Effective Ad

The two ads have a very different interesting factor of using women to sell their product by creating a psychological aspect to costumers so it will enhance their product of getting sold. Before advertisement became to effect tremendously in the American culture in 1920’s, Americans were going through ambivalence when they were categorized in functional groups such as the old middle class and the new middle class. The old middle class believed that hard work is good for the body and mind because Americans were working longer hours for less money compared to the new middle class that have great opportunities to work new jobs and have satisfaction doing the job while being paid well. Since America has changed to a new middle-class evolution, the economy and social status has shifted tremendously by creating new job opportunities

Women evoke in getting abused almost every nine seconds all around the United States. AD Council is getting the message across to abusive husbands and boyfriends. Through impactful of ethos, pathos and logos. AD council is an American nonprofit organization that produces and distributes and promotes public service announcements. Ad Council locates their advertisements at radio stations, magazines, newspapers, billboards and bus stops. (See Figure 1) The AD Council advertising has the influential words in a certain color other than the rest of the words they only use three colors which are red, black and white. Women’s hand is covering the camera, her hair is messy, which shows that the women is being

Both of these adverts only have one person in and this means that representing the whole of society could be difficult. I believe that advertisements do there best at reflecting society, but that is still nowhere near what society really is like. There never will be an advertisement that reflects the whole of society and they have a long way to go before they even get

As the parts of the AD horribly come together as firstly the colors of orange and green aren’t as eye catching or complementary rather than orange and blue or black and white. The main text is large, but still leaves a plentiful of empty space within the AD. Below the main green text is a horizontal green bar and inside explains what the AD is about along with a quote “We’re together” next to it. The drawback to that though is the text that gives the purpose to this AD is small and has the same color as the background making it difficult to see. The text is also outshined by the quote next to it as it’s slightly larger and in a white font which makes it stand out more to the eye. In addition the AD’s text is not bolded or italicized and has a very simple font. The AD greatly also suffers from imagery, and visuals as they quote “1 in 6 americans struggles with hunger” yet not one single image is placed that could show a victim or could also empathize the struggle which can also be placed somewhere in empty part of the AD. The structure of the main statement made has no logical sense as “Hunger likes action movies, too.” contains no logical context related to the phrase in

Both ads try and make you feel something and in the end they both want you to buy your product so they share that similarity they both use a lot of persuasive techniques the techniques used on the

Education is a never-ending learning process that has always been a piece of our life. As education is a building block in our lives, we are eager to put profoundly into our education. Good education will lead us to the bright future. With the fast advancement of public opinion, we have entered an era of information explosion which the necessity of studying abroad has turned into a developing pattern among youth. Most of the students feel that studying abroad is better than studying in local universities. As the saying goes, “the grass always looks greener on the other side of fence.” In this way, I believe that considering abroad have extraordinary points of benefits.

In society it seems that everywhere we look we are surrounded by advertisements whether it is television commercials, billboards or advertisements. Obviously, the main purpose of advertisements is to get the consumer to purchase the product. Print advertisements are an extremely effective way to reach a mass audience because the advertisements are in print, the use of color, text and photography are all key factors in luring the consumers in to buying their product. Advertisements cannot simply attempt to sell the product in question; they must make it appeal to the consumer. It is important that advertisements not only attempt to make the product they are trying to sell clear but also to actually make the advertisement mean something

The definition of advertising is outdated. It was previously, to endorse a product and praise goodness to induce the public to buy. They are now brainwashing consumers to buy their products using images to sell the product. The advertiser’s aim is to make the product look as good as it can through an attractive image. There are statistics, which I obtained from a Dolly Magazine, 16th May 2000, which proves that one out of four people in Australia buy a product because of the image shown in the advertisment. The images are eye catching and mention something important about the product. Ultimately it is true that, “Advertisers sell images, not products.”

Advertising has become one of the most powerful and effective tools that business uses to launch and brand products. Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Everyday we are surrounded by advertisements, influencing us to make different purchases without our mind even realizing how much they really affect us. Advertising is available in many different mediums and communicated across many different forums. Of all of the forms of advertising, visual advertising has proven to be one of the most successful. Graphic designers have the ability to put subtle references and innuendos into your mind by utilizing different fonts, colors, and visual points

The ad. That I chose is an Old Spice ad, the ad consists of a man having what seems to be a half-naked man with what seems to be Hawaii on his body. The man has a Volcano at the top of his head, and on his chest he has a beach with a woman lying on the sand with a tiny island and a shark getting fished from the clouds. This ad shows the need to achieve and the need to achieve and the need for aesthetic sensation.

Photographers, like writers, make conscious decisions in order to create meaning. The varies techniques they use are able to touch the audience in different ways. Advertisements have specific appeal they want use before they even think about a photograph. For this analysis I 'm going to describe my physical ad, explain what is the meaning, and point out what the photographer did to create this meaning.

A) The four advertisements I chose are all women’s clothing. The first pattern I noticed in the advertisements was that all four of them showcased just one woman by herself and the second pattern was that each woman had quite a bit of skin showing. In each of them they were doing something slightly different though. In the Bottega Veneta advertisement the woman is posing with her arm up and looking off at something out of the shot and her legs seem to be never ending and completely revealed. In the Ann Taylor advertisement the model is Kate Hudson and she is sitting down on a chair with her legs crossed and is leaning a bit forward and resting her head on her arm. The slit of her dress goes up very high and reveals most of her legs and a slightly deep cut around her neck revealing part of her chest as well as all of her right arm. Also this advertisement is specifically for the new little black dress line. In the Express advertisement girl seems to be walking with her hand on her neck while simultaneously swirling the bottom of her dress around from walking. Her arm is uncovered and you see a good amount of her legs and the movement of the dress draws your eyes to that. In the Levi’s advertisement the woman is facing away from the camera so we see her from behind. She is pulling up her Levi’s shorts, which draws the eyes to her bottom half.

The similarities that these two marketing ads have are that its attended for college graduates and to students that want to make something out of them selves after they graduate. Another similarity there is that the ad is for the same university. Both of the ads catch your eyes right away for its kind of big texts that stand out and the graphics and some what of the color on the ads.The differences between these two marketing messages are that the 2 ad is referring to business management and to earn a degree on that topic business management and the 1 ad is saying if you want to make a future on designing building(architects) and how you could build your own building or by designing buildings for others but you could look at your legacy on designing building.In ad one doesn't say what

Institute, “They can emphasize, idealize, and show things that do not exist in reality. In some cases, an illustration may grab a viewer’s attention because they know that the picture is not a photograph and they admire how well it is drawn” (The Art Institute). In my opinion, the possibilities and creativity is endless in advertising illustration because there are fewer limitations in contrast to editorial advertising.

What does it take to make an effective advertisement that will successfully communicate an important message? What does it take to capture the eye of the intended audience? It could be dependent on the color selections or maybe even a certain graphic or image. Although those are all vital elements to take into consideration during the design process, the most important element in creating an effective advertisement is typography. Typography by definition is the arrangement and manipulation of a certain typeface or typefaces on the layout of a design. Arranging text into an effective design requires plenty of thought and a fair amount of experimentation.