Effective Business Communication

4674 Words Dec 22nd, 2007 19 Pages
Research Study on Effective Business Communication
At
American Express Financial Centre

TABLE OF TABLE
Table 1: Recruitment Methods 13
Table 2: Forms of written communication 15
Table 3: Formal Meetings 15
Table 4: External Communications 16
Table 5: Informal channels of communication 21

TABLE OF CONTENTS
ACKNOWLEDGMENT 4
EXECUTIVE SUMMARY 5
INTRODUCTION TO BUSINESS COMMUNICATION 6
LITERATURE REVIEW 6
PROBLEM OF STUDY 7
OBJECTIVE OF STUDY 7
KEY TERMS 8
BRIEF OUTLINE OF CHAPTERS 9
METHODOLGY 10
UNIVERSE OF THE STUDY 10
LOCALE OF THE STUDY 10
SAMPLE SELECTION 10
DATA COLLECTION 10
ORGANISATION OF DATA 11
ANALYSIS OF DATA 11
INTRAPERSONAL AND INTERNAL COMMUNICATION 12
INTRAPERSONAL COMMUNICATION 12
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Communication is a two-way activity between two or more people and occurs through various modes, some of which are used more commonly in some workplaces than others. Communication requires that all parties understand a common language that is exchanged with each other. Business Communication is communication used to promote a product, service, or organization. The business communication message is conveyed through various channels of communication, including the internet, print, radio, television, outdoor, and word of mouth. Business communication helps to bridge the gap between planning and execution. Efficient communication matters because business organizations are made up of people and also effective communication within organisation or outside the organisation increase the image as well as goodwill of the organisation in the mind of business partner, employees and consumer. Various research studies have been conducted on this subject and each study has consistently ranked communication skills as crucial for managers. Typically, managers spend 75 to 80 percent of their time engaged in some form of written or oral communication. Business wants and need people with good communication skills. Although often termed a "soft" skill, communication in a business organization provides the critical link between core functions.
1.1 LITERATURE REVIEW
Several experts and authors have worked on the dynamics of business communication. Various studies have indicated