Effective Advertising Planning and Implementation Paper

McDonald’s Corporation are the most successful and popular fast food brand in the world, holding the largest fast food market share and being the leading fast food restaurant chain in terms of world sales (8%). They are the second greatest outlet operator with more than 34,000 outlets, serving worldwide to 69 million customers daily, across 119 countries. Their brand is the seventh most valuable and

McDonald’s Corporation operates in the food service industry. The company has its restaurants in more than 100 countries of the world. McDonald’s, the world’s largest food chain is headquartered in U.S. having an employee population of 390000 (About McDonald's..., 2008).

McDonald's has successfully created a brand/name for itself as the leading fast food retailer in the world. It is somewhat of impossibility for one to not come across a McDonald's with over 30,000 local restaurants in over 100 countries (McDonald's, 2011). Those restaurants are owned either by a franchise owner or a corporation; a percentage of all the earnings from a franchise owner, including a percentage from their annual revenue go to McDonald's.

McDonald’s is one of the most well-known fast food restaurants worldwide. The brand was first established in 1940 by Richard and Maurice McDonald in San Bernardino, California, and was originally called McDonald’s Hamburger offering burgers, fries and drinks with quality and quick service. In 1955 Ray Kroc founded McDonald’s System Inc. and then later bought all rights to the McDonald’s brand. Since then he has brought it up to be a very successful, global business.

•In the recent times McDonalds has been blamed for the high fat content in its products and many consumers perceive that the food served at their outlets is not healthy. Also, the consumers are becoming increasingly health conscious these days. McDonalds

McDonald's is the world's largest chain of fast food restaurants, serving more than 58 million customers daily. In addition to its signature restaurant chain. McDonald's restaurant is operated by a franchisee, an affiliate,

McDonald's is the world’s leading food service retailer with more than 30,000 local restaurants in 121 countries serving 45 million customers each day.

McDonald 's is the world 's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries across more than 36,000 stores. Mcdonald 's was founded in 1940. Mcdonald 's was originally a barbecue restaurant owned and operated by brothers Richard and Maurice McDonald. In 1948 the two brothers reinvented their business as a hamburger restaurant using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. In 1955 Ray Kroc entered the company as a franchise agent, where he later purchased Mcdonald 's from the two brothers. A McDonald 's restaurant is operated by either a franchisee,

McDonald 's is the biggest chain of fast food restaurants in the world, having over 35,000 outlets and serving around 68 million customers on daily basis in 119 nations and on an average basis every McDonald restaurant serves 1916 customers on daily basis.

McDonald 's, or simply McD, is an American hamburger and fast food restaurant chain. It was founded in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald. Today, McDonald 's is the world 's largest restaurant chain, serving approximately 68 million customers daily in 119 countries across approximately 36,615 outlets. A McDonald 's restaurant is operated by either a franchisee, an affiliate, or the corporation itself. The McDonald 's Corporation revenues come from the

McDonald’s, one of the largest restaurant chains, was firstly established in 1940 in the United States. Over 34,000 restaurants around the world are being run every day with 1.8 million employees. Among them, projected three million

McDonald’s has a very strong brand name, which is widely recognized all around the world. Currently, it has the largest market share in the fast food industry due to its continued growth in the number of international branches over the years.

Restaurants McDonald’s is the world’s largest network of hamburger fast-food restaurants, it served over 68 million customers every day in 119 countries and has 36 000 outlets (Yahoo Finance, January 2012). Established at United States in 1940, this company started operating as a barbecue restaurant inspired by Richard and Maurice McDonald, located at 1398 North E Street at West 14th Street in San Bernardino, California. Their introduction of the “Speeded Service System” in 1948 furthered the principles of the modern fast-food restaurant that the White Castle hamburger chain had already put into practice more than two decades earlier. The first McDonald’s with the arches opened in Phoenix during March 1953. The original mascot

McDonalds is a fast food chain with restaurants all over the world. McDonalds is world’s leading food service retailer with more than 31,000 restaurants in 119 countries serving more than 50 million customers each day.

McDonald’s Corporation is the world’s largest chain of hamburger fast food restaurants. There are over 31,000 McDonald’s locations worldwide primarily selling hamburgers, cheeseburgers, chicken products, french fries, breakfast items, soft drinks, and desserts.