Effect Of Brand Image On Concrete

Customer perception of a brand is based on how the company positions its brand in the marketing to generate that impression in their minds. This positioning is based on the company’s market position and its competitors’ positions.

The characterization of the firm’s products and the brand is important for the firm to have a clear brands-product matrix. This is a graphical representation of the product and the brand of the firm. Such a matrix is very useful in assisting in marketing as it helps in the understanding of the brand lines as well as help in

A brand is a portfolio of qualities associated with a name, which in turn invokes certain images to individuals and hold values beyond the benefits of a product (Iacobucci, 2018). Brand association occurs when customers make a cognitive or emotional association with a particular brand. For instance, when a customer sees a certain color, symbol, logo, or name they automatically can make a connection to a particular brand. Brands start with a name that conveys information, suggest their benefits, or can even be named after their founders (Iacobucci, 2018). In the marketing perspective marketers can control the brand which they are marketing by using catching logos, colors, slogans, or even the products shape and appearance. In marketing a marketer can control the message they are trying to convey but cannot really have control over an individual’s association with that particular brand. Once a customer has an association with a particular brand they may favor the brand based on a past experience or even that individual’s sense of style or they may dislike a brand because of an association they

Brand image is defined as consumer perceptions of a brand as reflected by the brand associations held in consumers’ memory. To measure brand image, one can either use and adapt an existing list of brand associations (e.g., Aaker’s brand personality list described later) or start from scratch by eliciting brand associations and by then measuring the strength of these associations. The outcome of this exercise is usually a short list of the positive and negative associations consumers have with the brand, ranked by their strength. For comparison purposes, it is useful to report the average strength of each association with the brand and the strength of the association with competing brands and to do this for each target segments (e.g., brand users and users of competing brands). For example, you can list the five positive and negative associations INSEAD MBAs and LBS IVIBAs have of the INSEAD and LBS brands and report the four scores for each association.

The definition of high strength changes over the years as concrete strength used in the field increases. Any construction activity requires several materials such as concrete, steel, brick, stone, glass, clay, mud, wood, and so on. However, the cement concrete remains the main construction material used in construction industries. For its suitability and adaptability with respect to the changing environment, the concrete must be such that it can conserve resources, protect the environment, economize and lead to proper utilization of energy. To achieve this, major emphasis must be laid on the use of wastes and byproducts in cement and concrete used for new constructions. The utilization of recycled aggregate

Most of the time consumer uses the preference of their five senses and sometimes retrieving information from their past purchase. Notice that in any of those ways, packaging has the impact. The role of packaging has increasingly raised its bar to one of those significant tools for marketer’s to attract consumers. Packaging acts as a silent communicator, salesman and outfit for the product. Some products wear more expensive outfits than others depending on what marketers is trying to emphasize for their target audience. Orth, Campana, and Malkewitz (2010) stated that designing packaging is an essential part in anticipating a brand image. Sometimes it is designed to carry an impression of being a high quality product while some other time it may design to signify that the price is affordable Orth et al., 2010; Ahmad, Billoo; Lakhan (2012). Consumer’s first impression when encountering product is crucial. It can upgrade or damage the brand. Abrams, E. (2010) stated in “Brand Identity meets Economics of Scales,” that everything seem on the store’s shelf designate the first impression of the brand to consumer. The major cause of success of both brand identity and economics of scales is the brand itself

Brand is a term that enables the pubic to easily identify a certain company, their offerings in term of goods and product. It is the image that a certain company produces to the public. Brand is a set of expectations, memories, stories and relationship that engaged together, for a consumer’s choice to choose a product or service.

In this project descriptive research have been used and observe how brand image of ACC has influenced people to purchase concrete products from this company. Concrete is a mixer of aggregate, cement, sand, admixture and water. In present time customers prefer Ready Mix Concrete because it is easy, no need of storing raw materials and the strength of the concrete is higher and excellent. But there are many competitors in this concrete manufacturing industry and we see how ACC concrete ltd has fared among others. This study tells that does brand image really matters in the consumer buying decision.

In this project descriptive research have been used and observe how brand image of ACC has influenced people to purchase concrete products from this company. Concrete is a mixer of aggregate, cement, sand, admixture and water. In present time customers prefer Ready Mix Concrete because it is easy, no need of storing raw materials and the strength of the concrete is higher and excellent. But there are many competitors in this concrete manufacturing

The image of the Konrow’ brand isn’t well associated as we can learn from the participants responds. They expressed several concepts that can be considered by Konrow to evaluate and match a positive association strategy, by trying to delete “Unknown brand”, “common design” associations from the consumers mind. These factors should lead the brand during the communication campaign and at the sales point.

The dawn of 20th century is the initiation of production of goods and services which were consumer focussed, instead of the usual trend of mass production. Due to economic growth and diversified consumerism, there arises a need for the manufacturers to give additional products of to the market for their survival while still retaining their so called “BRAND” name. Knowledge of the brand communities assists manufacturers preceding the launch of new products so as to retain the positive attitude towards the product and brand as a whole. The influence of brand has grown to the extent that even in accounting there is value allotted for intangibles like goodwill of a company, which mostly contributes to the brand name. Consumers are happy to pay more to get more sophisticated products to blend in the community than left aloof. More brand oriented groups are evident; credit goes to the social media which is prevalent and influential around the globe and contributes to the growing consumer base of reputed brands like Apple, Microsoft, Harvey Davidson motorcycle, etc. (Stratton & Northcote, 2014)

The aim of this experiment was to understand the properties of fresh and cured concrete, looking at the relationship between workability and compressive strength.

To deliver a sustainable built environment, concrete plays a crucial part in performance of the structure’s durability, robustness, fire-resistance, thermal mass, acoustic performance, and flood resilience. It is now days recognized and utilized by various design teams in the delivery of different sustainable projects.

In this particular dissertation, the researcher has mainly focused on whether customers ' perceptions changing as per the brand image and brand value of products. In this study, it has mainly focused on the Hampshire Cosmetics Ltd.

This study was conducted in Chitungwaza and Harare urban markets in Zimbabwe as the target market. The purpose of the study was to assess the level of the brand awareness and factors