Education Programs For Children And Their Children

In today’s market driven society children can’t escape ads and their marketers, even their schools are filled with the advertiser’s products distracting the youth from learning.

In today’s media obsessed society, youth is greatly influenced by advertising. For example, Marketing to kids gets more savvy with technologies is how they ,“Online games like Webkinz show ads on the site draw youth to buy the product or just to look at it for ‘money’”. Because this tactic works, the ads are an excellent at make youth to talk about this and be annoyed. In Facts about Marketing to Children, it says, “Children pack 8.5 hours of media a day’, is what the Facts about Marketing to Children says.” Because children are on the media so much it is easy for marketers to advertise and get children to buy the product. “ Anne Lappe says that when her daughter grows up, and goes to a movie, the character might have a soda or fast food.”

One of the most successful marketers is quoted in the article “Get kids to nag their parents and nag them well”(260). In the initial few sections, he discussed the present time effects of the advertising on youngsters. Through this he contend that, previously, there weren't numerous child based marketing organizations that concentrated exclusively with respect to children and have their own kids' divisions, while now, they have huge amounts of organizations that makes a whole advertising division for the

Will Rogers once said, “Advertising is the art of convincing people to spend money they don’t have for something they don’t need.” Targeting youth by advertisements happens in all forms and advertising companies are the only ones getting the profit from it. Advertising affects the life of youths lives in many negative ways because it has skyrocketed health risks, lowers self-esteem and increases money spent by youth.

Some companies even target little children just because they know that they are innocent and that they are most likely going to go to their parents to buy them the product that they want. In some occasions the parents are going to buy the product because they want the best for their children; which might not be the right thing in these type of situations. Most parents do not know that the companies are targeting their children and they give no importance to what they are doing. The only thing that the parents are thinking are that they are choosing the best for their children by satisfying them. Most children in this century already know what each brand is or what is trending before even learning how to add or subtract. In this type of situation I strongly agree on what Barber said that “... parents can refuse to relinquish their gatekeeping roles and let marketers know they won't allow their kids to be targeted anymore.” Moreover it explains that parents should not let their children believe what social media or producers say that they need. It is their job to teach children to know what they need on their own and not what producers tell them they

Teenagers have a “... need for independence, rebellion, and personal control,” (Source F). Marketers can use this in many ways. They can use it to their economical advantage by manipulating teenagers into buying their goods. But, PSA’s can really show teenagers the facts and promote good morals. Recent studies look into how advertisements affect adolescents, “... these studies show that social marketing has successfully changed health behavior such as smoking, physical activity, and condom use, as well as behavioral mediators such as knowledge, attitudes, and beliefs related to these behaviors,” (Source F). While it's true that it's easy for teenagers to be manipulated by commercials, a lot of other commercials can be a strong influence in building better lives for them. If people could focus on the pros rather then the cons, then they could see the big picture of marketing to

Advertisements also affect a child's own identity because "advertising manipulates [children] through their insecurities, working to define normality for them" (Source C). Children, especially pre-teens and teenagers, are essentially going through a multitude of crises with the most prominent one being and identity crisis. Figuring out who one is, is a vital step towards adulthood and independence, and with advertisements altering children's thoughts and ideas, their futures are not looking as bright. Without a sense of self, humans are nothing. They are simply mindless creatures just trying to survive. They have no intellectual independence and therefore, inventions, ideas, and discoveries will begin to slowly diminish. But, the manipulative ways of advertising can in facts be positive. With 15,312 promotions and public service announcements seen by children and teens annually (Source A), the world has a high chance of new generations of innovators and environmental heroes. If advertisements can, in a sense, manipulate children into doing positive things and taking actions, then yes, advertising to children is an extremely clever thing to do, and will benefit not only the viewers, but the world in

