Edible Oil Industry-India

©2011 IAM IAM Level 2 Certificate in Principles of Business and Administration • Qualification handbook • 7

Assistant Professor, Department of Business Administration, College of Science and Humanities Studies, Prince Sattam Bin Abdulaziz University, Al-Aflaj, KSA

Palm is a tree crop suited to cultivation in climatic conditions similar to those of the tropical rainforest. From 1999 to 2009, global production more than doubled. Thirty years ago, palm oil accounted for less than 2 percent but now accounts for 37 percent of vegetable oil consumption worldwide, and palm has displaced soy as the world’s most important vegetable oil. Palm oil is used as a biofuel, for cooking, and in a wide range of other items, including food products, cosmetics, soaps and detergents.

The main reason of this assignment is to collect related information about the selected entities, their functioning and operations, what products they make along with their portfolios and implementation of marketing strategies. And also how they manage to deal with their competitors.

Submitted in Partial Fulfillment for the Requirements of the degree Programme Bachelor of Business Administration

SEMINAR PROJECT REPORT SUBMITTED TOWARDS THE PARTIAL FULFILLMENT OF UNDER GRADUATE DEGREE IN BUSINESS ADMINISTRATION

I would like to express my gratitude to Dr. Taruna Parmar, Faculty, Lala Lajpat Rai Institute of Management for providing me invaluable support and guidance in writing this research paper. The shortcomings or a limitation of the research or errors continued

*Jaspreet Kaur, Lecturer in Department of Commerce, Sri Aurobindo College of Commerce and Management, Ferozepur Road, Ludhiana. E- mail: jas_2347@rediffmail.com, Phone No: 9915509226

Dr. Suresh Kumar Bhaker, Assistant Professor, Management in Haryana School of Business, Guru Jambheshwar University of Science and Technology Hisar, Haryana

In the partial fulfillment of the requirement of Master of Business Administration (M.B.A.) Program (2002-2004) Hemchandracharya North Gujarat University, Patan.

SUBMITTED TO:Prof. Shweta JainSUBMITTED BY:Prabhakar Rahul Enroll (2009PGDM031)Puneet Arora Enroll (2009PGDM033)Amit Bharti Enroll (2009PGDM004)PGDM (MARKETING AND HR)

Lecturer in Commerce, Guest Faculty, Govt. Bikram College of Commerce, Patiala . Research Scholar, Dravidian University, Kuppum, AP.

*Ph.D. Scholar. Assistant Professor in Commerce, D.R.B.C.C.C. Hindu College, Chennai - 600072, Tamil Nadu, India.

A Project Report submitted in partial fulfillment of the requirements for the Degree of Master of Business Administration

Submitted To: Mustafa Nizamul Aziz (NiZ) Lecturer Department of Management School of Business & Economics (SBE) North South University