Economics/ Demand Estimation

Demand for a good/product as Sherman et al. (2008) note "is the quantity of that good buyers would be willing and able to purchase during a given period, at various price levels"¦" Currently, the entity has "a 48.3 percent share of U.S. beer sales to retailers" (Anheuser Busch 2011). In this case, using the percentage of beer sales the firm makes to retailers as an indicator of demand, one can easily conclude that the demand for Anheuser Busch's products is quite high. The high demand in this case can be attributed to aggressive marketing and advertising as well as a recovering economy.

* Customer demand: Rather than basing on history and forecast sale of its products, the company should pay more attention in analyzing some uncontrollable factors such as inflation, recession, and currency exchange rate which may affect customers’ buying behavior.

Supply and demand lies in the heart and soul of economics. The concept is perhaps the single most driving force in an economy, specifically a capitalist economy. Supply and demand is based on two concepts: The law of demand and the law of supply. The law of demand states that the demand of a product rises as its price falls, therefore the demand of a product falls as its price rises. A good example of this occurs in grocery stores. If the price of a case of Coca-cola drops from $6.99 to $2.99 the demand for the product will rise because more people are willing to pay $2.99 rather than $6.99. Not only will typical consumer of Coca-cola purchase more but consumers who are not normally willing to pay $6.99 will make the purchase. Substitution also plays a role in the equation. Substitution occurs when consumers substitute one good for another based on price levels. In the Coca-cola scenario, some Pepsi drinkers will purchase the Coca-cola given the case of Pepsi is price higher.

By calculating the weight of each demand point taking into the regard the likelihood (β), and the population (M) and the impact coefficient (e). Weight of each demand = (β×e×M).

Supply and demand is a fundamental element of economics; it is the main support system of a market economy. Demand can be interpreted by the quantity of a product or service a consumer is desired to acquire at a given time period. Quantity demanded is the amount of product consumers are willing to purchase at a given price; the relationship between price and quantity demanded is commonly known as the demand relationship. Supply however, accounts for how much a market produces for consumers. The quantity supplied refers to the actual amount of a certain good firms are willing to supply to consumers when receiving a certain price. Having limited resources we all have to

Supply and demand concepts are all around us. Take for example a shoe factory. From a macroeconomic perspective everybody needs shoes. This type of product is a necessary and not a luxury product. So, there will always be a higher demand of shoes. The company will always try to find the best price to sell the shoes so that the demand increases. The price of shoes is also determined by the production cost of the shoe since it needs to be higher than it. Producing the shoes does not only depend on the company itself but on other macroeconomic indicators. For example, if oil prices increase, the company will need to increase the price of the shoes since it would cost more to pay the suppliers for delivering the materials needed in the production process. Also, as the law of supply says, when supply increases, the price increases. If the supply

This research paper was developed with the main purpose of presenting an overview that define and explain the importance of demand forecasting aligned with the Sales & Operations Planning. In addition, through the analysis of the content presented in this paper, readers will be able to understand each aspect involved with the topic in discussion as well as its application against the competitive business market faced by companies worldwide. More importantly, by analyzing the content presented in this research paper, readers will also be able to learn and comprehend that when well applied, forecasting methods within the sales & operations planning can be key business tools for companies in their path for success.

To summarize the concept, when the price of a product falls, the quantity demanded of the product will increase, and conversely, when the price of a product increases, the quantity demanded of the product will decrease, where all other relevant factors are constant. (Glen, 2012).

Economic ideas provide a conceptual framework for understanding the forces that shape our personal and public lives.

Normal products are categorized as products whose value is lower than prestigious products, they both assume a role in the market as they are targeted to different market segments. Demand curves differ as both products may be perceived differently, typically normal products are perceived as lower quality contrary to prestigious products whose customers perceive them as higher quality products. Ultimately, they differ in the perception of the customer as each product is categorized according to their price, and higher priced products may be perceived as better. An example could be represented by two different vehicle manufacturers; Honda, and BMW, Honda is a low priced vehicle known for reliability fuel efficiency, etc.… BMW are known for their luxury, and price. Here their demand may differ as they both have different target markets. Perhaps if Honda decided to raise their price, they would more than likely lose profit, but if BMW was to lower their price, their demand would potentially increase. These changes are known as demand shifts here a firm identifies the traits of each shift, and can identify the relationship in demand. Moreover, marketers can estimate their product demand. This is done by one;

A set of graphs shows the relationship between demand and total revenue (TR) for a linear demand curve. As price decreases in the elastic range, TR increases, but in the inelastic range, TR decreases. TR is maximized at the quantity where PED = 1.

Elasticity of demand represented as “Ed” is defined as a “measure of the response of a consumer to a change in price on the quantity demanded of a good” (McConnell, 2012). Determinants for elasticity of demand would include the substitutability of a good, proportion of a consumer 's income spent on a good, the nature of the necessity of a good and the time a purchase is under consideration by the consumer. Furthermore, elasticity of demand is calculated with this formula:

Demand is the relationship between price and quantity demanded for a particular good and service in particular circumstances. For each price the demand relationship tells the quantity the buyers want to buy at that corresponding price. The quantity the buyers want to buy at a particular price is called the Quantity Demanded.

Forecasting demand is the art and science of predicting future demand. There are several different techniques that can be employed alone or in combination with each other, depending upon the firm’s particular situation and the point in the product’s life cycle, and they are further classified as to the time horizon they represent. Forecasts are generally quantitative (relying on historical data) or qualitative (such as variable personal experiences).

4. Demand: The desire to purchase, coupled with the power to do so; the quantity of goods that buyers will take at a particular price.