To begin, a child’s brain is has not yet developed enough to make their own conscious decisions. For large companies or organizations, “Children are easy prey for advertisers” (Source C), rather than adults. So, in theory, a company should amend its advertising to a more beneficial system for the community. As David Benady stated, “ Advertising and marketing could encourage children to eat healthily, participate in sports and read books” (Source B), which is entirely true. With the combination of children's naiveness and companies marketing techniques, a child could easily be sucked into eating healthy rather

Companies are continuously in search of innovative marketing techniques by encouragingly establishing individuals to purchase their advertised products. As intelligent as marketing companies are, they are indeed aware of the fact that adults are more likely to watch an advertisement and detect why they should or should not purchase such product. In such instances where the company cannot reach the focus of an adult, parent, or parental figure, marketers will target young children and teens in their advertising campaigns. Advertising campaigns targeting the youth have significantly impacted the ethical consideration in the children’s market through media, ethics, as well as food advertising to children.

Throughout these last few decades, corporations have been entering schools and creating a pressure for the students to become life-long consumers for them. Companies do not really care for the education of the students; rather they care only about how they profit off of the children and young adults. Though there are different types of commercialism present in school campuses, a good percentage of the schools are receiving a majority of their sponsorships from soda and candy companies, which in turn is actually undermining the nutrition. Since there are a grand amount of advertisements being hung around the schools, students are being discouraged from critically thinking about brands, messages, or even the topics companies are conveying. Essentially, the freedoms of students are slowly being taken away because they are being brain-washed into becoming consumers of the different corporations from such an early

Marketing to children is not a new phenomenon; however, there have been many ethical debates on its rightness; is advertising to children a gentle persuasion of the innocent or a sinister threat to our society? There’s too much as stake if we remain silent and simply assume that marketing companies have our children’s best interests at heart; the truth is they don’t. This paper will explore to implications of marketing to children and the overall effects it has on our society. I will argue that advertising to children is a social problem. In the first part of my paper I will discuss why advertising to children is ethically wrong, I will then discuss what has changed; this will be followed by a discussion as to why it is a social problem and finally, I will conclude my paper by discussing what should be done to change it. Please note this paper is written in the first person as I have children and I have a vested interest in this topic.

Corporate America has surged on students for many years. Students are diminished by educational as well as misleading guidance from the media. Television advertisements continue to promote unfit role models to our younger generation. In addition, students are bombarded with unhealthy food and beverages at school. Companies like Coca Cola, Pepsi, and Dr. Pepper, are not committed in helping students advance in their education. Ever wonder why there are so many overweight children in school? Statics show “teenagers along spent more than $150 billion last year. Propaganda has promoted students in becoming prominent consumers. Schools need to remove this debilitating unhealthy advertisement and educate healthier products for students to purchase.

Since the beginning of corporations, marketers have been targeting teenagers since teens have the money to blow and the urge to want the next hot new item. Like Mark Crispin Miller said in the documentary The Merchants of Cool,” What this system does is it closely studies the young keeps them under constant surveillance to figure out what will push their buttons.” Resulting in marketers striving to advertise towards teens interests because they want to make sure their products are appealing and a must have item. In a

The messages sent by advertisers and the media almost insist that young people be frivolous,

Most people have gotten either that knock on their front door or one of their family members coming up to them trying to sell them something from a school fundraiser. It is normally some kind of discount card, pizza, or nuts. The students participating in the fundraiser always claim that it is for a good cause and that the school and/or sports team gets a portion of the profits. This normally ensnares people to where they feel like they have to support the school, and that means buying an overpriced item they do not really need. The real question though, is if it is actually worth the hassle of going around and getting people to buy overpriced items, so the school can receive a small portion of the profits. Political leaders say that education is their number one priority yet the gap between what they say and what they proceed with is still very much open (Levenson). School fundraisers, that are set up by booster clubs and PTO, only encourage this ever widening gap because they show that even though political leaders say they care about education, they do nothing to provide support, so the school is stuck trying to raise the money they need. Parents and students cannot stop it though because school fundraisers are a necessary evil. People must earn support, in this case the support comes from fundraising, where it is not given by the government.