well as the economical efficiencies where the surplus for consumer and producer is maximized. Information will be explored to understand why businesses and people make decisions and how those actions we can be used for strategy. To conclude this research paper, I will take a deeper look and make recommendations for the future profitability, future growth and sustainability of NIKE Inc. (Hubbard & Obrien, 2015).

is a growth company. Over the last 10 years, we’ve more than doubled our revenue, and they have stated “we believe we’ll deliver $30 billion in revenue by FY15 and $36 billion by FY17.” Since we published our FY10/11 Sustainable Business Performance Summary, our overall employee base grew to approximately 48,000 at the end of FY13, an increase of 10,000 employees. We expect strong growth in Running, Basketball, Football, Men’s Training, Sportswear, Women’s Training and Direct to Consumer sales. As we look forward, we believe that sustainability is one of the key drivers that will catalyze innovation and lead us toward continued growth. NIKE, seeks to deliver shareholder value through sustainable growth. One of the ways we will achieve this goal is to find avenues to reach our long-term vision of decoupling profitable growth from constrained resources. The CEO shared that they are working to integrate sustainability into every aspect of our business. Our aim is to challenge, push and explore ways that change the game entirely for materials, design and manufacturing. We don’t grow just to get bigger. We grow to be better and do

Nike, Inc. is a world’s leading supplier and a major manufacturer of athletic shoes and sports apparel. It was founded on January 25th, 1964 as Blue Ribbon Sports by Philip Knight and Bill Bowerman. It officially became Nike, Inc. in 1978. Currently their brands include Nike Golf, Nike Pro, Nike+, Air Jordan and Nike Skateboarding, while their subsidiaries are Cole Haan, Hurley International, Umbro and Converse. During this stage, the Nike brand has become so strong as to place it in the list of recession-proof consumer branded giants, in the company of Coca-Cola, Gillette and Proctor & Gamble.

     History: NIKE, Inc. is engaged in the design, development and worldwide                 marketing of footwear, apparel, equipment and accessory products. The                 Company sells its products to retail accounts and through a mix of            independent distributors, licensees and subsidiaries in over 120 countries            around the

After sluggish focus and growth in the 1980ies, Nike experienced strong growth in the 1990ies and cemented the position as global recognizable brand. The increased international focus created strains on the supply chain, which was consider inadequate to cater efficiently to the organization and the rapid changes consumer demands . As a consequence of the afore mentioned supply chain problem Nike faced inefficient inventory management, problems in flow of goods and poor demand

In my opinion, if the sales volume were starting to suffer due to an economic recession, it would be absolutely necessary to change the corporate strategy. This is particularly true if the recession may have long-term effects. One of the primary areas a recession affects in terms of products is the price. The current corporate strategy adopted by Nike is clearly geared towards the higher end of the market, and such a strategy may not be sustainable if consumers are searching for value in a market recession. Therefore, a change in corporate strategy would involve cost cutting, either from sponsorships or by reducing stores' overheads. A change in the market, as significant as a recession, requires a new strategy for organizations in ensuring

Competition is very fierce due to the number of companies competing for sales. Lots of money goes to marketing and promotions using various channels to reach the young demographic group of consumers who spend the most money on Nike’s products. Growth is slowing down in the athletic footwear industry. But new markets are emerging with high growth rates. These markets include extreme sports market and the corporate merchandise market.

“Developed markets like the United States are relatively stable, thereby proving Nike Inc. with the chance to continue its slow but steady growth in these countries. The company also has opportunities to grow by increasing its operations in high-growth developing countries quickly. However, the rapid expansion of emerging markets also threatens Nike by increasing labor costs in the company’s supply chain and production facilities”.

In response to rising popularity of e-commerce, Nike should enhance its direct interaction with consumers by having its own localized online shopping site in all the countries it has operations, including Malaysia. The brand should connect more personally with its customers to help each individual make the right choices for the same products’ quality but at lower prices (considering no additional costs involved compared to running a brick-and-mortar store). This is also in view of the fact that a large number of customers being sceptical about the quality of Nike products when buying online from the third-party e-commerce sites. This strategy would be in line with Nike’s broader effort to boost its direct-to-consumer sales from US$6.6billion in 2015 to US$16billion in 2020 (YahooFinance, Sept, 2017), to counter the dwindling sales growth from its wholesale segment (graph

Social: social factors have affected in Nike business in the last decades. As people life style is changing everyday, Nike is continuously developing their product according to customer choice. Besides online shopping , emphasis of safety safety, increasing litigation also affected the Nike business.