Effective Advertising Planning and Implementation Paper

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Effective Advertising Planning and Implementation Paper Name Date Instructor Effective Advertising Planning and Implementation Paper McDonalds Fast Food McDonalds is the largest chain of fast food restaurants that was founded in 1940 in San Bernardino, California by Ray Kroc. The company is currently headquartered in Oak Brook, Illinois. There are 47 million customers served each day in the franchise. The total employees that were recorded in 2008 were 40,000, which are spread all over the world, in 119 countries and territories. McDonalds has expanded into many international markets, and the firm has become the symbol of globalization worldwide (McDonalds, 2009). More than 70% of McDonald’s restaurants are owned and operated by…show more content…
In response to that McDonald’s has added healthier items to the menu such as salads, fruits and smoothies. In 2007 the company gave children a choice among milk, fruit and vegetables, as well as apples cut like french fries rather than unhealthy french fries as a part of Happy Meal and used the movie Shrek to promote the healthier alternatives. McDonald’s also incorporates geographical strategic plans to keep them connected with individual markets. McDonald’s operations are divided into five regions: United States, Europe, Latin America, Canada and Asia/Pacific, Middle East, Africa which are further sub-divided into more regional segments. In Europe for example, the focus is more on stores design and upgraded food range offerings for a more sophisticated premium product. Part of McDonald’s business strategy is also social responsibility which shows that the company is committed to environment, people practices, animal welfare, employment and diversity. In the United Kingdom McDonalds created an open dialog with customers and stakeholders to receive real feedback on products and service. They also visited farms and suppliers for quality assurance and education. This provides extensive marketing and advertising information to better knowledge of customers and potential customers. McDonalds strives to be one of the quickest serving restaurants and provide outstanding quality,
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