Education Programs For Children And Their Children

965 Words4 Pages
When my daughter was in school, it seemed she was always coming home with a printed handout from the school advertising a fundraising campaign of some sort. Doing our good parental duties, we often took the list or catalogue of items for sale into our offices for coworkers to purchase, if they wished. Though my daughter is grown and now has school-aged children of her own, schools are still pitching fundraising ideas through the students and their families. Children are often the primary, or initial family members to see advertising for the fundraising items. Sometimes schools have classroom televisions showing educational programming to students, along with commercials. According to Hartman, DesJardins & MacDonald (2014), children were projected to spend an estimated $40 billion in 2002, and as much as $51.8 billion by 2006. Much of what the students bought, coming from the items that were advertised for, was probably paid for by parents. Students, especially those that are primary and middle school aged, do not have the reasoning capacity as someone older. When marketing practices target young people, they probably do not have any idea of how hard it may be on their parents to fund every wish they have, all from seeing a commercial at school. Though not all marketing is bad, but to gear it towards vulnerable and uninformed students. Most students do not have the capacity to inform themselves of what they really need to sustain them as students. Those in early
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