Economic analysis of Dell Desktop Computers Industry Demand, Costs and production, Market Structure, SWOT analysis, Global Strategy, Recommendations

Dell is a computer corporation recognized for manufacturing computer systems through parts assemble. In 1983, Michael Dell saw an opportunity in using IBM compatible computers for a new assembly line that can be sold to local businesses. The idea as explained by Michael Dell, in one of his interview, is that in the early days of computers' manufacturing, companies had to be able to produce every part of the system. As the industry matured, companies started to focus on single parts and to become specialized in creating items that can be assembled with other parts to prepare a computer. As a result, Dell understood that to have a competitive edge in the market, they needed to

Three new computers offering to customers including wholesale and retail prices. These three brands were selected according to their design, connectivity, performance, price and help and support. The ratings were compared and the top 3 leading brands were chosen.

Microsoft’s approach of allowing competition between manufactures increases both the variety and the availability of their Personal Computers. PCs can be found almost anywhere that sells electronics, and most electronics stores carry a large selection of PC’s. Since each PC manufacturer produces their own configurations, and each retailer sells at least a few exclusive PCs along with a large selection of non-exclusive Personal Computers, it is also much easier to find the perfect PC.

The company has managed to earn a profit in these tough economic times because of its diverse customer base, broad portfolio, and numerous cost initiatives (Edwards, 2008). The company made a commitment three years ago to focus on design and innovation in the PC replacement market by offering devices such as touch screen PC’s and easy to use software (Edwards, 2008). This has enabled the company to gain market share from its competitors such as Dell and Toshiba (Edwards, 2008). The company has also focused on innovation in printers and services that has helped boost consumer and business interest (Edwards, 2008).

In spite of the fact that PC innovation goes back to at any rate the 1940 's, the chip was initially presented on a wide scale in assembling in the 1970 's. It has been noticed that centralized server PCs began to be utilized as a part of business in the late 1950 's and mid-1960 's. PCs have appeared to develop all the more quickly since the time that the Apple II was conceived in 1977 and the IBM PC in 1981. PC (PCs) spread quickly in the 80 's and 90 's and have been updating from that point forward. It has been said that amid this increment in fame and utilization of PCs the work imbalance and pay contrast has been expanding also. All through this paper we will examine reasons why PCs are to be faulted and why PCs have had nothing to do with a financial increment of talented taught laborers and a decline in the requirement for incompetent and uneducated specialists.

Dell Computer Corporation was founded in 1984 by Michael Dell. From the early 1990s until the mid-2000s, Dell was ranked as a PC market leader relying on their distinctive marketing pattern “Direct Model” which undertook direct communication with customers and provided customized products. Recently, the PC industry is facing inconceivable worldwide competition, and Dell is gradually losing their competitive advantages by using its direct model in critical business segments. The company is facing shrinkage of growth, increasing competition, declining quality of customer service, and limitation of expansion. These issues have an enormous impact on Dell’s position as a technological giant in the PC industry.

The PC market is an ever-growing and changing industry field with an array of technologies that can be confusing to the average consumer. Though the task may be daunting, one can find an excellent deal on the perfect computer suited to your needs. The following information will show that with all the choices out there the average student can find a well-priced used laptop without any major preexisting issues. The evidence gathered will also show that while the Apple brand is an alluring one, it is more practical for the general user to go with a PC brand.

The personal computer has been credited for many of its strengths. A PC is easy to shop for, since most computer retailers rely heavily

Founded in 1984 by Michael Dell with the aim of building relationships directly with customers. Dell is a premier provider of PC products and services sought by customers worldwide to build their information technology and internet infrastructures. Through its direct business model it designs, manufactures and customises products and services to customer requirements and offers an extensive selection of software and peripherals.

During the 1970s decade, the United States were undergoing a rather challenging period of economic downturn, preceded by two decades of economic growth. From a technological standpoint, computers were scarce and inefficient, while competition in the industry was virtually inexistent. The market was dominated by IBM, but Microsoft would soon be launched (Ceruzzi, 2010).

During the past ten years, computers have been increasing in there popularity across the board (2004). Over the years, the personal computer has become affordable for the general

Both Faber and Evangehlo’s articles echo the same argument that personal computer sales and shipments, in general, have been continuing its downward spiral because tablets and smartphones have replaced personal computers especially in incipient markets. Though Faber’s article drew focus on Apple’s MacIntosh growing 28.5 percent year over year, Evangehlo focus drew on Intel’s confirmation that new processors will be capable of switching between Android and Windows instantaneously. In comparison to Pettey and van der Meulen’s article, “Gartner Says Worldwide PC Shipments in the Third Quarter of 2013 Declined 8.6 Percent” with Faber and Evangehlo’s articles, all three articles ascribed the fall of personal computer shipments and sales throughout 2013 as the

The Dell Computer Corporation was founded in 1984 by Michael Dell, who began the company by refurbishing IBM clones out of his dorm room for extra money. From the beginning and through the 1990’s, the company grew quickly and was very successful. Dell used a cost leadership strategy and focus on creating products that were already in the market place, but changed the timing of production and the method of distribution that was in place with the company’s competitors by assembling computers to order and selling directly to the customers. The company focused on creating value for customers and meeting their needs, but into the

In Windows NT Workstations Dell's US and Worldwide market share was 55.4% and 43.9% respectively.

PC industry is characterized by fast declining ASP year over year. Together with the increasing component costs from 2009, both Dell and HP are facing squeezing profit margins (HP 2010; Dell 2010). In the first quarter of 2011, HP’s gross margin for its Personal System Group (PSG) is as low as 6.4% (Epstein 2011). Similarly, Dell’s gross margin of PCs is often 3 to 5% (Wang 2010). This indicates that if both