Effect of Celebrity Endorsement on Students Performance

"When we're young, it sometimes seems as if the world doesn't exist outside our city, our block, our house, our room. We make decisions based on what we see in that limited world and follow the only models available” (Moore, 178). Role models play a very big part in shaping an individual and deciding which route they take in their lifetime. In both of the Weses’ life, role models contributed to why they both turned out so differently. Wes Moore, the author, had strong and positive influences in his life that helped guide him on the right path to become a successful adult. However, the other Wes Moore had many influences in his life that, not intentionally, guided him down the wrong path.

A role model is a person whose behavior, example, or success is or can be emulated by others, especially younger people. Professional athletes

during school is to have a positive role model. For some, their idol might be a Hollywood or

Older siblings and parents are role models for young and developing minds. Role models are assumed

Despite self-awareness, a person make many decisions everyday, even if many are subtle. Getting out of bed, deciding what clothes to wear, and even the attitude you display to others. While there are many factors that contribute to these decision making, a major factor is who your role model is. Role models, whether they be a close friend, family member, or historical figure, can influence what you aspire to do, and how you live your life, per say. In The Other Wes Moore, role models play a big role shaping the lives and decisions of both Wes’s, leading them to their current places in the world.

A role model is an irreplaceable person who often has a following of people who attempt to emulate their actions and reactions. They often are in places of authority or, rather, noble in the eyes of their attendants. Role models yield a lot of value in many societies proven through literature in “The Color of Water” by James McBride, observations of mentors both in history and the present, and my personal experience with leaders who I appreciate.

Being a good role model: This is very important to support the ages five to eight. Knowing fully well that the hearts of children are like a plain slate and they are quick in

Athletes, singers, actors – what do all these people have in common? They’re idols; people who are loved, looked up to, and copied because they’re so good at what they do. They’re the examples every child patterns themselves after. But are they a good influence? Consider an athlete like Ray Rice, who plays well on the field, but beats his wife when the cameras aren’t looking. Or, an actor like Johnny Depp, who skillfully makes a story come to life on the screen, but slips into a drug-addict lifestyle like it’s a sweater. These are the people who will define our future – not who the new generation is, but who they look up to. If the wrong people are chosen to pattern ourselves after, it turns into chaos. For example, look at the Slender Man

A role model is someone who lights the way you can’t, and inspires people to create their own path. They ignite your truth, and know how to turn that flame into a wildfire. A role model doesn’t have to be famous or a hero because they are your hero. They are your familiar face in a sea of unfamiliar souls.

. Even in today’s world social media plays a large part in pushing what success is when speaking about role models. The proper role models for youth are not deemed as successful and are not shown on social media or television. This makes it hard from day one for those who see something such as a positive example because it does not seem to be the most poplar way in school. Students in the earlier years are easier

Celebrity endorsement is a billion dollar industries today (Kambitsis et al., 2002) with companies signing deals with celebrities hoping that they can help them stand out from the clutter and give them a unique and relevant position in the mind of the consumer. According to Solomon (2002), the reasons for using celebrity endorsement involves its potential to create awareness, positive feelings towards their advertising and brand. Research has shown that celebrity endorsement can have an impact on the consumer’s attention, recall, evaluations and purchase intentions (Atkin and Block, 1993), Celebrity endorsement is a widely used tactic in marketing and much research

Most people would say that in order to be considered a good role model, you first need to be considered a good person. A good person is typically a person who has empathy for others, tries their best to make good decisions, and follows the law. After reading this description, of what a good person is, celebrities would not typically be the first group of people that would pop into your head because of their bad reputations, but that doesn't mean that all public figures are known for their bad choices. Celebrities should be famous for their talents and skills in some sort of field, or they could just have a great life story and have done great things in their life which inspired people to do the same. After all, everyday people run red lights all the time and no one would ever know, but the moment a celebrity gets one traffic ticket, it will be instantly posted all over every single magazine and news station. Public figures should be considered role models because, many public figures can serve as inspiration to do great things and a great example of what can happen if you make bad decisions.

Role models have an astounding effect on the lives of young people in our society. A role model has the ability to shape the views, ideals, and actions of a young person. Role models help youth to discover how they wish to become in the future. The influence that role models have over young people is tremendous. It is important for role models to be positive and responsible in instilling good morals and values because future generations are directly dependent on the role models of today. By examining the influence of role models, role models in the community, and role models in the media, we will be able to determine the true effect that role models have on the lives of youth.

Understanding consumer buying behavior entails marketing, relationships, and consumer behavior. Consumer behavior comprises all the consumer decisions and activities connected with the choosing, buying, using and disposing of goods and services. Marketers must pay very close attention to consumer behavior that occurs before the purchase and after the particular product has been used. Studying consumer habits is one of the steps in marketing search and analysis. In addition to other basic principles of consumer buying habits, marketers also need to study the decision and actions of real people. Until recent history the study of consumer behavior was focused on generalized consumer decisions. With

A role model is a person who inspires and encourages us to strive for greatness, live to our fullest potential, and see the best in ourselves. A role model is someone we admire and someone we inspire to be like. Most kids of today pick their role models from who they see on TV. Role models are a large part of everyone’s lives. Every person is looking for something different when searching for the best role model for them. But who makes a good model? The celebrities that kids are looking up to are adults that partake in adult and illegal behavior such as partying, drinking, and drugs that lead into violence. Would you consider that a good role model material? Celebrities should not be looked up to as role models.