Effect of Brand Image on Consumer Purchasing Behaviour on Clothing:

Kerin, R. A., Hartley, S. W., & Rudelius, W. (2013). Marketing. (11th ed.). New York, New

Promote more causal dressing with a great line of clothes that can be worn by customer of all types. Just like David Hagenbuch stated in his article, “Positive experiences will be remember then negative,” (The Conversation, 2015)

While on a shopping trip, a group of my friends had decided to purchase the more expensive designer clothing. I, on the other hand, was attracted to my favorite attire – a generic tee-shirt and a pair of athletic shorts.

On this site, you will learn to view what you wear through the lens of personal branding.

(Choose a garment, which can be used to discuss fashion from the point of view of the consumer. This garment must be able to demonstrate how the consumer individually constructs their identity and conveys that identity through the style and styling of clothing. You should treat this garment as an object as a form of evidence, which can help you to explain theories of fashion discussed in the sessions. The intention of your analysis is to examine the ways in which we can ‘read’ objects and images, understand their meanings and explain them in the context of broader theoretical and social concerns. You should aim to be as analytical as possible. You may want to use further

It is essential to select a representative and accurate sample. The population of interest this study will be the adults in Australia who are over 18 years old. In other words, a consumer should own understandings of fashion and unfashion independently. Due to time limitation, 4 samples come from QUT blackboard sources.

Traveling, listening to music, shopping, and studying different cultures are distinctive things that embody what I like to do, but being unique is what really defines me as a person. Being fashion-forward represents a part of my life, but just because something is on trend doesn’t mean I’m going to follow it. I’m an active listener with strong leadership skills. Fluent in English and Spanish written and communication skills. I’m able to make decisions individually and comfortable interacting with all levels of the organization and publicly.

‘style, branding, colour and fashionability’ of the clothing as a tool for the audience to

Similarly, as social individuals, we wear certain clothes to fit a role in society and the clothing styles we wear can be changed in accordance to these differing roles and expectations. Clothing is one of the primary indications of one’s manner and appearance. For instance, an individual is most likely to wear professional attire that is sleek and conservative in order to assert leadership, power, or competence in a certain setting; casual and relaxed attire is most often seen in social settings among peers and friends in leisurely events which exemplifies equality, friendliness, and similarity. As an experiment

“Real style is never right or wrong it’s a matter of being yourself on purpose,” G. Bruce Boyer. A person may wake up and try one set of clothing then another, and they are just not feeling it. By the time they notice, everything they own is on the bed or on the floor instead of hanging neatly in their closet. Clothing is connected to the person’s personality, mood, and memory, and it conveys in its own language, a message to the wearer and their audience. Hence, some days it is easier to select clothes and other occasions it appears as if there is nothing to wear in the closet. However, through purpose, thought, and choice, clothes gain entree into the person’s closet.

Armstrong, G. Brown, L. Burton, S. Deans, K., & Kotler, P. (2010). Marketing (pp. 4-40). New South Wales: Pearson

In the fashion industry, fashion brands are highly associated with branding, because of the intensive competitive fashion markets. Moreover, fashion brands are self-expressing to some extent (Carroll, 2008). Building creative brand image is important for the fashion brands. In addition, Carroll (2008) said that social responsibility and potential risks are the two aspects related to the fashion brands. Just as

Fashion and appearance are about showing who we are. Kratz and Reimer (1998) state how fashion is a cultural phenomen that we use to communicate to others our identity. This identity could be social and cultural, it can be showing

Red Bull is not differentiated by gender, race or income, but does position itself as young, sporty and dynamic. It is also perceived as the market leader. The brand is not associated with a type of distribution channel, but does insist on usage situations – anytime, anywhere, for any situation (see advertisement A in Appendix 1).

As I open my eyes to the world around me, I am blinded by the misery and the despair of people. I am subjected to seeing the lack of style exhibited. It is sinful to identify expensive blasé attire purchased for brand names that are nothing short of atrocious. In defense to this calamity, I can bring the world an extensive fashion insight, a view not a single person has tackled before. Combined textures, fabrics, and designs, undiscovered brands, form fitting and flattering attire. I can make appearances at modern and splendor fashion shows. Tying in the styles exhibited into everyday wear; combined with taste and sophistication. I can reveal different fashions for different personalities, and help people uncover their inner-character. I